Best TikTok Hashtag Strategies for Beauty Brands

TikTok currently boasts well over 500 million active monthly users, making it single-handedly one of the most popular social media platforms currently available. 

TikTok is a social media platform where users can record, edit, and publish short videos using a range of filters and other, cool editing tools. 

Compared to other social channels, however, TikTok is primarily used by teens and younger adults. 

In fact, nearly half of TikTok’s global audience is below 34 years of age, with roughly 26% of TikTok users between the age of 18 and 24, which might leave you wondering: is TikTok really is an effective tool for your beauty brand?

Is TikTok Effective For Beauty Brands?

To put it simply, yes! Using TikTok can be an effective strategy for virtually all brands, especially brands looking to reach out to younger audience demographics.

Because beauty brands rely on a lot of colours and visuals, TikTok is actually the ideal platform to show off your beauty products! Your TikTok videos can showcase effective your product can be, as well as promote any how-to or tutorial videos you want to create with your products.

Take Hyram Yarbro, for example: with well over 5 million followers and 251 million likes, this young 24-year old has achieved major TikTok success and is by far one of the most renowned beauty influencers on the platform. 

Dasia Janae, with 219.1K followers and 6.5 million likes, continues to impress beauty fanatics around the world with her skilled makeup tutorials and beauty-related content. 

TikTok Hashtag Strategies

That said, it’s unrealistic to expect to become as famous as Hyram or Dasia overnight, especially for brands that are just getting started on the platform. 

These personalities already have thousands upon thousands of followers, which means that they’re at a point where they’re able to easily get their products or services in front of the right people. 

As a TikTok rookie, you’ll need to learn how to effectively use TikTok hashtags to maximize your posts’ reach and visibility. 

Not only do hashtags help the platform itself understand what your content is about, but it can also help get your content in front of other TikTok users that might not already be following you. 

When it comes to promoting beauty-related content, hashtags such as #beauty or #makeup are going to be some of your top contenders. However, it’s important to note that there is already a considerable amount of competition using these hashtags because of their popularity. 

Therefore, one of the best hashtag strategies for TikTok is to use a combination of popular, niche-specific hashtags, like #beauty or #makeup, and a variety of less popular hashtags that are still relevant to the type of content that you’re posting, or perhaps a branded hashtag. 

Branded hashtags are labels that are specific to your brand and its products or services. These will often include the name of your brand, your tagline, or possibly the name of your products or services. 

If, for example, you run a beauty brand called Brenda’s Beauty Salon, it would be a good idea to include branded hashtags, such as #beautybybrenda or #BrendasBeauty. 

By including brand-specific hashtags, it also makes it easier for TikTok users to click on them, leading them to any other content you’ve posted with these same tags. 

Best Beauty Hashtags for TikTok in 2021

It’s important to note that this hashtag for beauty list is not exhaustive and you should constantly make sure that you are posting new, upcoming hashtags and also hashtags that are only relevant to the video you’re actually posting. 

Below, you’ll find a list of some of the most popular beauty hashtags on TikTok to include in your TikTok videos: 

#beauty #love #beautiful #fashion #makeup #style #instagood #model #photography #like #photooftheday #instagram #art #follow #cute #girl #photo #nature #skincare #happy #picoftheday #smile #myself #me #bhfyp #selfie #life #likeforlikes #instadaily #bhfyp


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