TikTok’s Back-to-Business Program: Everything Small Business Owners Need to Know
Last month, TikTok launched an initiative aimed at giving a hand to a sector that’s been especially hard-hit by the recent economic crisis: small and medium-sized businesses.
The initiative, called Back-to-Business, involves setting aside $100 million in ad credits to give out to owners of these businesses — for free.
TikTok ads are relatively new, and relatively expensive. They can charge more because there is less competition, which means that an ad on TikTok can go a lot farther than an ad on a more saturated social media platform.
Is your SMB ready to make a comeback? At TikTok For Business, we're committed to supporting your small business as you navigate these challenging times and start rebuilding.In that spirit, we have launched the TikTok Back-to-Business Program, which will provide $100M in advertising credits to help SMBs around the world get back on their feet and get #BacktoBusiness.Back-to-Business is available globally and will support eligible small businesses with a free $300 credit – and we'll also match any additional spending up to $2,000 per business.Don't Make Ads. Make a Comeback. #MakeTikToks.Create Now: https://bit.ly/ttb2bfb
Still, many small businesses have been wary of making that investment. This makes Back-to-Business an especially excellent opportunity for small businesses to give TikTok ads a try and tap into the power of TikTok to grow their brands risk-free. As a related aside, check out our guide on how to get verified on TikTok.
Here’s how it works:
Who is eligible for Back-to-Business?
Small and medium-sized businesses that are registered in the following countries can apply:
The United States
The United Kingdom
Italy
France
Spain
India
Australia
Russia
Israel
South Korea
Saudi Arabia
The United Arab Emirates
Egypt
Turkey
Thailand
Malaysia
Indonesia
Vietnam
Japan
You will need to submit documentation, such as your business ID, the legal name of your business, your company phone number, the name of your legal representative and (if relevant) your business license. TikTok will review these materials and determine whether your business meets their criteria.
Do I need to have an existing TikTok account to apply?
You can apply as a new TikTok user — no need to have a pre-existing account. Registering for a TikTok account will be part of the application process if you are a new user.
How much money in ad credits will I get?
Once you are verified, you’ll be able to claim $300 USD (or the equivalent in your local currency) in ad credit. You’ll also be able to “top up” your credit by investing additional funds that are matched 1-to-1 by TikTok — up to $2000. That means that you get $300 free ad credit, plus a matching amount of whatever additional money you invest.
So if, for example, you decide to top up your credit by investing an additional $1000, you’ll have a total of $2,300 in ad credit ($300+the $1k you invested+the $1k TikTok matched to your investment) — and $1,300 of it will be free.
So if you have $2k to invest, you could receive as much as $2,300 in free credit!
How far will this free credit get me?
TikTok ad costs start at around $10 CPM (cost per impression), but you have to make a minimum investment of at least $50 for an ad group or $500 for a campaign. Businesses may spend as much as $50k–$150k on TikTok advertising altogether.
So your initial $300 may not get you that far. But it will at least give you a taste of how this strategy works for your business.
Keep in mind, though, that if you take the $300 credit and try only the least expensive options for TikTok ads, the results may not accurately reflect the results you’d get with a more costly campaign. It may be worth investing a few hundred dollars to top up your credit and get a more complete picture of your ROI.
Is it worth it to apply for TikTok’s Back-to-Business program?
Given that applying for the program requires no investment beyond a few minutes of your time, there seems to be little reason not to — especially if you’re already a TikTok user. If you’re new to TikTok, check out our previous post, How to Use TikTok for Business, to learn more about the advantages of TikTok as a platform for promoting your brand.
It could be that TikTok isn’t the best match for your brand for whatever reason. Maybe the younger, more casual vibe doesn’t quite jive with your target audience, and you already have a respectable following on other social media platforms. Even so, it can’t hurt to give TikTok a try and see how it goes. We’re talking zero risk here, after all!
How do I apply?
To apply for your free ad credit, visit the Back-to-Business section of TikTok For Business and click “Get Started.” If you’re a new user, you’ll need to register for a TikTok account first. Then, you’ll be asked to submit documentation that will help TikTok verify your business. This process usually takes just a few days.
Once you’ve been verified, you’ll be able to claim your $300, and then choose whether to top up your credit.
How do I create a good TikTok ad at minimal investment?
If you’re going to give TikTok ads a try, you might as well make sure you have a great ad to put out! TikTok is all about the short, punchy video, and Boosted can help you craft an ad that will really stand out. With a huge collection of on-trend, top-quality templates optimized for engagement, and great customization options including filters, colors, music, and more, you can put together a fantastic TikTok ad for your business in just a few minutes.
When you think of user-generated content, YouTube instantly comes to mind. The popular online video sharing platform has 2 billion users, of which a high proportion are 18-34 year olds. This makes it a highly desirable platform for brands and businesses, especially if they want to reach out to new audiences.
With a reach of over 100 countries, the platform is synonymous with all types of video content – helpful, interesting and entertaining.
If you’re a business owner, it can be very worthwhile to have a presence on YouTube. It can help grow your user base, showcase your brand and even have a positive impact on sales.
It’s never too early, or too late, to join the party. New businesses are always launching and finding their way onto digital platforms. Take a look at newcomers in the industry and see what type of content they’re creating, and why their brands have the fastest growth on YouTube.
With all this in mind, get inspired by 10 of the fastest growing brands on YouTube:
1. Kati Morton
If you’re a small business of one, Kati Morton is the perfect example of using your profession or expertise to reach a wider audience.
With 967k subscribers, Kati’s reach is sizable, but also impactful. Her YouTube channel focuses on mental health and wellbeing, covering everything from emotional abuse to staying focused when remote working.
She cleverly uses a call to action by hosting regular ‘journaling’ every Tuesday and Friday to keep users motivated and most importantly, coming back for more!
2. Inventor 101
At a time when more and more people are trying their hand at new business ideas and more startups are launching than ever before, Inventor 101 is a YouTube channel for those who like to get crafty with everyday life hacks.
The channel has grown massively in a short amount of time. Since April 2019, it has gone from 50,000 subscribers to 1.24 million.
To date the channel has 199,948,644 views with over 124 uploads to the channel.
3. Cocomelon
If you have little ones, chances are you’ve heard of Cocomelon. Bringing cute nursery rhymes to life through 3D videos and songs in a fun and accessible way.
The business has been around since 2005, giving you an idea of how long it can take to grow a following.
Today they have 88.3 million subscribers and have been hailed by industry insiders as one of the fastest growing channels in the YouTube universe.
4. Urban Gardening
With lockdown forcing us to spend more time in our homes, and giving us a new appreciation for the great outdoors, YouTube seems an unlikely channel to promote it. However, that’s exactly what Urban Gardening does.
The channel already has 800k subscribers and is quickly growing, It’s rich in content for aspiring gardeners. With lots of how-to guides, tips and ideas, it’s easy to see why this channel is growing at a fast pace. Unlike other YouTube channels, this is an individual passion project, rather than a business.
5. Hello Seven
Hello Seven is a business success story. Their mission is to empower women entrepreneurs. Founder Rachel Rodgers made a hefty $1 million in revenue in June alone. Her business coaching and membership community is beautifully showcased on her YouTube channel.
With just over 3,000 subscribers, it’s one of the growing channels to keep an eye out for in the small business space.
