TikTok Hashtag Strategies for Mechanics and Automotive Repair Shops

When it comes to promoting and growing your automotive repair business, it’s important to leverage all social media channels, including getting active on TikTok. 

Although TikTok is a social platform targeted primarily at younger generations, that doesn’t mean that it can’t be an effective tool for reaching new audiences and growing your business. 

Below, we’ve outlined a brief strategy for using TikTok hashtags effectively, which will help maximize the reach of your TikTok content. 

Finding Relevant Hashtags

To find the best hashtags for your brand or business, you’re going to need to do a bit of groundwork, searching to find the most relevant hashtags.  

Of course, there are plenty of online tools you can use to do this. However, it’s just as easy to sit down and create a list of relevant keywords that you feel might make good hashtags for your content. 

As part of the auto repair industry, this list will likely include hashtags, such as: 

  • #AutoRepair
  • #Mechanic
  • #CarTroubles
  • #GoodAsNew
  • #Repairs
  • #AutoMaintenance

While this is only a short list, you can see my point; you’re going to want to find hashtags that are relevant and descriptive of the type of content you’re posting. 

But, while these are great hashtags to use when creating content to promote your services, if you were, for example, promoting a series of videos on DIY auto repair, you might choose other relevant hashtags, such as #DIYautorepair, #DIYcarproblems, etc. 

Creating And Using Branded Hashtags

Branded hashtags are simply hashtags directly and uniquely related to your brand, and it’s product or services. 

So, for example, if you run a shop called Al’s Auto Repair, you might start using a branded hashtag, such as #AlsAuto or #AutoRepairsByAl. 

The purpose of doing this is twofold; for starters, using branded hashtags helps your viewers remember and associate your brand with your content. Secondly, using them makes it easier for your viewers to browse and explore your content using the same hashtag. 

Analyzing Your Competition

When you look at influencer accounts, such as @thesection, it’s easy to see how learning to use TikTok effectively can benefit your automotive repair business. 

In fact, with 1.1M followers, @thesection has established itself as one of the leading car-related pages on TikTok. 

With that in mind, it’s a good idea to check in on your competition frequently and your industry’s largest influencers to see what type of content they’re producing, as well as what type of hashtags they’re using with this content. 

Obviously, you don’t want to copy their content or their hashtags. 

But performing frequent competitor analyses will ensure that your content and hashtags are timely, relevant, and already popular.  

The 25 Most Popular Automotive Hashtags 2021 to Copy & Paste

In the end, the most successful TikTok marketing campaigns will involve using a variety of relevant, niche-specific hashtags, your own branded hashtags, as well as a variety of your industry’s most popular hashtags. 

Below, we’ve outlined a short list of the most popular automotive-related hashtags. 

But make sure to mix it, get creative, and only use these when they are, in fact, relevant to your content. 

#automobile #car #cars #auto #automotive #carsofinstagram #instacar #carlifestyle #carporn #bmw #voiture #instacars #supercars #mercedes #automobiles #carstagram #engine #carphotography #carlovers #porsche #photography #ferrari #classiccars #classiccar #cargram #automotivephotography #audi #autos #vehicle #bhfyp

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