10 Inspiring Marketing Instagram Accounts to Follow in 2020

Instagram can be a great place for marketers to stay up to date and find inspiration. We’ve rounded up our ten favorite Instagram accounts that are a must-follow to help marketers get inspired, stay informed on the latest marketing campaigns and learn some new tricks. Keep reading for the best accounts to follow in all areas of marketing from traditional advertising, SEO, content marketing, public relations, influencer marketing, branding and more. 

1. AdWeek Advertising 

AdWeek (@AdWeek) is an Instagram must-follow for anyone in the creative industry. AdWeek is a leading source of news for the brand marketing and advertising communities sharing the latest ads, most creative marketing campaigns and updates from leading creative brands and agencies. Marketers will definitely want to follow AdWeek on Instagram to stay up to date and get inspired by the best of the best!

Some of their recent content:

2. Julia McCoy Content Marketing

Need content marketing inspiration? Check out Julia McCoy (@fementrepreneur) on Instagram she is a content marketing influencer, educator and author. Julia runs her own content agency, serving clients such as Johnson & Johnson and Nordstrom. Her latest passion is sharing growth-focused content knowledge through her page Content Hackers, to help content writers, agency creatives, and small business CEOs improve their content marketing.

For any marketers looking for inspiration on content marketing, SEO and copywriting, Julia is a great person to follow on Instagram. She also regularly features fellow marketers to help you find even more thought leaders to follow!

Recent @fementrepreneur content:

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If you could know the top skills to have if you’re starting out getting paid/hired in #contentmarketing, what would they be? Today on contentstrategycourse.com/blog, I’ve defined the top 8 for you. And yes. Speaking SEO fluently is one!! 🔥 (My friend @coachjessicacampos can tell you the power of SEO. She implemented it after I showed her the power of it, and is seeing massive traffic results!) As a whole, the content marketing industry is BOOMING, and the perfect place to position yourself for remote work opportunities. Content marketing is on target to be a $400 billion industry within the next year or two, with 70 percent of businesses actively engaged in it. Want to learn how to do it? Now’s a great time. 💯 But you need the skills and expertise if you want to thrive in this burgeoning industry. If you’re looking around online, you’ll notice that there exist many different takes on what content marketing is and what skills you need to learn to do it successfully. That’s why, when people ask me about skills, I like to point this little fact out: Content strategy and marketing are less skills themselves and more sets of skills used together to achieve a specific goal. These topics, which sit at an interesting intersection of digital marketing, content creation, and business, leverage abilities found in all three of those areas. In other words, if you’re out to learn content marketing, you’re going to find yourself developing a well-rounded knowledge of all three of those categories pretty quickly. Here are eight fundamental content marketing skills to learn that will serve you well no matter what area of the business in which you participate, in my NEW blog out today: 8 Content Marketing Skills You Should Learn That Will ALWAYS Be In Style via contentstrategycourse.com/blog. Link in Stories! #contentstrategy#contentmarketing#mentor#remotework #marketingstrategy#entrepreneurmindset#girlboss #ladyboss#remote #freelancewriting #getstarted#businesscoach #trustyourself #mycreativebiz#boss#womeninbusiness #kickstart#smallbusinessowner#femaleentrepreneur #empowered #entrepreneurlifestyle#learn #influence#onlinemarketing #onlinewriting#digitalmarketing

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3. Gary Vee + Vayner Media Storytelling

It’s not a list of inspiring marketers to follow if Gary Vee (@garyvee) isn’t included! Gary Vee is a well-known content creator who has paved the way for building a personal brand. Gary founded VaynerMedia (@vaynermedia), an agency focused on helping large brands tell their stories on social media and his agency quickly exploded. Now, VaynerMedia is a full-service global agency helping clients such as Chase, Unilever, hulu, Toyota, Kraft Heinz with everything from strategy, creative, paid media, influencers, production and more. Gary Vee is a 5-time New York Times bestselling author and a must-follow for any marketer looking for storytelling, personal branding and social media inspiration. 