6. Just Eat
Online takeaway company Just Eat has bolstered its brand profile in recent weeks. This includes an advertising campaign fronted by hip-hop artist Snoop Dogg.
Their YouTube channel has grown at the same time, now boasting 11k subscribers and a massive 83,173,367 video views. The business has been on YouTube for over a decade now, showing that it can take time to amass followers.
7. That Pedal Show
If you’re a small business looking at ways to grow your reach, then consider this.
Daniel Steinhardt and Mick Taylor joined forces to dominate the guitar world. Rather than branding their YouTube channel under their respective business, they combined their passions and targeted their business at guitar enthusiasts under the brand ‘That Pedal Show’. In their about section, you can see they are using the platform to sell t-shirts and grow their brand.
The result is a growing audience of 239k subscribers with 1,857,665 views. Not bad for a YouTube channel that joined in 2015.
8. Dude Perfect
When it comes to the bromance, Dude Perfect is your go-to YouTube channel. Filled with sports and comedy, and skewed towards the male viewer, it certainly knows its audience well.
This YouTube channel is also one of the reported quickest-growing channels, known for its wit, entertainment and general engaging videos. With a cool 52 million subscribers, it’s already gaining lots of online traction.
The channel has amassed a staggering 1,132,153,885 views to date.
9. T-Series
According to Business Insider, T-Series is one of the fastest growing YouTube channels for subscriber growth. With 146 million subscribers already, this channel is dominating the business stakes with their much-loved Indian themed love songs.
Think Bollywood meets the tech world! Authentic to who they are, they keep content fresh, frequent and on brand.
10. Morgz
Morgz is the brainchild of Morgan Hudson, an 18-year old vlogger who focuses on gaming. As a result of his passion, he has grown his brand and profile, using trending stories, like The Pause Challenge and Fortnite challenges, to the enthusiasm of his followers.
The statistics stack up to show an impressive picture. Joining back in 2019 he has acquired over 11 million subscribers since then, and even has his own merchandise range to boot.
According to statistics, he gained nearly 4 million subscribers in a year, making him one of the fastest growing channels to watch out for.
Small businesses didn’t always need video advertising, but in today’s day and age in which video is omnipresent, it is a must-have. Video advertising for small business is here to stay in 2021 and beyond. To capitalize, check out Boosted’s advertisement video maker app to create awesome video ads for your biz.
Two prevailing trends have converged to make this the age of small business. On one hand, more and more entrepreneurs are ready to be their own boss and take business into their own hands. At the same time, consumers, and millennial consumers in particular,are willing to spend more to support small businesses and the personalized experiences they offer.
No matter what your target audience is and what their current attitude towards SMBs is, small businesses can use smart marketing techniques to hook new fans and drive conversions. One marketing vector that SMBs can no longer afford to ignore is video marketing. Video marketing can be extremely effective for any small or medium sized business.
Video ads win big where text and image formats can’t,generating more leads, increasing brand awareness and engaging users for longer than their static counterparts. You don’t have to access an endless pool of money; there are several steps you can take to make the perfect video ad for your business.
5 Ways on how to make an effective video ad for your small business:
Small businesses that are otherwise social media savvy can be scared off by the prospect of venturing into video ads. However, while video ads do require a commitment of time and resources, the investment is critical at this point: by 2021,video is projected to account for 82% of all internet traffic. For small businesses that are willing to take the video ad plunge, there are simple steps they can take to ensure their video marketing reaches its potential:
Use a great app. Boosted has an awesome promo video maker app which is the perfect tool to create small business video ads. Do things like add your logo to video, edit, and add music with just a few taps on your phone.
Plan for the Platform. Not all video content platforms are created equal, and you shouldtailor your videos, from length to style, to the social media platform you’re posting on. Similarly, using analytics can show you the platforms your target audiences are using to optimize your strategy.
Don’t be humble. Video ads are where you get to showcase how unique and special your brand is by utilizing a combination visual and audio storytelling. Show the best parts of your business and grab your viewers’ attention.
Motivate your viewers to become leads with a CTA. Once you’ve got them hooked, help viewers engage further with your brand by adding a call to action at the end of the video that will stick with them and encourage conversions.
5 Additional tips for your small business video advertisement
Small businesses are finding success with the ultra-short video ad format that social media viewers love. For example, UAE’s Washmen, an app-based laundry service, used humorous 6-7 second Facebook video ads to promote in-app purchases over a period of 7 months. During that time, the companysaw a threefold increase in weekly signups, 70% of which came from the video ads.
However, consistent video ad wins don’t happen overnight, and you can tweak your narrative process to ensure videos are actually resonating with viewers:
Don’t expect your video to be a catch-all. Choose one CTA to end your video ads with, and make sure it’s appropriate to your audience.
A/B testing is important. Use different strategies and track their success. Finding the right combination can help you optimize your dollars spent.
Optimize for mobile viewing. Mobile isquickly becoming the most popular device for video. Use mobile editing software to adjust your video’s dimensions forideal vertical or horizontal viewing. Make sure you have an easy to use promo video maker app for your professional level video ad.
Set KPIs. Deciding in advance what your video ad campaign’s goals are helps you map out how to reach these goals and to understand if your marketing is working.
Don’t underestimate the power of fun. Telling captivating, fun stories about your brand can transform viewers into customers.
How to keep costs down for your video advertisement
Even if you’re on a tight marketing budget, videos can be a minor expense compared to the benefits. You can keep your video ventures within budget by getting your employees to act in the video instead of professionals or by going animated by subscribing to an affordable online animation platform.
Moreover, you can take advantage of a tool you likely have on you at all times anyway: your smartphone. As Apple’s long-running“Shot on an iPhone” campaign has demonstrated, smartphones can produce high quality videos. Thanks to innovative, budget-friendly mobile video editing software, small businesses can customize the videos they shoot with text, music, and effects that speak directly to their customers’ preferences.
Whether your small business is a fledgling startup or a beloved community landmark, creative video ads can help you grow your brand awareness, gain fans, and drive conversions.
What is Mobile Video Advertising? A Comprehensive Guide for 2021
The mobile video ad train has been picking up steam over the past decade. Which is why now is the time to check our video maker to help grow your business.
Where mobile devices were once limited to phone calls and text, today our smartphones and tablets make up a massive amount of our daily time.
Some studies have found that the average American spends roughly 3 hours on their phones daily, while others have found that at least half that time is spent on social media and YouTube.
As we’ve shifted our attention from the silver screen to our phones, so have marketers’ efforts to reach consumers.
Alongside the mobile revolution, we have also upped the amount of video content we consume.
Today, Google estimates that 6 out of 10 people prefer to watch online video, and others have found that we’re upping our mobile video consumption by a whopping 100% every year.
If you’re just getting started with your mobile and video advertising, read our latest video marketing guide to boost your efforts and give you the video engagement your brand needs:
What Exactly is Mobile Video Advertising?
Video advertising refers to any online ad that has a video component.
While in traditional media ads are usually played as intermissions, online video ads can be played pre-roll (before a video plays), post-roll (after a video is complete), or on any non-video page as embedded media.
Videos can also be displayed in-stream along with other videos, or out-of-stream, such as on blogs, websites, and other non-video content.
There is some debate about what exactly constitutes digital video advertising, with some claiming that any video that sells a product or service is an ad, while others argue that even traditional advertising inside of a stream could be considered a video ad, regardless of the type.
