Optimizing TikTok Using Hashtags – Photographers

Although TikTok videos may seem like the complete opposite of photography, that doesn’t mean that you can’t use the platform to promote the services that you provide as a photographer. 

With well over 500 million active users, TikTok is currently one of the most popular social media platforms on the market. Which means that you can get some serious brand exposure, if you learn how to use TikTok to your advantage.

Below, we’ve put together a quick guide on using TikTok effectively by understanding how to implement your very own TikTok hashtag strategies

Finding Relevant And Popular Hashtags for Photographers in 2021

Hashtags are great for helping TikTok users browse and explore similar content. 

This means that if you’re able to identify and use hashtags that are already being used and searched for, you should automatically be able to reach a larger audience with your posts. 

One way to find and identify popular hashtags in your niche is to perform somewhat of a competitive analysis to see what type of hashtags your competitors are already using. Check out @cnhphotography, a popular photographer on TikTok, to get some ideas:

Of course, you don’t want to use their hashtags exactly. 

But you can use them as a reference point to help you get ideas on the type of hashtags you can and should be using. 

Additionally, you’ll want to work at identifying hashtags that are relevant and descriptive of the content you post. 

In other words, it’s just as important to use relevant hashtags as it is to use popular hashtags, which means that it’s not going to do you any good to use popular hashtags if they’re not relevant to your content. 

In fact, using hashtags in this manner can often cause your content to seem spammy, something that we’re sure you’d rather avoid. 

Branded Hashtags And Challenges

Next, you’ll want to start creating your own branded hashtags and using them with your content. 

This means creating a few hashtags that include either your brand name or the name of some of your products or services. 

As an example, if you were a photographer named Phil, you might want to use a few branded keywords such as #PhilsPhotography or #PhotosByPhil. 

This way, all your content will be accessible from a single place. 

Plus, using branded hashtags will help your viewers associate your content with you and your brand. 

Alternatively, you can also launch your own hashtag challenges. 

These involve encouraging your clients to create their own TikTok videos, for example, during a photo session, and then posting it to the platform with one of your branded hashtags. 

The best part about a hashtag challenge is that it gets your clients and followers to create and promote your brand for you. 

The Best Photography TikTok Hashtags 2021 to Copy & Paste

Finally, it would help if you always combined your own branded hashtags with hashtags that are already trending in your industry. Below, we’ve outlined some of the most popular photography-related hashtags. 

However, this is by no means an exhaustive list to follow. 

Instead, it’s best always to get creative when posting and use as many hashtags that are as relevant and descriptive of your content as possible!

#photographer #photography #photooftheday #photo #photoshoot #instagood #love #picoftheday #instagram #nature #art #portrait #like #model #beautiful #follow #fashion #naturephotography #travel #style #myself #likeforlikes #canon #me #bhfyp #smile #beauty #instadaily #happy #bhfyp

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