11 Instagram Content Ideas for July 4th

July 4th is upon us! We could all use an opportunity to think about fireworks, BBQs, and pool parties, right?

If your business isn’t based in the USA, it’s still a good idea to acknowledge Independence Day for your American followers.

Here are some content ideas to post on Instagram both feed and stories in honor of the 4th of July.

1. Deck out your workspace in red, white, and blue

Decorate your office, studio, or workspace with red, white, and blue streamers, banners, and wall hangings. Capture the festive atmosphere in a video or photo. For stories, try experimenting with Boomerang or Layout. Add some text and fun GIFs, and you’re good to go.

2. Showcase a specialized July 4th product or project

Create something special for the 4th of July. Decorate a cake with stars and stripes, craft some patriotic jewelry, make a red, white, and blue edition of your custom-made quilts — whatever it is. Then, showcase the product or project creatively to your feed and/or stories.

Some DIY inspiration from crafter @amandakingloff (Note that carousel posts are a great format for showcasing step-by-step projects):


3. Post your favorite patriotic song

Use the music sticker for stories to post a segment of your favorite patriotic song. Don’t have access to the music sticker, or can’t find the song you want? No worries — you can use VideoBoost to create a video with the lyrics you want and add music to the background.

If you’re a musician, consider performing a cover, or even composing an original song in honor of Independence Day, and sharing the content to your feed and stories.

4. Poll your followers about their July 4th plans

One of the great things about Instagram Stories is how easy it is to encourage your followers to interact with you with very little effort. Use the poll, quiz, or question stickers to ask them about their plans for the 4th of July. Are they planning a BBQ? Watching fireworks? Spending the day with family and friends?

5. Share a historical tidbit

Find a historical fun fact about the 4th of July, the War of Independence, or the founding fathers — preferably one that ties into your business somehow.

Pro Tip: when sharing your selected fun fact to stories, summarize it succinctly. Keep in mind that your followers won’t have time to read too much text, so it shouldn’t be much longer than one sentence!

6. Make a 4th of July tutorial

Find a fun 4th of July craft or recipe, preferably one related to your business, and create a tutorial. Here’s a great Independence Day cooking tutorial from food brand @wildwayoflife:


Check out our post on How to Create a Tutorial with Instagram Stories to learn best practices for customizing your tutorial for Stories.

7. Launch a special 4th of July giveaway or sale

Offer a special discount or flash sale, or organize a contest or giveaway! Read our post on How to Run a Successful Instagram Giveaway to learn how and find some ideas.

8. Video your local fireworks show

Who doesn’t love fireworks? Take your smartphone with you to your local fireworks show and capture some good footage. Post your best video to your feed and share some 15-second clips to your Stories, wishing your followers a #happy4thofJuly.

9. Take a photo or slow-mo video of a flag

Is there a flag hanging somewhere near your office, studio, or home? Maybe you can hang one outside your door for this occasion. Get a good shot of it and share it to your feed and/or stories with a Happy Independence Day wish. If it’s blowing nicely in the wind, a slow-motion video of it waving will look particularly cool. Pro tip for stories: You can capture a great slow-mo video using SuperZoom!

10. Post a patriotic quote

Find a patriotic quote that speaks to you and share it with your audience — maybe alongside a photo of the author of the quote, or maybe simply using a red, white, and blue color scheme.

Quote inspiration from home decor small biz @hartandhess:


11. Red, white, and blue selfie

You can always dress up in red, white, and blue and post a photo of yourself! If you have additional staff at your business, consider posting a team photo with all of you wearing those colors, or waving American flags.

Action Items:

  1. Pick one or more of these ideas that sound like a good fit for your business.
  2. Plan ahead: if you’re planning to issue a specialized product or craft, or to post a graphic or video, start working on it ahead of time so it’s ready for July 4th.
  3. Add your favorite 4th of July Stories to your Highlights so people visiting your profile can check them out!

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