In mobile advertising, video tends to focus on the former more than the latter—ads that are videos rather than ads in videos.
4 Benefits of Mobile Video Advertising in 2021 & Beyond
When planning your marketing budget, it’s important to allocate the right amount of resources to your mobile strategy. Emphasizing mobile video ads gives you several key advantages, including:
Mobile video drives better engagement. A study by the Interactive Advertising Bureau found that mobile video showed 2x better click-through rates than nave, and 3x better than both banner and interstitial ads. Moreover, with the number of people who watch video on mobile, the market keeps growing. Video is undeniably effective for marketing purposes.
Mobile videos are likelier to been to the end. Mobile videos tend to be shorter (thanks to platforms like Instagram, Snapchat, and the now-defunct Vine), which means consumers are more likely to watch them to the end. Indeed, some studies have shown that roughly 88% of 30-second videos are watched in their entirety.
Mobile encourages sharing. One of the best things about video ads—and particularly viral ones—is that they are easy to share on mobile. This provides your ads with an organic boost that improves your exposure and gives you better value for every dollar spent.
Better target your video ads with geo-location. Mobile advertising tends to be more accurate thanks to the use of geo-location and users checking in at different locations. This lets you target your videos based on users’ current location and get better insights about who watches your videos.
A good mobile video ad will get your consumers talking, interacting with you, and sharing your video to their friends. Here are some of our favorite mobile video ads, and why they’re so effective:
1. Albert’s conversations with a user highlight their value. Budgeting app Albert created a series of quickfire Instagram ads that show the platform in action in a variety of situations. In a memorable one, a user decides they want hamburgers, and Albert gently reminds them they’re down to the last of their monthly budget.
2. SquareSpace encourages users to dream with Idris Elba. Another Instagram campaign, this one sees a short version of an ad featuring celebrity Idris Elba in several “dream jobs”, encouraging users to work and follow their goals.
3. Spotify takes advantage of vertical. Music videos have traditionally been the purview of television and PC screens, but mobile is becoming popular. To promote new artists and its own platform, Spotify has encouraged superstars such as Selena Gomez to record “vertical music videos” to be released on Spotify.
3 Important Tips for Successful Mobile Video Advertising
Here are three great strategies to kickstart your mobile video advertising efforts:
Choose the right platforms for your target audience. Social media and mobile video is great, but a scattershot approach does you more harm than good. Find out where your users and target demographics spend their time and prioritize your efforts there.
Embrace vertical video. Though you may instinctively try to shoot videos in landscape mode, most mobile users still prefer portrait orientation. Keeping your videos vertical means less work for users to see your videos, and a higher chance they’ll watch all the way through.
Tell stories with social media. A relatively new but highly popular feature of Facebook and Instagram is the story. These temporary posts let you add small segments to a larger collection and create in-depth stories and narratives from small, bite-sized clips.
Mobile Video Advertising Statistics and Trends in 2021 and Beyond:
As you prepare your mobile video ad strategy for 2019, here are some of the most important trends and statistics to keep in mind:
Advertisers are slated to spend roughly $15.93 billion in mobile video ads, with the number rising to $24.81 billion in the next three years.
Americans have shown a clear preference for watching retail ads on their mobile devices rather than their computers or televisions, with retail making up 33% of video ads consumed in 2017.
More people are viewing videos on mobile. Approximately 187.7 million will watch videos in 2019, with an expected 205 million mobile video viewers by 2022.
Mobile video advertising is quickly becoming the preferred marketing strategy for companies across verticals.
The increased preference by consumers for video content, and especially on mobile devices, means that brands must shift their focus toward the sectors where they can have the biggest impact.
Advertising with mobile videos gives you several advantages, including better engagement, a higher rate of organic brand awareness, and better ad targeting for improved results.
Jumping on this trend can help you kickstart your brand’s efforts and help you spread the word about your company much more easily.
4 More Mobile Video Advertising Tips For 2020
1. Optimizing Videos Size And Length
Just like the way marketers need to optimize their blog content for search engines, mobile videos should also be optimized to ensure the best user experience possible.
The fact is that most modern consumers only have an attention span of about 8 seconds. Therefore, whether they’re using a smartphone, tablet, or laptop, they usually expect their videos to load within just a few seconds, or else they’re likely to abandon all hopes of watching it.
Therefore, video length, as well as quality, should always be kept in mind when optimizing videos for mobile use. This, combined with the fact that smart devices often have spotty reception, means that shorter video ads, of no more than 15 to 20 seconds, usually perform the best.
Not only do shorter video ads ensure faster loads times, but they also make it more likely your viewers will watch the entire ad. TikTok is all the rage these days: be sure to check out our TikTok video length guide here.
2. Offer Value
While the goal of any mobile video advertising campaign is going to be to promote a brand’s products or services, it’s best to avoid being too “sales-y”, and instead, it’s better to focus on delivering value to your viewers.
In fact, video ads that are too product-focused or brand-centric are usually seen as spammy and often go unnoticed by consumers.
Therefore, in order to create powerful, effective video ads, you first need to have a clear idea of what you want your ads to achieve. Of course, the ultimate goal is going to be to sell whatever products or services you provide.
But, it’s an even better idea to try to create video ads in terms of what type of value your products or services can provide to potential customers. For this, you’ll first need to have a firm understanding of your target audience and your ideal buyers.
3. Mobile Video Ads Should Include Text And Sound
Although there’s no doubting the fact that sound can bring your ads up to the next level, it’s important to realize that a large number of consumers might not end up viewing your ads with their device volume turned on.
In fact, many people are leery of leaving the volume turned on on their devices, especially when they’re in public because they don’t want to disturb anyone nearby. Furthermore, when video ads are viewed on platforms like Facebook or Instagram, your content won’t be played with audio unless the viewer happens to tap to enable the sound.
Therefore, if you want your video ads to be as effective as possible, you need to make sure that they make sense with or without sound. Make sure to use a top notch promo video maker to ensure this.
4. Branding And Consistency
As mentioned, modern consumers already have an extremely short attention span.
In turn, this means that mobile video ads tend to lose their effectiveness as soon as they begin to stray away from the main point, or when they fail to deliver the message in a prompt and efficient manner.
Therefore, in order to create effective mobile advertisements, marketers need to ensure that their branding is clearly presented at the very beginning of their videos.
This ensures that viewers will see the name or logo of the brand, even if they don’t watch the video all the way through to its end.
Furthermore, you’re always going to want to maintain consistency amongst your branding. In other words, the same logos, fonts, colors, and voice should always be used consistently throughout your video ads and other types of promotional content.
What is Digital Advertising? A Comprehensive Guide
We’re long past the days when purchasing an ad on TV or the radio was enough to improve your sales significantly.
Digital advertising has become the most important channel for marketers and businesses around the world for a good reason—more and more people are going online to make purchasing decisions.
Today, 40% of the world’s population is connected to the internet, so advertising your brand online delivers the widest reach with the least amount of resources spent.
Brands all over the world are turning to digital channels, with total digital ad spending expected to hit over $333 billion, or roughly half of the worldwide ad market.
No matter the size of your business, you should always aim to spend your resources where they’re likely to generate the biggest returns, such as commercial video maker. Before diving into the market, learn the basics of digital advertising to start developing your own productive strategy.
