Instagram Polls: The Complete Guide for Small Businesses

What is an Instagram Poll? 

An Instagram poll is a poll that you can post to your Instagram Story to allow your followers to vote on various topics. For example, a poll could be created to ask followers which product they like better, A or B. The great thing about Instagram polls is that they are completely customizable – you can use them to ask your followers their opinions on just about anything! 

What are the Benefits of Instagram Polls? 

Instagram polls allow you to view real-time data that is highly relevant for your business. It allows you to better understand your customers and to get feedback from them extremely quickly. You can then use the data from Instagram polls to make smarter business decisions. Everything from product design to marketing can benefit from Instagram polls. 

Another key benefit of Instagram polls is that many followers find them entertaining and enjoy participating in them. After all, who doesn’t like having their opinion heard? Polls are also highly shareable and if you create polls that are interesting enough to your followers, there is a good chance that they will share them!

Essentially, Instagram polls not only help you to get extremely valuable feedback from your customers, but they also help to generate attention for your brand and keep your followers and customers engaged. For all of these reasons, your business should be using Instagram polls regularly if you are not already doing so. 

How to Use Instagram Polls 

The first thing that you need to know about Instagram polls is that they are only available to use through Instagram Stories. So, you are going to have to create an Instagram Story if you would like to use Instagram polls. Don’t know how to create an Instagram Story? We got you covered with this Instagram Story ultimate guide. And while you’re at it, make sure to check out our complete guide for Instagram business categories.

Here is how to create an Instagram poll step-by-step:

Step 1. Create a Story Post 

For your Story post, you can use a photo, text or video for your background. However, if you are going to use a photo for your Story post, then you should try to make the image as relevant as possible for the poll. You do not want to use a random photo because that will confuse your audience. You should apply any filters, text, emojis, or doodles before you post the poll. But, make sure that you leave some room in the post for the poll. 

Step 2. Add a Poll to Your Story Post 

To do this, you click on the sticker icon at the top of the story screen. The sticker icon is the square with the face. Once you have clicked on the sticker icon, click on the poll sticker option. After you have clicked on the poll sticker option, you will be given a choice to add your question and a “Yes/No” poll box will appear. You will then be given the chance to type in your question. You can choose any question that you want to ask. Just make sure that it is appropriate for your audience and complies with all Instagram rules. If you don’t want the responses to be “Yes/No” you can tap on the boxes and write in any responses you want. So, for example, if you want your followers to choose between a red product and a blue product, then you can write “Red/Blue” in the answer boxes. 

Step 3. Position Your Poll 

Once the poll sticker is created, you will have to position it on your story post. You should pick a spot where it fits and looks good. You can move the poll to any area of the screen and you can pinch it to make it smaller or larger, just like you can do with any other sticker. You want to make sure that the poll sticker is large enough to read comfortably, but not so large that it blocks out the rest of your post. This is especially true if you are using a high-quality image that is relevant for your poll – you want your audience to be able to see the image too. So, make sure to choose a position for your poll and then move on to the next step. 

Step 4. Share Your Story and Poll 

After you have completed the first three steps, the next step is to share your Story with the poll! You do this by adding it to your Stories. Once you have posted your Story with the poll, viewers will be able to see the post and respond to the poll question. If your followers have never seen an Instagram poll before, then they may even be given a prompt that explains to them what it is when they click on it. Hopefully, once your Story and poll are live, a lot of your followers will share the poll and give their answers. If they do this, then you can get a lot of valuable data from your poll. 

Step 5. Enable Push Notifications 

Make sure that your push notifications are enabled for Instagram on your phone. This way, you will be able to get a notification when someone votes on your poll. Doing this will enable you to get real-time data on the polls. This is especially helpful if you need the data quickly. For example, if you are struggling to make a business decision that needs to be made ASAP and if you want to hear from your customers before you make the decision. 

Using the Poll Data 

Ideally, you will get all the data that you need from the poll within the first 24-48 hours. If you have never used an Instagram poll before, you might be surprised at how clear the results are. However, even though polls oftentimes show one answer being the clear winner, sometimes the results are more even. 

Instagram Story and poll data are extremely easy to use and understand. All that you have to do is look at the final results of the poll and see which answer won. Then you can take that feedback and use it to influence the business decision that you were trying to make. For example, if you set up an Instagram poll and asked customers if they preferred product A or product B, and if the results showed that they preferred product B, then you can focus a larger percentage of your marketing dollars promoting product B. 

Other Helpful Tips 

One great way to boost poll engagement is to create polls around topics that are trending. For example, if there is a big sports game coming up, you can create a poll around the sports game. People tend to get very excited and enthusiastic about hot trending topics, so you might be able to increase the amount of poll responses by making the polls about those topics.

Another thing that can increase poll engagement is if you use an emoji slider for your polls. In other words, if you let your poll participants respond to the poll with emojis, this can help to boost engagement. This is because many people like to use emojis on Instagram and would prefer to answer with an emoji as to a word. 


Instagram polls are a win/win. You win by getting extremely valuable data from your followers and by creating higher levels of engagement. Your customers win by getting enjoyment from being able to give their opinions on things that interest them. Instagram polls are a great marketing tool and they can help you to get a much better understanding of the opinions of your followers and customers. If you have never tried using Instagram polls before, then you should give it a shot and see how you like the results. Many companies are very happy with the results that they get and continue using Instagram polls indefinitely. 

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