TikTok Hashtag Strategies for Dentists and Dental Practices
Although TikTok may not be top-of-mind when you think about ways to promote and grow a dental practice, there’s no reason why it can’t be done.
In fact, the platform boasts well over 500 million active users every month, which means that TikTok can be an ideal social channel for getting your dental practice in front of a younger audience while educating on the importance of proper oral hygiene.
Below, we’ve put together a quick guide on how to use TikTok hashtags effectively so that you can reach as many potential dental clients as possible with your posts.
Using Popular And Relevant Hashtags
When publishing content on platforms like TikTok, hashtags aren’t only used to describe the content itself, but they can also be used to help maximize the reach of your posts so that they will be seen by more than just those who follow you.
In other words, by using hashtags that are already popular, you’ll have a much better chance of getting your content seen by the platform’s users.
But, how do you know which hashtags are popular and relevant?
Industry And Competitor Analysis
To get a better idea of which hashtags to use, it’s a good idea to start by browsing the platform and exploring a bit of similar, industry-level content.
For instance, @doctor.billy has well over half a million followers, and about 5.7M likes, making him an ideal dental influencer to follow and keep an eye on.
Although doing this can be a bit time-consuming, you can make the most of this by creating a list of the most common hashtags you see used.
This should give you an idea of some good, generic hashtags to use for your own content.
Next, take a bit of time to check on other dental practices that are on TikTok and see what they’re doing.
Obviously, don’t copy them or use the same hashtags. But instead, use this process to generate your own hashtag ideas.
Effectively Using Branded Hashtags
When creating a hashtag strategy for your dental practice, it’s a good idea to use a combination of popular, relevant hashtags, as well as your own branded hashtags.
Branded hashtags are simply hashtags that include a brand’s name, or the name of its its products or services.
For example, if you were promoting a dental practice called Healthy Smiles, you might start using a branded hashtag like #HealthySmiles or #HealthySmilesDentistry.
Then, let’s say your practice decides to create a series of short videos that discuss the benefits of brushing and flossing your teeth every day.
You would then want to use your branded hashtag, #HealthySmiles, on each of your video posts, which would make it easy for your followers to browse the rest of the content in the series.
The 25 Most Popular Dental Hashtags to Copy & Paste
Finally, the most effective hashtag strategies will always use a combination of branded hashtags, popular hashtags, and a handful of less popular yet relevant hashtags.
Below, we’ve listed some of the most popular dental-related hashtags. But, don’t be shy to mix it up to ensure that you reach as broad an audience as possible.
#dentistry #dentist #dental #smile #odontologia #dentista #teeth #cosmeticdentistry #dentistryworld #dentalphotography #tooth #orthodontics #dentalcare #dentistrylife #dentalimplants #odonto #dentalhygienist #veneers #oralhealth #dentalstudent #dentalclinic #dentistlife #teethwhitening #dentalassistant #dentalhygiene #oralsurgery #smilemakeover #endodontics #odontologiaestetica #bhfyp