While the SMB promo videos of yesteryear may not have been outstanding, new technologies make it easier and more affordable than ever for small businesses to create stunning, inventive videos for social media, whether it’s Facebook, Instagram, or YouTube.

Though not all of these small business videos achieved millions of views, we think they are original, professional, and serve as great examples for any SMB looking to just into video marketing. If you are looking to create your own awesome SMB video, check out our corporate video maker to create an SMB video in under 3 minutes!

Below are our picks for 9 great promotional videos for small business:

1. Effortless Showcasing: Mollydooker Wines

In the world of wines, Australia’s family-owned Mollydooker Wines is known for their quirky design and flavorful vintages. Their “Visit Our Cellar Door” video is clearly shot by an amateur, and the editing isn’t 100% either.

However, all of this adds to the video’s charm, which shows people of all ages roaming the grounds and enjoying MollyDooker wine and produce. In a sense, the video’s lack of polish actually adds to the small business’ authenticity and community-friendly reputation.

2. Clear, concise, fun: ThinkGeek

ThinkGeek is an ecommerce store that sells sci-fi, fantasy and tech-related apparel and merchandise.

Their “Welcome to ThinkGeek” promo shot blends a friendly voiceover with shots of people having fun with the site’s products.

In just 42 seconds and no overcomplicated camera-work, the company does a great job of highlighting their specialized wares and inviting viewers to join their geek community.

3. Making the News their Own: The Cow and the Curd

Nothing says small business like local food trucks, and one Philedalphia food truck really nailed their promotional video.

At just 1:35 seconds long, the video is mostly a collage of local news crews interviewing the owner and sampling the truck’s deep-fried cheese curds, interspersed with locals queuing for and praising the food.

In a video that could easily have been made with simple editing tools and a smartphone, The Cow and the Curd quickly establishes who they are, how good they are, and provides a compelling sensory prompt to check out them out.

4. What Are The Features and Differences Between Bosch Dishwashers? Yale Appliance

Yale Appliance is a small business who kept their video marketing plan quite simple, but effective.

They produced a number of very basic and easy to digest explainer videos, which reviewed the pros and cons of many appliances which they sell.

Their videos are relatively easy for any other small business owner to edit and produce and hopefully increase their online visibility.

And if you’re inspired by what you’ve seen here, then you too can get started with professional video creation: Boosted is an easy to use video maker app which can help you produce stunning, professional videos for your small biz.

5. IZIL – Inspiration

Drawing on its heritage and authenticity, leading UAE beauty brand ‘IZIL’ has an interesting story to tell. It’s Moroccan born founder (Mouna Abbassay) features in the promotional video, showing a fusion of Moroccan meets Middle-Eastern influence.

Distilling the process down to their daily rituals, this simple video shows the providence of its key ingredients; rose water, oils and natural botanicas.

Using slowed down footage and lingering shots, gives the appearance of a larger budget than you might expect. Together it creates a soothing, elegant promotional film, that’s as absorbing as its beauty range!

As a nice touch, there’s a call to action at the end of the film, inviting you to follow them on social media.

6. My HR Tool Kit: HR Software for SMEs

With the rise in Saas products, gaining cut-through in a competitive market is a challenge. This is where a promotional video can help you stand out and convey your brand message.

Even on a limited budget, there’s lots of ways to get creative, as HRtoolkit demonstrates. If you can’t afford film crews, locations and actors, then an animation is a viable and affordable option.

Using a free soundtrack and simple graphics, the 2 minute 30 second video is loaded with ‘reasons to’ use their service.

It covers all the essentials when it comes go good marketing too, including:

• Outlining the problem and how they solve it
• Explaining what the product does
• Highlighting its five key features
• How to get in touch (call to action)

The video may be simple, but it’s on point when it comes to ticking the right boxes.

7. Ten Membership – Travel with Ten

When you’re a personal concierge company with a host of services on offer, how do you share this with members in an aspirational way? Through the medium of video of course.

Nothing brings travel to life better than lingering shots of far-flung beaches, private jets and luxury villas hanging off clifftops. Tick, tick, tick – each of these appear in Ten’s travel video.

Footage of desirable destinations flash up for a few seconds, overlaid with buzzwords like ‘embrace’, ‘enrich’ or ‘escape’. This purposely gives the impression of quick living for the jet-set elite.

It’s likely that footage is bought from a library, with title graphics and an upbeat soundtrack to bring it all together. It’s a neat idea, for a premium finish.

8. Wonderbly – Kingdom of You

Tapping in to the customized gift market, Wonderbly is a start-up that creates personalized books for children.

Their promotional launch video, perfectly brings this to life, using great illustrations and interesting text, to create a story of its own.

It shows endless options for creating your own magical tale, accompanied by a playful soundtrack.

Even though the video lasts less than a minute, it gets its message across clearly in  fun way. If you take anything from this, let it be the simplicity of a clear and unclutterd message.

9. The Botanist – Wild. Foraged. Distilled.

The distillation process is a labour of love – at least that’s what the folk at The Botanist Gin want you to believe.

Their slow pace video shows whimsical shots of the team foraging and sourcing fresh ingredients. Perhaps it lingers a bit longer than attention spans do, but then maybe that’s the point?!

Filming is a little amateur, but can easily be passed off as ‘raw’, in keeping with the spirit of the film. There’s no voice over or fancy graphics either. It goes to show that even on a shoestring budget, and with a very vague storyline, you can still create something watchable.