Some recent content:

4. Red Antler Branding

If you work in marketing for a startup, you will definitely want to follow the advertising agency Red Antler (@RedAntler). This agency helps startups grow with killer branding and cult followings. Red Antler is the agency behinds startup brands like Casper, All Birds, prose, Burrow, Yumi and many more. Any marketers looking for solid branding inspiration will definitely want to keep up to date with everything Red Antler is working on.

Recent @RedAntler feed content:

5. Lauren Salaun PR + Influencer Marketing 

Every marketer knows that social media has become an important piece of the marketing toolkit and for anyone looking to learn more about influencer marketing, Lauren Salaun (@LaurenSalaun) is a great account to follow on Instagram. Lauren is a PR and influencer marketing expert passionate about helping marketers and entrepreneurs learn how to increase their visibility and impact through PR and influencer marketing. Follow Lauren on Instagram for great insights into why influencer marketing is important and her tips and tricks!

Get inspired by @LaurenSalaun‘s content:

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The other day we chatted about WHAT influencer marketing is, and today I wanna put some numbers behind that so you can see how effective it is as a marketing and PR tool.⁣ ⁣ Here are 9 influencer marketing stats I think you’ll find intriguing!⁣ ⁣ 1️⃣ Influencer Marketing Industry is set to grow to approximately $9.7B in 2020⁣ ⁣ 2️⃣ More than 380 new influencer marketing-focused agencies and platforms established in 2019⁣ ⁣ 3️⃣ 300% more micro-influencers utilized by large firms than in 2016⁣ ⁣ 4️⃣ Nearly 90% of all influencer campaigns include Instagram as part of the marketing mix⁣ ⁣ 5️⃣ 49% of consumers depend on influencer recommendations⁣ ⁣ 6️⃣ 74% of people trust social networks to guide purchasing decisions⁣ ⁣ 7️⃣ 86% of women use social media for purchasing advice⁣ ⁣ 8️⃣ 60% of consumers have been influenced by Social Media or Blogs while shopping at a store⁣ ⁣ 9️⃣ Influencer Marketing campaigns earn $6.50 for every dollar spent⁣ ⁣ 🔥Influencer Marketing Is the fastest-growing online customer-acquisition method. The most common measure of influencer marketing success is now conversions and sales.⁣ ⁣ ⭐️ And it’s not something that’s only used by big brands — not at all! Influencer marketing is something you can tap into even as a growing entrepreneur or small business owner.⁣ ⁣ 🤔 So, think ya should be implementing influencer marketing into your visibility strategy? Wanna learn how to run your own influencer campaigns?⁣ ⁣ 😍 Then The PR Accelerator might be a GREAT fit for you.⁣ ⁣ Apply today 👉🏼 https://www.laurensalaun.com/pr-accelerator⁣ .⁣ .⁣ Stats from Digital Marketing Institute #influencermarketing #prtips #publicrelations #visibility #publicrelationsagency #marketingagency #marketingtips #onlinebusiness #influencerrelations #influencerpr

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💥10 PR + Visibility Outlets To Pursue For Your Business Goals💥⁣ ⁣ Not sure what PR looks like out in the world? Here are JUST A FEW PR and visibility options for you to think about to help move your business goals forward.⁣ ⁣ 1️⃣ Podcast Interviews⁣ 2️⃣ Online Publications⁣ 3️⃣ Magazines / Print⁣ 4️⃣ Guest Blog / Guest Posting⁣ 5️⃣ Guest Coaching / Guest Expert⁣ 6️⃣ Instagram / Facebook Live Collabs⁣ 7️⃣ Brand Partnerships⁣ 8️⃣ Broadcast Media⁣ 9️⃣ Influencer Marketing⁣ 🔟 Add Value In Groups⁣ ⁣ These are ALL opportunities we’re going to dive into in The PR Accelerator – can’t wait til we get to dig into these more when we get to the strategy phase of the program in a couple weeks! 🤩⁣ ⁣ Remember, you don’t have to take on every single one of these options at the same time🔑⁣ ⁣ Having trouble deciding which direction to go in? Which opportunity to jump on? 🤔⁣ ⁣ 👉🏼What moves the needle most effectively for your goals?⁣ 👉🏼What aligns most with your strengths?⁣ 👉🏼What gets you most excited and sounds the most fun?⁣ ⁣ Which one/s sound most appealing to you? Comment below!👇🏼⁣ ⁣ #pr #publicrelations #media #mediaagency #prtips #publicrelationstips #marketing #marketingtips #visibility #onlinebusiness #businesscoach #publicity #publicitytips #workfromhome