What is Digital Advertising?
At its most basic, digital advertising is any form of advertisement that appears online, whether on your web browser, your social media apps, or other destinations and properties across the internet.
Today, digital advertising takes multiple forms and uses various channels including social media, video streaming sites like YouTube, Pay-Per-Click (PPC) ads you see at the top of search results, and more.
Most digital advertising is paid—when you place an ad on someone else’s website, or even on Facebook, you’re paying for it to be viewed.
What Are the Benefits of Digital Advertising?
Before investing in digital advertising, take a look at these statistics to see exactly why you should make it a priority:
According to Google, there were 3.5 billion searches per day in 2018, or a total of 1.2 trillion searches for the entire year.
92% of searchers will choose a business on the first page of their search.
64% of online shoppers say a social media video helped inform their purchase decision.
Social media user rates have continued to rise, with total users expanding by 13% from 2017 to 2018.
In 2018, digital ad revenues surpassed $100 billion for the first time.
The 5 Most Effective Digital Advertising Channels:
Digital advertising is often used as a catch-all term to cover several different types of online marketing strategies. These are some of the most commonly used:
Pay-Per-Click (PPC). This is one of the most widely used channels for marketers, and it involves placing display or banner ads across different platforms and paying for every click received. PPC accounted for $10.1 billion in ad spending during 2017 alone, with more than 7 million advertisers displaying ads.
Social Media. Platforms like Facebook, Twitter, and Instagram are excellent tools to reach targeted and interested audiences. Advertising on social media can be paid or organic and can range from sponsored posts on users’ feeds to viral campaigns, online reviews, and various content placed on your page at no cost.
Video. Video is quickly emerging as one of the most popular digital advertising strategies considering more people prefer it to written and photographic content. Video advertising includes traditional ads, but can also entail Q&As, small and engaging branded videos made with tools like VideoBoost, tutorials, and other “soft-sell” types.
Search Engine. One of the first things consumers do when researching a product is a basic Google search. Search engine advertising helps position companies to be noticed quicker. Paid search advertising will place ads at the top of results, but organic methods like search engine optimization (SEO) help your website place higher in search results.
Display ads. Display or banner ads are generally static images or graphics that feature your branding and a quick call to action. These ads are usually placed on other websites and are used to generate new leads and expand your exposure.
It’s worth keeping in mind that your strategy for digital advertising should usually be a mix of these channels, and none of them is mutually exclusive.
Videos are increasingly popular because they can be distributed on their own (on YouTube or Vimeo), embedded in your website and blogs, or even used for social media posts.
How to Choose the Right Digital Advertising:
It can be confusing to find the right balance of digital advertising channels, but it’s possible with a little foresight. Instead of trying to do everything at once, ask yourself these questions to focus your strategy:
Where are your audience’s online destinations? Even with social media, different demographics might prefer different platforms. Understanding how your target audience behaves on the web will help you hone your strategies to achieve the best possible results.
How cost-effective is this channel? Different forms of digital advertising will exhibit diverse results. Depending on your budget, tools like PPC or paid search advertising may not be viable. However, social media and advertising don’t have to cost you anything. By using tools like our video maker, you can create short, engaging branded videos that you can deploy across different media at no extra cost.
What ROI is this advertising generating? This is parallel to the previous question, but it’s important, nonetheless. If a certain channel is slightly more expensive, but it delivers a greater return on every dollar you spend, it may be worthwhile to invest a little more in it.
Make Sure Your Message Reaches Your Audience
Digital advertising is increasingly a central part of most marketing strategies, and you shouldn’t be afraid to dive in. Take the time to find the right balance of channels and tactics to begin building a marketing strategy that helps your brand shine online.
What Makes A Good Digital Advertisement?
Although some people may think that creating advertisements and marketing materials is an easy job, the fact is that the best digital ads have a ton of forethought put behind them before they’re ever allowed to see the light of day.
Below, we’ll go over 3 of the most important elements that help make good, effective ads.
Catchy Headlines
Because you want people to see your ads, it’s important to try and grab their attention, hooking them in as soon as possible by using catchy, effective headlines.
In fact, although most advertisers only spend a few hours writing the copy for their ads, the best advertisers spend weeks, sometimes even months, trying to come up with the catchiest, most compelling headlines.
In fact, according to Moz.com, almost 80% of the readers that might see your digital ads probably won’t make it any further than the headline. Therefore, if your headlines aren’t compelling enough to make your readers want to learn more about you and your business, you’re going to have a lot of trouble running a successful digital ad campaign.
High-Definition Visuals
Aside from having a catchy headline, another extremely important element to consider when creating effective advertisements is to include flashy, high-resolution images to go along with your ad copy.
One report from Hubspot noted that including a photograph with a Facebook post alone was able to provide an engagement boost of roughly 37%. This is because images and visuals are typically the first things a person looks at before, even before he or she decides whether or not to read the headline and copy.
In fact, advertisers will often create ads that are mainly just an image with a small amount of text. With that being said, your images must always be relevant, and complementary to your headlines and ad copy.
Compelling Copy
Finally, in addition to having a catchy headline and powerful imagery, a good digital advertisement should also include compelling ad copy that includes a call-to-action.
Ad copy should always be creative, without being overly vague. In other words, it always needs to be easy to read, as well as being clear, concise, and relevant. Also, remember to always avoid using slang or jargon in your ad copy.
Remember that even though you want your copy to be relevant, it still needs to appear professional.
Finally, don’t forget to include a call-to-action or CTA in your ad copy, which clearly tells your readers what you want them to do.
So, for instance, if you plan on running an ad to drive more traffic to your site, your ad copy should clearly tell the reader to click through to your site.
Although this might sound pretty basic, it’s amazing how many people make the mistake of not including a CTA with their advertisements.
3 Digital Advertising Strategies You Can Implement Today
When it comes to digital advertising, it’s not always as easy to capture consumer attention like it once was. In fact, according to a 2015 study performed by Microsoft, the average consumer only has an attention span of about 8 seconds.
Therefore, if brand advertising materials aren’t able to captivate and engage their audiences quickly, in less than 8-seconds, they’re not likely going to be able to stand out in today’s highly competitive online marketplace.
But because the main goal behind any advertising strategy is to capture attention ASAP, it’s vital to understand how to use a few simple tips and strategies that will help ensure your digital advertising is as effective as possible.
Paid Digital Advertising
Although there are many different avenues that brands can use to advertise and market themselves online, today, one of the biggest growing markets for advertising is paid search engine advertising, usually referred to as PPC.
PPC advertising is available on virtually all major digital platforms, including both search engines and social media websites. PPC stands for “pay per click” advertising.
Therefore, when a person or organization is running a PPC campaign, essentially, they’ll only pay every time that an internet user clicks through and visits their website.
When used in conjunction with lead generation tactics and sales funnels, PPC advertising can be an extremely lucrative endeavor for virtually any brand.
However, in order for any PPC advertising campaign to be effective, marketers and brand managers must have a thorough understanding of their industry, as well as their target market.
Market Research And Target Audience
Before launching into any type of digital advertising campaign, it’s vital that brands take the time to learn about both their competition, as well as the audience they plan on targeting with their advertising and marketing materials.
By analyzing their competitors, business owners are able to learn about what others are currently offering in terms of advertising materials. And by better understanding your target audience, you’ll be able to pinpoint ideas that will captivate your audience, and that your competitors aren’t currently offering.
In turn, performing market research and a thorough analysis of your target audience is crucial for any digital advertising strategy to succeed.
By doing so, you’ll be able to plan a digital strategy that not only promotes your products or services but also one that is sure to resonate well with your audience, increasing the likelihood of a positive return on any of your digital advertising investments.
Relevance Is Always Key
Finally, no matter what type of industry you’re a part of, it’s vital that you keep your brand as fresh and as relevant as it possibly can be. And this goes doubly for brands that are hoping to grow significantly via modern digital advertising techniques.
So, when it comes to planning and creating advertising materials for a brand, they need to ensure that the message they’re putting across is relevant and is specifically going to offer value to the audience.
Think about it this way, if you’re trying to advertise for a clothing brand that sells t-shirt, you wouldn’t be creating advertising materials that contained information about pants or shorts, would you?
The same goes for any digital advertising strategy.
Therefore a digital strategy is always going to be highly-targeted and highly-relevant if there’s any hope for it to be a success.
3 Highly Effective Examples Of Memorable Digital Advertisements
Lastly, good digital advertisements also must include one other element that helps make them successful; they need to resonate and connect well with their audiences on a basic, emotional level.
So, to help you get a better idea of what works when it comes to digital ads, let’s take a look at 3 examples that you can use as inspiration for your next ad campaign.
Under Armor
A few years ago, the apparel company Under Armor launched an extremely effective digital advertising campaign that was titled “I Will What I Want”.
The campaign was mainly targeted at women, therefore, the ads displayed women what had accomplished a major goal through hard work and perseverance, of course, while wearing Under Armor clothing.
The connection with the brand is the fact that when worn, Under Armor clothing helps make it easier to accomplish hard, physical work.
However, the reason the ads were so successful is that they elicit an emotional reaction in the people who view them. In turn, this makes it more likely that those viewers will think of Under Armor when they think of accomplishing their own goals.
Volkswagon’s New Golf
Successful ads also need to be engaging and interactive whenever possible, which is exactly what Volkswagon did when it launched its digital ad campaign promoting its new Golf model back in 2017.
When displayed, the ad invited the viewer to click on it and to adjust a small puzzle consisting of 21 small tiles to “build a roadway” for the Golf to travel from one end to the other. But to make things more fun, and a bit more challenging, users only had 30 seconds to complete the puzzle.
One thing that stands out about this type of highly interactive ad is that it doesn’t even really explain anything about the car itself.
Instead, it draws the user in and keeps them engaged, making it more likely that they’ll click through and learn more about the Golf once the puzzle game has been completed
H&M
Wes Anderson is a famous film director and writer, known for his use of quirky humor, memorable characters and place settings. And this is exactly what the clothing brand H&M was thinking about when they hired Anderson to create a short video ad for an upcoming launch around Christmas time of that year.
On top of using Anderson’s trademark style, the video ad also featured the popular actor Adrian Brody and showed a variety of people traveling on a train to visit their families for the holidays.
Like Volkswagon, one thing that sets this ad apart is that it doesn’t focus very much on the product or brand itself.
And instead, the ad is more reminiscent of a story, which, along with its unique, Wes Anderson-esque styling, makes the video elicit an emotional response, and in turn, makes it more memorable to anyone who watches it.
About a year ago, TikTok introduced Pro Accounts: a new type of account that may be especially helpful for businesses looking to grow their audience on TikTok. As of right now, the only difference between a TikTok Pro account and a regular TikTok account is that a Pro account grants you access to analytics.
Analytics give you key insights to your account’s performance on TikTok. You’ll be able to keep track of your follower growth and profile and video views, and learn who your audience is and how they’re finding you. Armed with this information, you can figure out what strategies are working well and which aren’t, so you can better hone your TikTok strategy and reach a wider audience.
How do you switch to a TikTok Pro account?
You’ll need to have an existing profile on TikTok before you switch to pro. So if you don’t have a TikTok account yet, now’s the time to create one.
Here’s how to switch to Pro:
Enter your profile and tap the three-dot icon on the upper right corner of the screen.
Tap “Manage my account.”
Tap “Switch to Pro Account” on the bottom of the menu.
You’ll be prompted to choose the category of your business. If you’re not sure which to choose, you can always just pick “Public figure” or “Other.” Then click Next.
Accessing TikTok analytics
Once you’ve switched your account to Pro, you can access your analytics by tapping the three-dot icon on the top right corner and tapping “Analytics” in the menu.
TikTok’s analytics page is quite similar to Instagram Insights. (You can learn more about Instagram Insights in our post, What Exactly Do Your Instagram Insights Mean?) The page contains three sections: Overview, Content, and Followers.
Overview
On the Overview page, you’ll see 3 graphs: Video Views, Followers, and Profile Views.
Video Views shows you how many times your videos have been watched by other TikTok users over the past 7 or 28 days. (You can toggle between those time periods by tapping “7 days” or “28 days” on the top right of the graph.) If you post fairly consistently, you may be able to detect patterns on this graph that can tell you which day of the week your audience is most active, and that can inform your decisions about when exactly to post new content.
Followers shows you how many followers you have and how your audience has grown over the past 7 or 28 days. This gives you a general idea of how your following is expanding, and it lines up nicely with the other graphs so you can pay attention to any correlations.
Profile Views shows you how many TikTok users have viewed your profile over the past 7 or 28 days. You may notice that some content leads more people to your profile, and you can compare these numbers to your follower growth to see how many people who visit your profile choose to follow you.
Content
The content section shows you how each of your videos is performing.
At the top you’ll see the posts you’ve added in the past 7 days, and on the bottom right corner of the thumbnail, you’ll see how many views the video has gotten. Below, you’ll see your posts listed according to how many views they received.
You can tap the thumbnail of an individual post to see more specific information about that post: total play time, total views, average watch time, how viewers reached your post, and where those viewers live.
Pay special attention to the average watch time and compare it to the length of the video: are people watching it all the way through, or scrolling past after a few seconds? If the latter, that means your video may not be drawing them in enough. This is a sign that you should work on making those first few seconds really engaging.
Followers
This section teaches you about your audience.
You’ll see graphs that break your followers down by gender and by location. That’s not a ton of information to go on, but it can still be useful in helping you understand what kind of person is most interested in the content you’re posting on TikTok.
Knowing who your followers are can help you compare them to your ideal customer profile, giving you an idea of whether you’re reaching the people you want to reach. Furthermore, it can help you better tailor the content you upload to TikTok to the audience you have there.
Should I switch to a TikTok Pro Account?
If you’re a small business owner, the answer is absolutely yes! Unlike on some other platforms like Instagram or Facebook — which make it harder for businesses to reach audiences organically — there are no downsides to switching to a pro account on TikTok, at least as of July 2020. The only difference is gaining access to analytics, and that can be extremely valuable in helping you analyze your account’s performance and figure out how to improve it.
For more insights on how to use TikTok effectively for your business, check out our guide here.
Action Items:
If you have a TikTok account, go ahead and upgrade to Pro.
Check out your analytics page and note how your posts and profile have been performing over the past week and month.
Write down any insights and conclusions, and think about what you can learn from them that might help you improve your performance down the line.
