20 Awesome Business Promo Video Ideas
In today’s digital business environment, consumers prefer video to virtually all others forms of content.
In fact, if your brand isn’t already creating video content, you’re missing out on a huge opportunity to attract, engage and delight your potential customers.
In the following article, we’ll go over 20 effective and powerful ideas for promo videos that you can use for your brand.
Some of these promo video ideas include introductory videos, products unboxings, and even simple tips and tricks videos – all of which are ideal videos to help build trust with your audience and promote your brand online.
Our 20 Favorite Promo Video Ideas:
Without further ado, here are our 20 favorite promo video ideas that you can implement immediately to boost your business:
Business Introduction Videos
When launching your business, you only have one chance to make a first impression. This is why having a good introduction video is so important.
There are a number of ways to create an engaging intro video, but the most successful have these 3 characteristics in common:
- They are concise – With so much stimulating content on the internet, holding a potential customer’s attention is harder than ever. Grab their attention and then communicate your message simply and quickly.
- They tell a story – Even if your video is only about 3 seconds long, it should still have a storyline. Seeing stories progress is something that holds the audience’s attention more than anything else.
- They include a call-to-action (CTA) – Inspire your audience to take action, whether that’s connecting with you on social media, asking a question about a product or service, entering a competition or even making a purchase.
Using these three factors, there are a number of successful formulas you can take inspiration from for your intro video. For example, check out this company profile video for a digital art production company called Cinematic.
One popular approach is telling a company story, i.e. the humbling tale of how the company itself came to be.
Calling on your company’s legacy can be a powerful tool in attracting and engaging potential customers. In addition, demonstrating that the company has survived and grown over a number of years will reflect endurance and reliability.
Another creative way of introducing the company is by interviewing actual customers and have them make the introduction for you. This immediately communicates trustworthiness as it features real, authentic customer satisfaction.
Alternatively, mimicking a short, famous film or any other popular video can be very effective too, as the viewer becomes engaged in the story since they already know it!
Promotional Product Videos
Product videos come in different shapes and sizes. Depending on your target market, customers will be attracted to very different kinds of content.
Nonetheless, they, once again, share 3 key attributes:
- They tell a story – Like with introductory videos, the best product videos will get an audience invested in the unravelling of a story. But beyond just making the video engaging, a story gives you the opportunity to show your product being used.
- They are short and snappy – As a general rule, product videos shouldn’t exceed 30 seconds — especially if it’s for sharing around social media. Conciseness gives you an opportunity to be innovative. After all, it’s challenging to tell a story and portray your brand values in such a short space of time. There are a few occasions where product videos can go on a bit longer, but these usually have a strong emotional message which can keep the audience attentive for an extended duration.
- They connect on a human level – A product exposé should relate to the customer, and videos with a story are far better at doing this than a series of images and text. You want the video to communicate honesty and relate-ability, with customers leaving feeling as though the video struck a chord with them.
For example, check out this short, snappy product sample video, which is only 30 seconds but manages to show the product and its features in a variety of dazzling HD shots.
A customer testimonial is a previous user of your product or service sharing their personal experience of the company. Video testimonials tend to be more effective than written ones as they provide a face and voice, adding personality and authenticity to the words the customer is saying.
Honesty and believability are the keys to video testimonials. Check out this short Customer Testimonial Video for a better idea of what this looks like.
You want to tell a customer’s story in their own words to really transmit that authenticity factor and make a big impact.
How-To Promo Videos
How-to videos are a useful and entertaining way to learn how to do something online, and especially more effective as they rely on demonstration as well as words. Customers respond very well to this kind of video, as it doesn’t immediately spell out “ad”.
For a great example, check out this How-To video about creating an awesome product video.
Let’s take a look at a few important tips on making a successful how-to video.
- Make it human – As we’ve already established, viewers respond well to sincerity and authenticity, which means incorporating some honest, light humor can be a great way to make the video much more enjoyable and relate-able to your audience.
- Speed up footage – Again, audiences prefer shorter video content and will get bored watching someone repeat a task many times. Use hyperlapse to speed up some of the footage and make your video more entertaining to watch.
- Include subtitles – When scrolling through social media, videos are usually on mute when they auto-play. Having subtitles means viewers can get hooked on the content just by sight.
- Make it memorable – If you want to use a how-to video to generate publicity, then you need to make it original, yet easily memorable and recognizable.
Repurposing Video Content
While we often create video content with one platform in mind, for example Facebook, it’s a good idea to consider repurposing any of your existing content and optimizing it for other channels.
This is a cost-effective way of getting your content more mileage from your content and having it reach a larger audience.
However, not all video content will work well across all channels so you need to be mindful about what will work where.
For example, very short how-to videos may perform well on TikTok, they’re not going to be as effective on platforms like Facebook or Youtube, where people are usually looking for more in-depth information.
But by familiarizing yourself with the preference of your users on all the different social media platforms, you’ll be able to repurpose your content effectively for each. In turn, helping maximize the usage and potential reach of each piece of content.
Listicles are the incredibly popular and shareable top 10 lists that we pretty much all love to read. In videos, they usually take the form of a “roundup video”, but the concept is the same, listing off any number of the best products, services, etc. in a certain category.
