How to Master TikTok Hashtags as a Real Estate Agent

Selling real estate can be a bit of a finicky thing. 

On the one hand, houses often have awesome selling points that you can use to entice potential buyers into putting in an offer. But on the other hand, showing off these selling points can be hard, especially when only using traditional photography and listing services. 

Fortunately, social media platforms like TikTok have quickly become one of the leading channels that real estate agents can use to generate leads and make more sales. TikTok videos allow real estate agents to engage their audience by using alternative ways to show off their available properties!

In this article, we’ll take a look at how to use TikTok and TikTok hashtags to effectively help your content reach as many potential home buyers as possible. 

Hashtag Strategies For Realtors 

We’ve all seen hashtags before: the labels that social media users often add to their posts almost mindlessly, such as #instaphotography or #photooftheday. 

But did you know that when used appropriately, businesses on social media can boost their engagement rates by up to 12.6% simply by using hashtags? 

In fact, overall, using hashtags is said to be able to boost your social media’s effectiveness by as much as 40%. 

With that said, it’s important to understand how to use hashtags effectively as part of your overall social media strategy. 

Branded Realtor & Real Estate Hashtags

Using branded hashtags is easily the best way to keep all your content together in one place. 

This means using hashtags directly linked to your personal brand or the company you work for. 

For instance, if you worked for a real estate company called Crown Realty, you might want to start using a hashtag like #CrownRealtyHomes on the content you post to TikTok. 

Not only does this include the name of your brand, which helps make it memorable, but it’s also clear and concise and would be perfect to use on a series of short, virtual home viewings posted on the platform.

In addition, if one of your followers clicked on that hashtag or search for it on Google, they’d instantly be directed to all the TikTok content that your brand published with that tag. 

Hashtag Challenges

Hashtag challenges are another awesome way to get your followers engaged with your brand and its TikTok content. 

A hashtag challenge encourages your audience to create a specific type of video and then tag it with one of your branded hashtags. 

As a realtor, for example, you might promote a hashtag campaign where you encourage your customers to create a short TikTok video sharing their experience purchasing property from you and then tagging the video with your branded hashtag.

In some cases, you might even offer some reward or prize for those who submit posts. 

Hashtag challenges are just a great way to drum up some hype and get your audience involved. A successful hashtag challenge could even have your followers promoting your brand for you, without you having to do all the work!

Using Popular Real Estate Hashtags to Copy & Paste

Finally, while branded hashtags are important, it’s also a good idea to use a variety popular hashtags with your TikTok videos as well. 

By doing so, you’ll be able to leverage their popularity for your own brand, allowing your content to reach a much broader audience. 

To find popular hashtags, it’s a good idea to check on what your competitors are doing. For example, a couple of the leading real estate agencies to check out on TikTok right now are @stargelrealestate and @pillerproperties

Check them out, follow them, and keep an eye on what they’re doing and which hashtags they’re using. 

Then, get creative and start using your own branded hashtags, with a variety of popular hashtags, such as listed below, and you’ll be able to reach as many potential clients as possible:

#realestate #realtor #realestateagent #home #property #forsale #investment #realtorlife #househunting #dreamhome #luxury #interiordesign #newhome #luxuryrealestate #house #homesweethome #architecture #luxuryhomes #realestateinvesting #realestatelife #realty #business #design #sold #realestateinvestor #entrepreneur #broker #homesforsale #justlisted #bhfyp

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