Do you have a dental practice which could use a jolt of video marketing? Most dental practices use the same methods: local advertising and old school brochures and partnerships.
Have you considered video marketing for your dental practice? Video marketing can be immensely beneficial for pretty much every single business out there, especially dentists, who although use video with patients, have yet to fully embrace dental videos for marketing and promotion.
What are the perks? What are some successful examples? If you are open to using our awesome video maker for your dental business, then peruse our awesome library of 500+ video ad templates, then make sure to read this complete dental video marketing guide for 2021 where we answer all of your questions:
Why Your Dental Practice Will Benefit From A Video Marketing Strategy:
Traditional dentists and dental practices and clinics are pursuing marketing in a traditional manner. Video marketing however, will allow dentists to deliver information to their consumers in a lightning fast, fun, and easily digestible manner. Simultaneously, video is going to allow you to present yourself in a more personal way. And we all know that personal care and a personal touch is crucial for any dentist/patient relationship.
Videos will let you speak directly to the dental patient. You can even give a virtual tour and show them around your clinic and introduce them to your employees. This will make you feel like a member of the family and it will encourage more people to trust you. Finally, dental video marketing enables you to reach more people in a shorter period of time.
What Makes A Good Dental Marketing Video?
According to Invisia, since 2018, mobile video consumption rises by about 100% each and every year.
When it comes to creating promotional videos for your dental practice, there are virtually no limits to the types of videos you can create, especially with the right kind of promo video maker. Which, unfortunately, tends to make it a bit more challenging to find good ideas for your video content.
So what exactly makes a good dental marketing video? And, how can you ensure that your videos are going to resonate well with your audience?
Below, we’ll review the 3 most important elements that should always be included in your dental marketing videos. And then, we’ll take a look at a few prime examples of good quality dental practice videos.
Value
At the end of the day, you’re not creating videos simply for the sake of creating videos. You’re creating video content in order to promote and market your dental practice.
Therefore, if you want your video content to be well-received by your audience, you need to ensure that each and every video you create is offering some type of value to your potential patients, whether that be information value or promotional value like price savings or discounts.
By providing value to your viewers, not only will potential customers learn to trust your practice, but it will also help establish you as a thought leader in the dental industry where people can turn for important information.
Personality
Whenever it comes to creating videos, one of the most important elements that all successful videos have is the element of personality.
So if you want your video to resonate well with your audience, you need to make sure that they use your practice’s personality, including a personal, approachable, yet friendly tone of voice, as well as intimations of your values, goals, and mission as a dental practice.
By adding an element of personality to your videos, you’ll be making your practice seem more human, in turn, making it more approachable for those who are just learning about you for the first time.
Call-To-Action
Every video that you create needs to have a purpose, but it also needs to clearly explain to your viewers what you want them to do after the video is over.
So, for instance, if you’re creating video content to promote your practice’s new teeth whitening service, you might want to include a CTA, inviting viewers to contact your office to request a free consultation about having their teeth whitened.
Essentially, no matter what type of video you decide to create, always make sure to include a clear CTA at the end, which simply lets the viewer know what they should do next.
5 Examples Of Successful Dental Marketing Videos
Over the years, a handful of dental clinics have managed to gain immense popularity by using videos. Some of the videos have been more effective than others. Still, even the lowest quality videos provide consumers with more information and they also help the clinic reach more people.
One of the most effective videos of recent years is from Novodent. In the company’s dental promo video, which is nearly three minutes long, consumers are given a walk through of the facility. It shows off the world-class equipment and the cleanliness of everything.
Finally, there is the Flossophy Dental Clinic. This is another high-quality dental marketing video that speaks volumes to the consumer. All of these are perfect examples of effective dental marketing videos.
Although this video wasn’t created by an actual dental practice, Carrington College’s dental program created this awesome explainer video titled How To Brush Your Teeth.
What’s great about this video is that it clearly provides information on how to properly care for your teeth. In other words, the video is offering valuable information by teaching viewers something that they may not currently know.
Creating this type of informational or educational content is a great way to help establish trust between your practice and its potential patients.
Although this next video might not actually explain anything about the dental practice itself, the services offered, or who works there, the video is nonetheless captivating and entertaining to watch.
This is because of the video using upbeat music while displaying the various rooms and offices at Dr. Micheals’ dental clinic location.
Even the shots and angles used of the dental practice are taken in high-resolution, making the dental clinic appear cleaner, crisper, and more professional, which is something that any dental potential patient is able to admire.
This next dental video by Henry Schein Dental is yet another sterling example of how a dental practice can create valuable, high-quality content that is sure to resonate well with any potential dental patient, as well as other dental practices.
In this lengthy dental marketing video, Henry Schein Dental makes the most of a dire situation by discussing the ways that the recent COVID-19 pandemic has affected the practice, and in turn, their patients as well.
This is a perfect example that explains how a dental marketing video doesn’t necessarily need to be about dentistry or oral health.
And instead, by focusing on relevant, newsworthy topics, dental practices can easily create high-quality video content that’s almost guaranteed to perform well once published online.
How To Create a Professional Dental Marketing Video
It doesn’t take a professional video designer to create an awesome dental marketing video. In fact, there are numerous ways to create a video while putting in limited effort.
For starters, you can think about showing off your clinic. Use the video as a way to give the consumer a virtual tour of the facility. This will get them comfortable with you and your clinic in advance. And of course, that will encourage them to visit your clinic in the future. You can also use a video to speak directly to the customer. Tell them about your clinic and the services that you offer.
Finally, you may be able to create a video showing off your skills. Record yourself performing a dental procedure on a patient. Just make sure that you get their permission in advance. Either of these methods will prove to be very effective for creating a great video for your marketing efforts.
As for distribution, you can use these videos internally, or publish on your social media pages such as Facebook, Instagram, and YouTube in order to build up a local and global following.
Tools For Creating A Dental Marketing Video
At the end of the day, you cannot create a video without some basic tools. Obviously, you’re going to need a camera and such. While you’re at it, you will need to use some type of software to edit and manipulate your video.
There are plenty of great programs out there, including our very own Boosted video maker app, perfect for creating dental promo videos on every social media platform, including: Facebook, Instagram, TikTok, LinkedIn, & YouTube.
How Video Marketing Benefits The Dental Industry in 2020
The dental industry needs to improve and become more tech oriented. This is why they need to embrace dental video marketing. These techniques help the industry as a whole. They give dentists the ability to better interact with their clients. They also make it possible to gain more trust from the customers.
This combination is not only going to help the dentist in question but it is also going to help the entire industry. It will really bring the dental industry into the digital age and allow them to reap the major benefits of embracing and using video technology to reach their customer base.
Lawyer Video Marketing: The Ultimate Guide for 2021
Law firm video marketing is a crucial aspect of any successful law firm marketing strategy in 2020. A staggering 87% of marketing professionals use video as a marketing tool. Now more than ever before, individuals are likely to select a law practice based on the quality and messaging of their digital video presence. Lawyer video marketing is more relevant than it has ever been.
If you are an attorney or legal marketer looking to attract more leads and convert more clients, the time is now to level up your firm’s video marketing strategy with a great promo video maker. With this lawyer video marketing guide for 2020, you will learn:
The benefits of video marketing for lawyers
The basics of incorporating video into your law firm’s online marketing strategy
How to strategically use video for your legal practice
Why Should You Use Video Marketing for Your Legal Practice?
