Top Hashtag Strategies For Florists

As a florist, using TikTok and TikTok hashtags can be a great way to help showcase your floral services at weddings, parties, and other types of events. 

After all, your business is already one that is highly visual in nature. 

So, what better way is there to promote your services than by creating short TikTok videos, where you can display your services live and in action? 

Below, we’ve put together a short strategy guide on how to use TikTok hashtags effectively so that your TikTok video content will reach a much larger audience beyond your followers. 

Using Popular Floral Hashtags

Before getting started with your own strategy, it’s always a good idea to check up on your competition to see what hashtags they’re using. Many of your competitors will already have their own hashtag strategies in place, which you can use as reference points for launching your own TikTok marketing campaigns. 

So don’t be scared to follow your competitors, or at least peek in on them, and keep an eye out for all ideas and strategies that you can implement into your own marketing campaign. 

For example, @oliviacholivia has over 41K followers, and a jaw-dropping 1.3M likes, meaning she’s worth checking out for hashtag ideas and inspiration.

By doing this, you’ll be implementing strategies and ideas that are already working well for your competitors. And, you’ll also be able to keep an eye out for content gaps, which you can use to identify hashtags and content ideas that nobody else is using yet. 

Branded Hashtags For Florists

Branded hashtags refer to hashtags that include your brand name or the name of your products or services. 

For instance, if you run a florist service called Fanny’s Flowers, you might want to create a few of your own branded hashtags, such as #FlowersByFanny or #FannysArrangements

While using these is simply a great way to help your viewers associate your content with your brand, it’s also a great way to help aggregate any of your own similar content into the same place. 

This way, when one of your followers searches for your branded tags, they’ll be brought to a collection of all of your content, which will hopefully get them hooked on your brand. 

Hashtag Challenges

Challenges are another great way to help drum up some hype and get your followers more engaged with your brand. 

To launch a TikTok hashtag challenge, you’d first have to encourage your customers to create their own short TikTok videos about your brand or its services. 

And then, you’d have them tag their videos with a pre-determined hashtag, possibly something like #FannysFlowerChallenge2021.

For example, let’s say that you provide floral arrangements for weddings. 

In this case, you might encourage new brides and grooms to create short videos in front of the arrangements at their ceremonies and then use your #FannysFlowerChallenge2021 hashtag on the post when they publish it.

You can even incentivize your challenges by offering rewards, such as discounts or giveaways. 

But even without rewards, hashtags challenges are awesome for helping get your followers involved with the brand while also getting your name out there in front of a larger audience. 

Top Hashtags For Florists 2021 to Copy & Paste

Below, we’ve listed some of the most popular hashtags that relate to florists and their work below – and here is a video from @maunaflorist to help you get started!

But don’t forget to mix these up with a healthy balance of your own branded hashtags to help make your TikTok marketing campaign as memorable and as successful as possible. 

#floral #flowers #flower #nature #flowerstagram #love #art #floraldesign #flowersofinstagram #beautiful #handmade #spring #fashion #wedding #photography #garden #summer #blossom #plants #florist #florals #roses #flowerpower #botanical #pink #naturephotography #photooftheday #design #instagood #bhfyp

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