Lightricks’ product manager Cori Widen sat down with Entrepreneur Magazine’s Jessica Abo to discuss how entrepreneurs can boost their brand with social media marketing. In addition to being active on social media, brands need strong visual content that produces results, ideally in the form of short videos: tips, tutorials, promo ads and more.

Boosted’s video maker app, backed by user research, lets business owners create super professional videos in just a few clicks. Check out the interview here: