If you’re interested in learning how makeup and beauty artists market themselves using promotional videos, then you’ve come to the right place. 

Below, we take a look at two examples of great makeup/beauty promo videos ideas and a quick analysis of what makes them so memorable. 

Beauty Brand Promo Video Tips

This promo video for Rihanna’s beauty brand, Fenty is a great example of an effective video because it focuses on showcasing the product and the product alone.

Note that there are only close-ups and medium shots of the models in this ad. 

In fact, the city backdrop is even blurred in this promo to give focus almost entirely on the models faces, emphasizing the makeup. 

All the models are brightly illuminated in what appears to be a scorching summer in the city. This ensures that viewers can really see the tones and colour palette of the makeup. 

The video is notable for its inclusion of a wide range of skin tones, making the product desirable to women of all ethnicities. 

It’s also only just over one minute long, but manages to maintain viewer attention with its fast paced cuts and almost jerky movements, all set to a heavy bass soundtrack. 

Promo Video Marketing For Makeup Artists

This next promo video from MakeupMe Cosmetics uses extreme close-ups and a slow motion effect to show the makeup being applied, allowing viewers to clearly see the quality and precision of the application. 

The color palette is also displayed using attractive imagery symbolizing the makeup. 

For example, what looks to be thick waves of black ink is shown just before an expertly applied eyeliner wing. Next, a black feather is brushed over a burgundy lip and a red rose is held in a crimson mouth. This powerful imagery creates a sense of seduction and captures the viewer’s attention. 

The final shot shows the finished look and a woman is shown in a medium shot, moving in slow motion with wind running through her hair. This shot maintains the established color scheme of neutral shades with striking reds and blacks. 

At just 45 seconds long, this promo video tells a story of women being made up with bold, seductive and powerfully feminine imagery. 

By keeping these promo video tips and ideas in mind, you should now have a basic idea of how you can also promote your brand with a creative promo video.