Build a thriving business with the best health hashtags
You help others achieve their health goals, but when was the last time you reflected on the health of your own business? Sometimes, entrepreneurs are so busy managing day-to-day operations that they put big-picture growth on the back burner.
It might be that such tasks seem too daunting or overwhelming. But there are small things you can do to help gain visibility for your business, including strengthening your Instagram presence.
The platform isn’t just a photo sharing site these days. Now, it also possesses significant marketing potential for your small health business. In fact, a recent study found that 90% of people patronize businesses they follow on social media.
So what can you do to wring the most out of that little camera icon on your phone? Find and use the best health hashtags for your business.
Top health hashtags on Instagram
With any new endeavor, it’s best to start simple. Here are a few top health hashtags to use as you begin your search.
#health
#healthylifestyle
#healthyfood
#healthyliving
#workout
#healthcoach
#naturalmedicine
#physicaltherapy
#healthyrecipes
#vegetarian
#vegan
There are lots of different options here, and a vegan food truck owner will likely use different hashtags than a massage therapist. So choose the ones that are applicable to you, and then use those to search for more. Instagram allows up to 30 hashtags per post but you don’t have to use that many. Many sources say 10-15 is a good number, though one study found that 11 is optimal.
How to find powerful health hashtags
Once you have a few hashtags to get you started, it’s easy to find more. You’ll want to look for less competitive hashtags as well, because the larger the hashtag pool, the less likely you are to get noticed. Instagram actually helps you do this.
For example, #health has 130 million posts. But when you type it into the search box, you’ll notice that Instagram immediately offers you suggestions that include the number of photos that are already associated with each one. It’s worth browsing these suggestions.
From #health, we get #healthydinner (2 million posts), #healthtips (1.3 million posts), #healthyfoodie (840,000 posts) and #healthyeatinghabits (420,000 posts).
These are still pretty competitive. But you can easily find less saturated tags by getting more specific.
Get into the details
Your specialty and location can come into play here. If you run a health food store or sell organic produce, use #naturalfood (1 million posts), #naturalfoodstore (8,600 posts) or #organicproducedelivery (2,600 posts). If you’re an alternative health professional in New York, you might try #acupuncturenyc (4,400 posts) or #footreflexology (46,000 posts).
It doesn’t take long, but the time you invest into a search for the best health hashtags will be well spent. Instagram as a marketplace isn’t going anywhere, so you may as well start now to increase your visibility. You’ll be rewarded with more engagement, new followers and conversions. There’s never been a better time to start growing your business with Instagram hashtags.