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6. Small Girls PR Public Relations

Despite their name Small Girls PR (@smallgirlspr) this creative communications firm is making a BIG impact. This PR agency knows that public relations is about so much more than just the press and they are passionate about helping brands shape stories to become industry trendsetters. By utilizing multiple PR strategies and services such as positioning, influencer marketing, events, content, partnerships and more they’ve helped clients like Ellevest, Billie, Hinge and Peanut make a big splash. Not only are they a great example of what every marketer should aspire to achieve with their PR, they are a great Instagram account to follow for everything pink, trendy and playful!

Recent content:

7. Dain Walker Brand Design

If you are a marketer interested in learning more about how better design can help brands sell online, Dain Walker (@dainwalker) is a great account to follow. He regularly posts about brand design with tips on everything from content, advertising, website and graphic design. Plus, his Instagram account features all black, white and yellow content and is a great example of how to create a consistent, cohesive Instagram feed.

Recent feed content:

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I have a lot of conversations about people starting their business & I often see this phrase ‘When I have (X) then I’ll start’. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When I started Victory Front (my agency) I had zero and I mean literally zero income that could be used for anything other than rent, fuel, food, bills. Even spending every cent on necessities we struggled. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ On top of that I would drive 2.5 hours a day, work 7-8 hours a day, workout an hour a day & I had responsibilities when I got home… cooking / cleaning etc. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I had every reason why I shouldn’t start a business; No income, No time, No resources. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I had 1000 reasons not to start ‘yet’ and even my closest friends said I should get out of debt first. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I had only one reason to start, because I fucking wanted to. Sure 18 hour days sucked, but it’s all I had. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Quit feeling sorry for yourself, you don’t lack resources, you lack resourcefulness. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you need help getting your head in the zone, comment below / send me a DM. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #start #juststart #startnow #noexcuses #beastmode #dontquit #entrepreneur #passiveincome #incomeopportunity #sidehustle #hustle #secondflow #entrepreneur #entrepreneurlife #entrepreneurship #entrepreneurial #freelancer #freelance #graphicdesign #illustration #brand #brandidentity #branddesign #brandmarketing #marketing #marketingstrategy

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8. Miriam Isaac UX Design

UX design is an important element of successful online marketing and UX Designer Miriam Isaac (@misaac85) is a must-follow for any marketer looking to learn more about UX design and learn some great design tips. Miriam worked in Fortune 200 and was listed as one of the top 18 UX Instagrams to follow. She shares tons of great UX tips and design inspiration on her Instagram. 


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This is the question on everyone's lips!!!⁣ ⁣ What⁣ On⁣ Earth⁣ Is⁣ UX??⁣ ⁣ I get this question all the time. From my DMs to comments, to podcast interviews, to people I meet on the street! ⁣ And here's the things we do not have a solid, agreeable, cohesive definition.⁣ ⁣ Why?⁣ Why?⁣ Why?⁣ ⁣ We are supposed to be problem solvers that is our thing. We are supposed to be people who define, frame and solve problems ⁣ ⁣ Do a simple Google search for 'What is UX?' and you will see instead the question, 'UI vs UX what's the difference?' Google's like I'm not even gonna try…Let's distract, maybe that will work!!⁣ ⁣ Now, I'll tell you something whenever I've tried defining it in my stories, I'll get kickback like, oh you can't say that, UX is too broad, it's everything!! But the opposite of that, is that if it's all the things than it's none of the things.⁣ ⁣ What I've done here is define it into:⁣ The overarching noun⁣ The process⁣ The profession⁣ ⁣ This is to mitage the issues with it being all compassing.⁣ ⁣ I've also recognised that no, this wasn't Don Norman's intention, but we have evolved and that is okay. Evolution is a thing. And of we didn't evolve, well we'd still be in caves.⁣ ⁣ Also thank you to @cfowlerdesign for helping me out here and being my sounding board on his latest podcast episode!⁣ ⁣ Really looking forward to all your opinions and feedback.⁣ ⁣ Letsssssss do this!!! ______ ______ #uxdesign #uidesign #designthinking #designtip #designtips #usertest #designstrategy #ux #ui #uxdesigner #learnux #uxadvice #userexperience #userexperiencedesign #uxdesignmastery #uxtool #visualdesign #uxprocess #definitionofux #userinterface #userinterfacedesign #uxui #uxd #uiux #productdesign #uxresources #interactiondesign #uxlove #branding #branddesign

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➡️Yes, design evolves. – – — 🕜It evolves with time & with technological advances. – – — 💼If I didn't change my career trajectory 4 years ago, then I don't think I would be working right now. – – – 🔥Yes, you need to keep up, You can't stay with your favourite styles nor with your former ways of execution. Yes it's annoying to switch software & learn new skills. This is the reality and if you can't take the heat get out the kitchen. – – ❤️But if you want to embrace it, then we are all here together to help you. – – 📱Last night I got on a call with @uxbites @anfisign and @ui.helen . We spoke about what we can do to help newcomers. What should be their career trajectory, curriculum, point of entry. – – 👩‍🏫We spoke how doing a UX course will give you the ability to solve & practice projects as you would in the real world. You also get to work with other students mimicking real life collaboration. Your instructor will guide the same way your design lead will (or is supposed to :)) – – 📂Step 1 is having that portfolio. Its okay if it's with fake projects my first graphic design binder was too. – – 👩‍🎓When hire a designer straight out of school. I look for potential. I look to see if they understand the 6 design principles, have the skills to do research on their own & can talk about why they made certain design decisions. – – 📖After that you can start using books as reference guides to grow & learn. – – 📚There's so many books out there, it's easy to get confused with how to start. Best to start with the actual UX books, then to go into psychology & business books after that. – – – 🖥️But the best thing to do is to practice & show, practice & show. Share your work here, tag a senior designer to critique. Open the conversation, it's not easy to be vulnerable but you'll get the feedback you need in order to succeed.

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9. Neil Patel SEO

Neil Patel (@neilpatel) is perhaps one of the best-known digital marketing thought leaders and is a great account for digital marketers to follow on Instagram. Neil has an impressive list of accolades, he is a New York Times bestselling author, was listed as a Top 100 Entrepreneur Under 30 by Obama and is a Forbes Top 10 Marketer. Neil co-founded Neil Patel Digital, a digital marketing agency specializing in SEO, content, social media and paid media. Follow his Instagram account and blog for tons of great SEO and digital marketing tips.

Recent @neilpatel content:

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Who else agrees with this one? 🤔

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10. Alexis Andra Experiential Activations

One of the most inspiring marketing accounts on Instagram is The Shift Creative (@theshiftcreative). This design studio is founded by Alexis Andra and helps brands create stunning branded moments through experiential activations. The Shift Creative creates beautiful art installations for conferences, events and store fronts and more. After quickly scrolling through Alexis’ Instagram account, you’ll quickly see why her design studio is a great Instagram account for any marketers looking for experiential marketing inspiration.


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