This kind of content is so popular because the sparse text and segmentation makes them very quick and easy to digest. Plus, these videos often work as good “click bait”, so they’re a great way to get your name in front of a larger audience.
For a great example, check out this roundup video of the top 10 best selling retail products.
People love knowing the more intimate details about brands and people they look up to, just think how many behind the scenes and morning routine videos there are on Youtube.
Giving audiences a look at your offices or factories will intrigue them and help them to get a more comprehensive picture of your company.
It all comes down to portraying that human experience and allowing customers in to see the real, unscripted stuff. In other words, virtual tours and real behind the scenes footage can make your videos seem considerably more human and relatable.
Humour is a great promo video marketing tool, and when done effectively, will win over customers almost every time.
People love when brands don’t take themselves too seriously, and they’re much more likely to share content they think will amuse others too.
A little bit of lightheartedness can go a long way, like this video from a company called Conductor, which instead of advertising their marketing prowess, created a video titled How To Fail At Marketing.
Case Study Promo Video Ideas
Case study videos focus on the collective customer experience, often with references to statistics and numbers about a company’s previous work experience.
They can either concentrate on a group of customers or clients who all achieved success with a product or service.
For a great example, check out this Case Study by Nurture Digital.
These kinds of videos tend to be very figure-oriented, and generally speaking, the more technical and factual, the better.
Live-Streams and Event Coverage
Live streaming is an excellent way to make customers feel connected to you in the present moment, especially when it involves a Q&A and live customer interactions.
Event coverages are a great opportunity to stream live too and you can generate a lot of publicity over social media beforehand to get people to join in. But the key is really to ensure you include exclusive content that viewers can’t get just by watching your usual promotional material.
With that being said, live streaming can be a bit more stressful than other types of videos, especially since it’s very important that there aren’t major hiccups while you’re on air. Customers can easily be put off by technical issues or swear words slipping out, for example.
Employee Greetings/Recruitment Videos
Creating videos tailored to welcoming new employees to your company is the perfect way to educate them on the brand values and expectations while making them feel personally bonded to the company.
These videos help new recruits to get to know the culture of your company, know who they can talk to and the procedures for getting things accomplished internally.
For a great example, check out this Recruitment Video from Listrak.
A webinar is a live online meeting, conference or presentation.
They tend to be interactive, with customers able to participate via a chat function or even with their voice in a dedicated Q&A portion of the seminar.
Companies use webinars as a way of reaching out to new customers, establishing their expertise on a certain topic, building their brand awareness, or as a means to promote the launch of a new product or service.
Sometimes they are aimed purely at existing customers, or for training new recruits. However, a webinar can be targeted at virtually any audience, and is a great way to help get them involved and interacting with your brand.
Tips and Tricks
Similar to how-to videos and humorous content, tips and tricks are a great way to produce digestible content for your audience, without seeming overly ad-like.
Check like this short video on woodworking tips by a company called Handicrafts.
When it comes to promoting your brand as a reliable source, there’s almost no better way to do so than by answering your customers’ most pressing questions.
In fact, FAQ video can benefit your brand for two main reasons.
For starters, an FAQ video will provide valuable information to your audience, which they’re already likely looking for, and at the same time, it’ll help establish your brand as being knowledgeable on the given subject matter.
For instance, check out this FAQ video by The Institute of Personal Care Science, which answers their audience’s most pressing questions about cosmetic formulas.
Typically, current event videos are used by larger news and media outlets. However, there’s no reason that your brand can’t capitalize on current events in the world to make your videos more up-to-date and relatable.
For instance, at the onset of the COVID-19 pandemic, millions of businesses around the world started making videos to highlight their response and reaction to the news.
Similar to How-to videos or FAQ videos, a solutions video is all about offering a solution to your customers’ problems.
In content marketing, when a brand wants to create content that’s going to be effective with their audience, they first work to learn about their potential customers, i.e. who they are, what they do, and more importantly, what they’re problems and pain points are.
In turn, by focusing on creating content that addresses and offers solutions these pain points, you can be sure that your videos will actually be valuable to your viewers.
Often created by larger agencies, firms or corporations, a video press release will be made to resemble a news report, announcing some type of news from the company.
Maybe your brand has recently launched and succeeded in meetings its goals for Q1 of the year, or maybe the company is being bought out by a much larger company, either way, any internal company happenings are ideal opportunities to create a good piece of video content.
Every holiday on the calendar is a potential opportunity to create a good promo video for your brand.
Whether we’re talking about Christmas, Hanukkah, Easter, or even Halloween, creating topical videos about current happenings is a sure-fire way to have your videos resonate with viewers.
A company promo video can also be a great opportunity to get to know your audience better.
For instance, you might create a video where you ask questions or conduct a poll for your audience. This gives the audience an easy and helpful way to interact with you, while you get the benefit of learning even more about your potential customers.
Thank You Videos
Finally, this list wouldn’t be complete without mentioning that it’s important to empower your audience and ensure that they know how important they are to your brand or business.
Thank you videos, for example, make great follow-ups after company events, conferences, or meetings.
Promo Video Ideas: What’s Next?
We listed 20 ideas for your next promo video to support your brand. What are you waiting for?
For additional resources, check out these promo video guides: