If you’re a small business looking to expand your digital presence, TikTok is a dynamic, rising platform to consider. With a presence in over 154 countries, and millions of being videos posted every day, now is the time to look into TikTok marketing for your brand.
You can use our our TikTok for Business guide to better understand the platform and determine if it aligns with your target audience. Once you make the decision for your brand, you will then need to focus on creating standout, relevant content, while still remaining true to your brand. Adding music and effects to your TikTok videos is a great way to achieve this – here’s everything you need to know:
Creating TikTok content for your brand
Engaging and relevant video content can add a ton of value to your business. It attracts users to your brand and helps to create brand loyalty. It’s also a great way to drive awareness, which will ultimately leads to an increase in sales.
Before getting started on TikTok, there are a few things you should consider:
Firstly – what does your brand represent? What is your tone of voice, brand identity and visual representation? Whether it’s fun, serious, helpful, or informative – TikTok has space for it all. Identifying your brand voice early on will help you curate relevant content to match your audience.
Another way to make your TikTok content stand out is to ensure that it’s well formatted (learn more in our video format guide here).
Thankfully, you don’t need much technical prowess to get started, since TikTok has a number of built-in functions to enhance your video content.
How to add music and effects to your TikTok content
Once you’ve downloaded the app and signed up for an account, it’s time to get started on your first video and learn how to add text to it:
- Once you’ve signed up for a TikTok account, go to the ‘+’ button to create your own video.
- On the top right side you’ll see a couple of tools, including the option to flip or speed up your video. Underneath this is a ‘beauty’ button, so you can always look like the best version of yourself if you’re self-filming.
- Beneath this are a couple of handy features. Choose from different shades, some designed for people, others food and some for different vibes. This will help create a visual identity consistent with your brand or message. For instance, choose Vibe V6 for a pink summer feel, or opt for Landscape B4, for vintage throwback feels.
- To the left of your screen there’s a smiley face ‘effects’ emoji in the corner – give it a click.
- You’ll see that there are different effects you can add to your video, from smiley faces to interactive ideas and workout themes. Choose the theme you like and it will automatically be added to your video for filming.
- Once you’ve chosen any specific filters you’re ready to roll. Simply press the red button and let the fun begin!
- The maximum length of a TikTok video is 60 seconds, so there’s a lot to cram in.
- Once your clips are recorded, you can add more filters, change voice effects or adjust clips by choosing any of the options in the far right corner.
- Meanwhile, on the bar below you’re able to add the final touches, including the all-important soundtrack to your video.
It can take some fine-tuning, and lots of practice, but once you get into the groove of TikTok video creation, the content will flow!
Content inspiration from big brands
It always helps to see what other brands are doing, so we’ve rounded up some of our favorite businesses to show you the potential of TikTok for your own company:
The World Health Organisation (WHO)
The WHO is probably the last brand you’d expect to see on a light-hearted platform like TikTok, yet it shows how far-reaching this platform is. Their videos generally incorporate copy and title graphics – including this recent video from the #safehands hashtag challenge:
The footwear company Crocs have seen great success on TikTok. This includes using different filters, texts and music on their videos, bringing customers closer to the business.
Beauty brand Sephora is showing the world how to digitize beauty in the 21st century. This includes using fun different themes, such as the multiplied people effect, and other types of filters to enhance their videos. The result is a fun selection of short films, which cleverly share a message about the Sephora brand.
Check out our additional TikTok guides to help you as you build your channel:
