Mother’s Day is approaching, and it’s a great opportunity to craft some content celebrating the mothers on your staff, in your life, and among your customers.

But what should you post?

Here are 9 Instagram content ideas to get your wheels turning:

1. A tribute to your own mom

Find a great photo of yourself with your mom. Post it with a caption describing how she shaped who you are today, and thank her for all she’s done for you.

Posts like these are fantastic because they have a personal touch and show humility and gratitude. But be sure to get your mom’s permission to share it first! Get inspired by influencer @michelleoksana‘s content:

https://www.instagram.com/p/B6XH9figtPo/

Your post will be especially effective if there’s a business tie-in. How has your mom helped or inspired you in your business? Even if there’s nothing obvious, give it some thought — maybe she taught you to be creative, or to work hard, or to be honest and open. Chances are you’ll find something!

2. A meaningful quote about motherhood

Create a graphic for your feed or Stories containing a brief, meaningful quote about mothers and motherhood. If you can, take some extra time to find something original and creative — you don’t want it to be too cliché. @KaaartBlanche nailed this here:

https://www.instagram.com/p/BTI7s8EFBM2/

If all else fails, you could always simply write “Happy Mother’s Day” on a pretty background. Your followers will appreciate the sentiment.

3. Highlight a product or service as a perfect Mother’s Day gift

This idea is a little more promotional, but might be effective if your product or service makes an excellent Mother’s Day gift.

For example, if you’re a massage therapist, you can write about how often mothers forget to take care of themselves and how important it is to give them a chance to wind down and connect to their bodies.

If you sell multiple products, showcase one or two that are especially appropriate and write about what it might do for a mom to receive it as a gift.

4. Special Mother’s Day sale

Take it a step further by offering a special sale on products or services that make a perfect Mother’s Day gift. Be sure to create an engaging graphic or video announcing the sale. You can use Boosted to create a stunning promotional video for your feed or Stories in just a few minutes.

5. Mother’s Day contest

Another great promotion idea for Mother’s Day is to create a contest, giveaway, or hashtag challenge. Offer one of your products or services as a prize, and challenge your followers to choose a mom who deserves it as a gift and explain why. You can select a winner randomly, or choose your favorite story. You can also challenge your users to post photos of themselves with the deserving mom, explaining why she should get the prize in the caption.

Learn more about How to Run a Successful Instagram Giveaway with our guide.

Here’s some Mother’s Day contest inspiration from @theflowerboutiqueinc:

https://www.instagram.com/p/B-8LHYSBGCf/

6. DIY Mother’s Day gift tutorial or recipe

Create a tutorial in your Stories or in a short Feed video for a DIY Mother’s Day gift that’s related to your brand. You can learn more about making tutorials for Instagram here.

Another option is to post a recipe for Mother’s Day. What’s a Mother’s Day recipe, you ask? Maybe a festive cake with pink frosting, or a health shake with strawberries, or perhaps simply an easy recipe you learned from your mom. Take a photo of the finished product and post it with the recipe in the caption.

Get inspired by @bekindandmakeart‘s Mother’s Day DIY how-to for kids:

https://www.instagram.com/p/BxSn0gPByFD/

7. Share a funny meme or cartoon about moms and motherhood

Motherhood is a bottomless well of inspiration for humor. There are many funny memes and cartoons you could share on your feed or in your Stories. You can make one yourself, or find one you like using hashtags or on Google. If you post someone else’s content, though, be sure you have their permission and don’t forget to credit them.

8. Interview a mom

Set up a simple video interview with an important mom in your life: your own mom, an employee’s mom, or even an employee or customer who has an interesting story or perspective on motherhood. Maybe even string together small clips of moms giving advice or expressing an opinion on something related to your brand.

Videos like these can be cute, funny, or inspirational. As always, match the tone to your brand.

9. Celebrate the moms on your staff or in your community

If you have moms on your staff, now is a great time to create a video tribute highlighting the importance of their roles in your business and what you especially appreciate about them. You could also celebrate moms in your community or customer base that you especially appreciate. This could be a carousel post with a collection of photos of the moms you want to celebrate, a video collage of their photos, or multiple Stories with slides about each one of them.

The creative possibilities are endless!

Action Items:

1. Pick one or two of the above ideas that speak most to you — preferably ones that can complement each other as posts both in your feed and in your Stories.
2. Make sure to craft the content in a way that is authentic and consistent with your brand.
3. Have fun and get personal — this is a great time to show your following a little about yourself and your life.