TikTok Hashtag Strategies for Hair Stylists
If you’re a hair stylist or own a hair salon, you might be wondering whether or not it’s worth it to market yourself on TikTok.
The short and simple answer is, yes, it is!
In fact, with well over 500 million active monthly users, TikTok is easily one of the most popular social media channels you can leverage to grow your brand.
In this article, we’ll be taking a look at some TikTok hashtag strategies that can help you reach a much larger audience on one of the world’s leading social media platforms.
Best Hashtagging Strategies in 2021 for Hair Stylists and Hair Salons
When it comes to using TikTok hashtags effectively, there’s more to choosing the right TikTok hashtags than you might think.
In fact, unless the hashtags you’re using are already being used and searched for, they won’t likely do much good in getting your brand in front of a wider audience.
That’s why it’s important to start by doing a bit of research to learn about the most popular hashtags for your brand and products before you start using them on your videos.
To get started, visit some of your competitor’s TikTok pages to see what type of hashtags are currently trending that may also apply to your content.
For example, check out @victorialyn with her 4 million followers, or @afewblendingbrushes with her 991K followers.
Both of these influencers cover everything from hair to makeup, so they’re worth checking on to find inspiration for your own brand’s hashtags and content ideas.
Branded Hashtags
Branded hashtags are tags that include your brand name or the names of your products or services.
With that said, it’s important to never copy the branded hashtags from other companies or organizations. For example, just because you’re a hairstylist, that doesn’t mean that you should start using hashtags like #LorealParis or #HerbalEssence.
You can actually easily create and use your own branded hashtags! Just focus on the name of your brand, its products or services, or the marketing campaign itself and violà – a branded hashtag!
Hashtag Challenges
You can also utilize hashtags for your brand by launching a hashtag challange on TikTok. Perhaps one of the most popular hashtags challenges is Jimmy Fallon, who regularly promotes his own challenges to generate hype and attention to his show.
For instance, a recent challenge was dubbed the #MyWeirdNeighbor challenge. He encouraged his viewers to create short videos of their neighbours something odd, weird, or funny, and then tag it with the #MyWeirdNeighbor hashtag.
In turn, Fallon’s campaigns usually generate tons of hype and get thousands of people involved in the challenge.
By creating your very own hashtag challenges and inviting your clients to show off their stunning new haircuts, you too can generate hype and attention for your brand.
Best Hashtags For Hairstylists in 2021 to Copy & Paste
In addition to using brand-specific hashtags, you’re also going to want to include the most popular industry-specific hashtags for your post.
Although it is by no means a complete or exhaustive list, below, we’ve outlined some of the most popular hashtags to use in 2021:
#hairstylist #hair #hairstyles #hairstyle #haircolor #haircut #hairdresser #hairgoals #beauty #balayage #behindthechair #hairsalon #makeup #fashion #makeupartist #instahair #barber #blondehair #blonde #longhair #salon #hairdo #haircare #hairextensions #style #naturalhair #hairtransformation #barbershop #highlights #bhfyp