Video marketing dominates because it gets results. In 2020, 1 billion hours of YouTube video content are watched on a daily basis. While traditional marketing approaches such as print, direct mail or word of mouth referrals might still be working for your law firm to some extent — your business is automatically being put at a competitive disadvantage if it isn’t growing digitally.
Don’t let the other firms in your area get ahead because they’re investing time and resources in building their brand via video. Video will give your firm an identity (and if created effectively, a personality) and will help build trust with both potential and current clients. Video is almost guaranteed to boost your online engagement, give you a great ROI and increase your law firm’s overall visibility.
Consider this: it’s likely that not too many people are reading your website’s mission statement on a daily basis — but if that information and messaging is translated into an engaging video, instantly, many more individuals will be interested in knowing what your firm is all about.
What Makes A Good Law Firm Video
Just like any other type of filmmaking or video advertising, the single most important element that makes successful law firm video is its relevance.
Therefore, when creating effective videos for law firms, marketers need to think outside the box, coming up with creative video ideas, while also keeping their content relevant to the topic of law and justice.
While there are literally millions of different types of videos you can create for your firm, no matter what you do, you’ll need to ensure that your videos contain a few crucial elements.
So with that in mind, let’s take a quick look at these essential elements for creating highly-effective, engaging law firm videos.
Good Law Firm Videos Provide Value
No matter what your goal is in creating a video for your law firm, it’s important that your videos are focused on your audience so that they provide as much value and information as possible.
Therefore, it can often be extremely beneficial to develop content that focuses on answering very specific questions that your potential clients might have. For instance, in the early stages of their journey, far before hiring a lawyer, many people will perform their own online research, seeking information surrounding a particular legal matter.
This, combined with the fact that people are far more likely to watch a video than they are to read a blog post, means that if your firm is able to provide this type of educational content, I can guarantee that your videos will resonate well and be successful.
Good Law Firm Videos Get To The Point
According to Microsoft, modern consumers only have an attention span of about 8 seconds.
Therefore, when you’re creating videos, you need to make the most out of your video and remain clear and concise about your point.
So, for instance, if the goal of your video is to introduce your law firm to new customers, then it needs to exactly that as soon as possible in the video. On the other hand, if the video is being created to raise awareness of domestic abuse, then it needs to speak only about that subject and not digress away from it.
Good Law Firm Videos Elicit Emotion
In any type of marketing and advertising, the most successful campaign play on basic human emotion like love, happiness, and success.
By evoking these emotions in your viewers, your videos will automatically become more poignant and more memorable to the people who see them.
Lawyer Video Marketing Statistics in 2021
Video content creation has proven to be a very effective marketing strategy across all industries. In 2021, research proves that:
89% of video marketers say video gives them a good ROI.
95% of video marketers plan to increase or maintain video spend in 2020.
92% of marketers who use video say that it’s an important part of their marketing strategy. This percentage has grown significantly over the past 5 years – in 2015 the amount stood at 78%.
Marketers who depend on video have the potential to grow their revenue nearly 50% faster than those who do not.
96% of people state that they have watched an explanation video, and 84% of people say that they have been convinced to buy a product or service by watching a brand’s video (source).
Here are some unique lawyer video marketing statistics (source):
Over 33% of clients start looking for a lawyer online.
Approx. 96% of people seeking legal advice begin their search online.
Law firms that utilize video in their marketing strategy almost always see a jump in traffic to their site.
The proof is in the numbers: 2020 is the year for law firms to up their video marketing strategy so that they could expand both brand awareness and clientele. More than ever before, potential clients are seeking legal advice, as well as a potential lawyer, online. The time is now to ensure that your legal firm’s content is showing up at the top of their searches!
3 Tips For Creating Standout Marketing Videos for Your Law Firm
Creating impressive video content is no longer an art reserved only for video marketing professionals. Here are 3 practical tips for creating your legal firm’s marketing video content (regardless of what your experience level is!):
Try out a video maker app – You may not have the endless resources of a major law firm to outsource advertisers and video editors for a shoot – but that shouldn’t stop you from producing high-quality video content for your practice. Our video maker app that enables you to create professionally-designed videos in a matter of minutes. You can use your own footage or choose from stock footage, and then add text, along with other elements, to customize. It’s free to download and use (you can upgrade to access the entire library of video templates). Here is a sample legal promo video that you can create with Boosted:
2. Create videos that can be adapted across various social media platforms – Make the most out of your video content by producing a video that can work across multiple social media platforms. While YouTube might be the first place you think of to build your law firm’s digital presence, why not also share your video to Instagram, Facebook and Twitter? Keep in mind that each social media platform has its own video hosting rules and best practices. Use the following articles as guides for creating the best-possible video content across platforms:
3. Make sure to add captions – No matter what social platform you’re creating legal video content for, make sure to add captions. Many viewers prefer to watch social videos without sound – they might be in a setting where listening with sound isn’t appropriate and they don’t want to bother getting out their headphones. To this end, 85% of video on Facebook is watched with the sound off! Captions make it possible for your audience to watch your video, no matter what setting they’re in.
Some additional tips include: create a video script as you plan out your video content, and always make sure that your video footage is as high-quality as possible (which is achievable on most updated smartphone models!). For more inspiration and tips for creating your own legal marketing videos, check out these 12 Video Content Marketing Tips.
Once you develop your video marketing strategy, it’s a good practice to ensure that your overall digital presence is updated as well — including maintaining a quality website, and updating your social media channels regularly.
5 Types of Videos Your Law Firm Can Create
By now you’re (hopefully) convinced that video marketing is invaluable for your law firm…but what type of video content should you be creating? According to Wyzowl, the most commonly-created types of video are as follows:
Explainer videos – 72%
Presentation videos – 49%
Testimonial videos – 48%
Sales videos – 42%
Video ads – 42%
4 types of content that work especially well for law firms include:
Firm introduction – Create a video showcasing your firm from the ground up: introduce the attorneys and other various employees, share your company’s background, mission statement etc.
Attorney profiles – This is especially important for firms with multiple attorneys. Create videos introducing each attorney individually. The content should be a good balance between professional (why they got started in law, what types of cases they work on) and personal (where they’re from, as well as one or two personal, relevant anecdotes).
Client video testimonials – Client testimonials build trust and create an emotional connection with the viewer. Reach out to past clients, requesting that they share their stories on video on behalf of your firm (the more compelling the story, the better). They should share a bit of their background, details of their legal journey and how your firm changed their lives for the better and fought on their behalf.
Frequently asked questions – Create a video addressing FAQs that your firm receives often (pro tip: this is a great section to have on your firm’s website as well).
5 Exemplary Legal Practice Marketing Videos
You’ve probably seen years’ worth of terrible, low-quality ads for lawyers on local cable or late-night TV, but with the rise of digital content, the quality of videos produced by law firms has improved immensely.
Get inspired to create your own content with these 3 examples of stellar legal marketing videos:
1. Jebaily Law Firm Brand Video: This South Carolina based law-firm created a standout firm introduction/promo video through storytelling – having its founders share why they got started in law and expressing what motivates them to practice law on a daily basis.
2. The Gibson Firm: The Gibson Firm’s video has strong production quality and impactful messaging throughout – but most importantly, it includes a powerful client testimonial (via video interview of the client) which, as mentioned above, increases the viewer’s trust in the firm, simply by watching.
