TikTok Hashtag Tips and Tricks for Nutritionists
As a nutritionist, it’s your job to ensure that you and your clients are eating well-balanced diets and living overall healthy, active lifestyles.
In today’s digitized world, there’s no better way to do this than by creating and sharing your nutrition-related content on social media, which can also allow you to reach hundreds or even thousands of people around the world.
And while it’s a good idea to use various social platforms, such as Facebook, Instagram, and Twitter, TikTok is quickly becoming one of the best social platforms for getting your short videos about nutrition in front of your target audience.
By learning how to use this platform effectively and knowing a few simple TikTok hashtag hacks, tips, and tricks, you’ll be able to easily grow your following and reach a larger audience.
Why Should You Use TikTok?
We live in an age where people more than ever before are consuming their information in the form of video. In fact, in 2020, the number of digital video viewers in the U.S. alone was estimated to be around 232 million.
What’s more, video is estimated to make up well over 80% of all internet traffic.
And on top of it all, TikTok is estimated to have some 500 million active monthly users globally.
So, in other words, video is what your target audience is already searching for and consuming online.
You’d be crazy not to take advantage of this wildly popular social platform.
By creating TikTok videos and learning how to maximize their reach using hashtags, you’ll easily be able to promote, grow, and maintain your nutrition brand online.
Popular Hashtag Strategies For Nutritionists on TikTok
Essentially, hashtags are tags or labels that you can add to your posts.
These make it easy for the platform’s users to explore any other similar content that’s also been tagged with the same hashtag.
When it comes to getting your video content seen on TikTok, sure, it’s great to have lots of followers.
But by using hashtags, you can expand your posts’ reach, meaning that you’ll be able to get your content seen by TikTok users who aren’t already following you.
So with that said, every time that you post a video on TikTok (or any other social platform), whether it’s about nutrition or anything else nutrition-related, it’s vital that you include as many relevant hashtags as possible.
It’s also important to take a bit of time to find the most popular hashtags currently being used. However, make sure not to overstuff your posts with these.
They may be popular, but this also means that there’s going to be a lot of competition for them as well.
Finally, nutrition brands would be wise also to include a range of their own branded hashtags.
Check out this TikTok video by @nutritionbabe for an example:
A branded hashtag is simply a hashtag that’s unique to your business or brand. This will often be the name of one of your products, your brand’s motto or tagline, or even the brand’s name itself.
Best Nutrition Hashtags 2021 to Copy & Paste
The most popular, trending hashtags are changing almost every day, which means that you need to do your best to keep yourself updated on any trends or popular topics in your industry.
Below, we’ve put together a list of the most popular hashtags to use with your nutrition-related content this year.
However, this is by no means an exhaustive list.
So, don’t be shy to get creative and combine these with a handful of your own branded hashtags, as well as any less popular hashtags that may still be relevant to your post.
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