Are you interested in how fashion designers use promo videos to market their clothing lines?

Then look no further, because you’ve come to the right place to find promo video marketing tips and ideas for your own branded videos.  

Below we’ll take you through some of the effective video marketing techniques that both Levi’s and Christian Dior use in their promo video content. 

We’ll also give you some tips on how you can incorporate some of this success in your own video output.

Fashion Design Promo Video Tips And Ideas

The success of this promo video from Levi’s lies in the clever way that all of the video’s aspects work together to paint a portrait of the central theme: sustainability. 

For instance, you’ll notice that all of the models parade their Levi’s in front of a natural backdrop. 

The superficially imposed daisies, marigolds, bubbles and butterflies all further reinforce the “harmonious nature” motif of the video. 

There is no voice-over or dialogue, just short, simple pieces of text, which maintains the laid-back vibe of the video while also allowing for the message to be conveyed without audio. This is useful for grabbing the attention of viewers scrolling through with their sound turned off. 

The video is only 60 seconds long, which is about the maximum length a promo video should be without a clear storyline. 

Video Promo Marketing For Clothing Lines

Likewise, this promo video by Dior seeks to capture the spirit of their target customer: young, fashionable and idle youth. 

Filmed in the streets of Paris, the video mimics a Parisian tale of romance and adventure, showing us in quick succession different chapters of the story, which include friendship, love, mystery and drama. 

The clothes shown in the video, along with the music, change according to the ‘genre’ or mood of the chapter, which appeals to a variety of emotional senses.

This video seamlessly presents the theme of the clothing line while also demonstrating its versatility across different styles. 

Making Memorable Fashion Promo Videos 

Lastly, remember to always consider the vibe your fashion line portrays and think about how you can best represent this through both the visuals you choose and the audio. 

If the line is fun, lighthearted and floral-heavy, then you can draw inspiration from these promo videos tips and ideas to create your very own light, breezy and memorable promo videos.