3. Herrman and Herrman: Another impressive legal promo video that incorporates emotional storytelling as well as a client testimonial – all in 2:27.
4. Proskauer Law – Summer Associates Video
Although law firms are generally going to be creating content to attract potential clients, Proskauer did something different by creating a video to be used as a recruiting tool.
Essentially, the video was designed to explain “what it’s like to be a summer associate at Proskauer”. Therefore, the video focuses on explaining the firm’s values at how it matches the same values as many young, up-and-coming lawyers.
In addition to this, the video focuses on values, which elicit a human emotional element, again, helping make the video more memorable for viewers.
5. Porter Wright – Pelotonia 2017
Instead of creating a video that has anything to do with law and justice, Porter Wright created this awesomely successful video by taking a much different approach.
In fact, the video focuses on showing the firm’s lawyers as they compete in a bike race known as Pelotonia 2017, which raises millions of dollars for cancer research every single year.
The video elicits a positive emotional response by showing the firm’s lawyers perform very human activities, such as performing in a bike race. By doing so, the video makes the firm’s lawyers seem more human and more approachable.
With so much competition out there, make your law practice stand out in a crowded legal market with video. Follow this guide to ensure that your law firm gets the exposure, trust and clients that it deserves.
Real estate video marketing is hotter than ever, and the industry isn’t showing any signs of slowing down in 2020. If you’re a seller or real estate agent and/or marketer looking to boost your real estate business and build a stronger connection with your potential buyers – the time is now to develop a real estate video marketing strategy for your brand.
With this real estate video marketing guide for 2020 – you’re going to learn:
For starters, video marketing will give your real estate business the opportunity to make your operation seem more personable. With video, you can tell your business’s story directly to your consumer: what made you originally want to pursue real estate, how your business got started, what your favorite part of the industry is etc. Real estate involves trust and intuition – a personal video will help you seem more likeable, which can increase the amount of trust your customer has in you.
Here’s a great video example from real estate investor Kris Krohn about how he got started out in real estate:
Read up on the concept of digital storytelling here for further insights.
Position Yourself as a Real Estate Expert
You’ve worked hard to get to where you are in the industry – share your real estate expertise in a video! This works great as a listicle video (i.e. “My Top 5 Tips & Tricks for Buying Your First Home.”) Here’s some inspiration from real estate agent Loida Velasquez:
Show Your Properties, with Promo Videos
Real estate video marketing makes it possible for you to show off your properties to potential clients. You can use the videos to give potential buyers a tour of your properties, as well as discuss relevant details about it (price, location etc). The remote aspect of being able to show off homes and properties is a game changer for brokers and clients who don’t live in the same area.
Real Estate Video Marketing Statistics in 2020
When it comes down to it, video marketing has proven to be immensely successful across all industries. In 2020, research shows that:
Video marketers get 66% more qualified leads per year, and a 54% increase in brand awareness.
At the same time, marketers who rely on video will be able to grow their revenue nearly 50% faster than those who do not.
Videos excel on social media, since they are more engaging and more easily shareable than images alone. Video content can help generate 1200% more social shares than images and text combined.
Here are some unique real estate video marketing statistics (source):
50% of buyers find their new home online.
Almost 51% of shoppers use YouTube as their number one destination for research.
84% of new homebuyers say the information they found online was crucial for their research.
The numbers don’t lie: it is 100% crucial for real estate businesses to improve their video marketing in this day and age. Potential buyers are spending more and more time on digital and their phones are likely to be their first destination when researching a potential home. Create videos to ensure that your content shows up (and hopefully catches their eye!) as they scroll.
Real Estate Video Marketing Services
If you’re a real estate professional who’s just getting started out with video content creation and doesn’t have a lot of experience with video editing tools – don’t worry! Here are two routes that you can take for improving your video marketing:
Outsourcing – If it’s within your budget, there are plenty of video marketing services out there that will take care of every aspect of the video content creation process for you. Before choosing a company to handle your video marketing, be sure to do your research. Focus on finding out whether the company is reputable and worth your time and money.
Use a Video Marketing Tool – If your plan is to create videos in-house, check out Boosted – a video maker app that enables you to create professionally-designed videos, in minutes. You can use your own footage or select stock footage, and then add text and other elements to customize. It’s free to download and use (you can upgrade to access all video templates), which is always a plus for any bootstrapped real estate agent trying to grow his or her business.
3 Tips For Creating Awesome Real Estate Marketing Videos
1. Create promotional videos. Boosted makes the otherwise daunting experience of creating a promo video simple and fast.
There’s a dedicated category within the app for real estate video templates:
Here are some examples of real estate marketing videos that you can create with Boosted’s real estate video maker app:
2. Create a video script – Every good piece of content starts with a plan. A video script will give your real estate marketing video framework and direction. Here are 8 steps to writing an effective video script, according to HubSpot:
Start with a brief.
Use your brief to write an outline.
Introduce yourself and/or the topic at the beginning of your script.
Start writing your script, section by section.
Support any B-roll with the proper callouts in your main narrative.
Be as concise as you can.
Use this video script template (see HubSpot article).
Do a verbal run-through off-camera.
3. Make sure your video is high-quality. Nowadays, you don’t need professional, expensive video equipment to create HQ video content – smartphones make shooting impressive video content accessible to everyone. Be conscious of which way you hold your phone when shooting (horizontal vs. vertical). Knowing which social media platform the content is for will help inform this decision (i.e. you would film a video vertically for Instagram Stories).
Check out Expert Tips for Optimizing Your Videos for Social Media for insights on how to optimize your videos for the unique characteristics and features of social media – both in general, as well as for each platform in particular.
Best Real Estate Marketing Video Examples:
Get inspired to create stellar real estate marketing videos by watching successful videos that have already received a lot of views, engagement and subsequently, real estate leads. Here are some videos that will get your creative juices flowing:
How to Shoot Drone Commercial Real Estate, Property Videos | BTS – Discover a way to show off your properties from (literally) a whole new perspective using drones. Watch for tips on how to record real estate videos using a drone, as well as insights into different angles and shots you can record from. Incorporating aerial footage into your real estate marketing video is a surefire way to make your video stand out.
Realtor Commercial Video | Real Estate Agent Profile Commercial | Chicago – This video provides an in-depth look into an individual real estate agent’s services. It tells the realtor’s story in a personal and engaging fashion, and includes a customer testimonial as well which adds a level of trustworthiness to the video.
Using Video For Real Estate Listings As A Strategy
Creating a strong real estate marketing video strategy will give your real estate business a leg up in an already-crowded market. Even with amazing videos though – you need to ensure that other components of your business are updated digitally: namely, your real estate listings.
Consider this: One of your videos catches a potential buyer’s eye and they are inspired to learn more about your properties. They scroll for a bit, looking for your listings – and cannot find them. Because the relevant links and information about your business were hard to find, you just lost yourself a potential client and subsequently, a potential sale.
Some tips to ensure that a situation like this one does not take place:
Make sure your listings are easy to find on your website.
Link to your listings in all the proper places on your social media pages – both in the bio/description, as well as within the captions of the content itself.
Update your real estate listings continually on all of the proper online real estate listing sites. Here are the top 5 real estate sites that every real estate agent should keep in mind:
