Use the top sports hashtags to drive growth for your small business

As an entrepreneur, you don’t have unlimited resources to put towards advertising for your small sports business. And the options for marketing yourself can seem a little overwhelming sometimes. You’re on Instagram, but you’re not sure how much it’s helping you.

Instagram has enormous marketing potential for small businesses. The platform claims more than a billion monthly users, and a recent study found that 90% of people patronize businesses they follow on social media

It’s clear this marketplace isn’t going away, so you need to learn how to get the most out of it. One powerful yet super-easy way to do this is by utilizing the best Instagram hashtag strategy for your sports biz.

The best sports hashtags to use on Instagram

To get you started, here’s a list of some popular sports hashtags.


If some of these are applicable to you, great. You’re probably going to want a few more, though. Instagram allows up to 30 hashtags per posting. There isn’t a consensus on the optimal number of hashtags to put on your post, though one study found that 11 is the optimal number

In any case, you still need to find a few more hashtags, and this is a relatively painless and quick task once you know what you’re doing. 

How to find great sports hashtags

The larger the post pool for a hashtag, the more competitive it is, and the less likely you are to get noticed. So for example, you probably don’t want to bet on #sports (41 million posts) as your only hashtag. But when you type #sports into Instagram, you’ll notice that Instagram immediately offers you suggestions that start with #sports. It also tells you how many photos are already associated with that hashtag.

So from #sports, we get #sportscards (600,000 posts), #sportsbra (1 million posts), #sportsnews (690,000 posts) and #sportsnation (290,000 posts).

Though these are not as competitive as #sports, they’re still pretty competitive. So you might choose a few of those, but you’re also going to want some less competitive options.

Narrow down your niche

One great way to narrow down your options is to add your location. So, instead of just using #bikeshop (750,000 posts), you can try #bikeshophawaii, with 1,900 posts. Instead of #taekwondo (5.5 million posts), use #taekwondobrasil (52,000 posts). You get the idea.

You can also narrow by specialty. While #soccer has 41.9 million posts, #soccerforkids has 7,500.

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Spend some time poking around to find the best sports hashtags that will draw visitors to your profile. It’s well worth the effort, as one-third of American adults now have an Instagram account. You have to be on Instagram to promote your sports business, so put your best foot forward with the hashtags that will help you connect with customers and increase your conversions.

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