Whether you’re a yoga instructor, enthusiast, or marketer trying to promote a yoga brand online, you’ll want to check out these key TikTok marketing tips! 

One of the most important aspects to a successful TikTok strategy is having a strong hashtag strategy – and we have all the key TikTok hashtag strategy tips and tricks for taking advantage of TikTok for your business.

TikTok currently boasts well over 100 million users in the United States alone. And on top of that, TikTok has been downloaded a whopping 2.3 billion times globally since it was first launched in September 2016.

If you’re trying to promote your yoga brand online, you’d be crazy not to launch your own TikTok page! 

By promoting themselves on TikTok, dozens of yoga enthusiasts have built successful online yoga brands. 

Take the likes of @enaasharma with a staggering 115.6K followers and a solid 12.5% engagement rate, or @tiffanycroww with her 97.8K followers and a 13.6% engagement rate. 

Thanks to their massive followings, regular yoga instructors like these can easily grow and maintain their brands online using TikTok as their main source of traffic.

However, reaching this level of fame isn’t for everyone. 

And the fact is that building a similar following on TikTok is going to take a lot of hard work, dedication – knowing how to use hashtags appropriately will help you maximize the reach of your posts. 

The Importance Of Using Hashtags for Your Yoga Studio Business

Hashtags are keywords that allow social media users to search for specific topics or themes. 

Often, hashtags are grouped, which not only makes it easier for platform users to search for similar content, but it can also help TikTok’s algorithm understand what your posts are about and when to show them to its users. 

In other words, hashtags can also help the platform parse, rank, and serve relevant, relatable content to the user when any given hashtag is searched for. 

Hashtag Strategy For Marketing Yoga

When it comes to promoting your yoga brand on TikTok, you’re going to want to use as many popular and relevant hashtags on your posts as possible. 

This ensures that your posts will be seen by any users that search for these hashtags. 

In other words, you’ll want to know what the most popular hashtags are so that you can maximize the reach of each one of your TikTok videos.

However, be aware the most popular and trending hashtags change frequently, so be sure to stay on top of your hashtags. 

Here are some of the most popular hashtags for yoga brands to copy and paste that you’ll see on TikTok, give them a try! 

#yoga #fitness #meditation #yogapractice #love #yogainspiration #yogalife #yogaeverydamnday #yogi #mindfulness #yogateacher #yogalove #pilates #yogaeveryday #namaste #workout #motivation #gym #health #wellness #yogagirl #yogaeverywhere #nature #healthylifestyle #yogachallenge #peace #healing #fitnessmotivation #yogapose #bhfyp

And here are some of these hashtags being used on TikTok for popular videos:

@cathymadeoyoga

One way to use the wall to practice handstand🙌🏼 #handstandtips #handstands #yogatips #learnontiktok #tiktokpartner

♬ Iko Iko – Justin Wellington

Other TikTok Tips For Yoga Fanatics

While these are currently some of the most popular hashtags for yoga-related content, it’s important only to use them when and where it’s appropriate. 

For instance, if your video is about the benefits of eating a healthy, well-balanced breakfast each day, you’ll want to avoid using any irrelevant hashtags like #yogapose. 

That said, you’d also want to include any other hashtags that might be relevant. Such as #yogadiet #healthydiet or even #yogalifestyletips would all be worth using. 

In addition, if you’re working to promote a brand or business, you might want to start using your own branded hashtags as well. For example, if you were offering yoga classes for a brand called Jane’s Yoga, you might start using a hashtag like #janesyoga or #yogawithjane. This way, when a TikTok user sees your post, they’ll easily be able to click on these hashtags and view the rest of your content.

Conclusion

TikTok can be an excellent way to take your yoga brand to the next level and utilizing TikTok hashtags in the right way can make it an even more powerful marketing strategy!