Are you wondering how fitness enthusiasts, gym owners, or personal trainers use promo video marketing to grow their brands?

Then, you’re in the right place! 

Below, we’ll take a look at some of the best promo tips and video ideas that personal trainers and fitness enthusiasts are using today. 

Fitness, Gym, And Personal Trainer Promo Video Ideas

Depending on whether you’re a gym owner, fitness fanatic, or a personal trainer, you might want to approach your promo video marketing from a few different angles. 

But either way, in your video, you’re going to want to hit on a few key points, such as who you are and what you’re offering. 

For example, check out this short fitness promo video from a personal trainer, Alex Parsons.

The video itself is only about one minute in length. But Alex starts strong by introducing himself, what service he offers, and where he provides this service, all within the first few spoken lines of the video. 

Alex then explains a bit more about the benefits of his one-on-one mobile training service and pairs the lot with some powerful imagery of him while training some of his clients. 

Overall, this is an excellent example for personal trainers. Still, if you’re running a gym or you’re only looking to create fitness promo videos, you might want to take a different angle. 

Promo Video Marketing For Fitness Enthusiasts

For instance, in this fitness promo video by Healthedge Gym, rather than taking a more personal approach, they use various imagery, showing their clients and equipment in action. 

Paired with some upbeat electronic music, the video shows a young man entering the gym and getting ready for his workout. 

Next, you’ll see a series of shots that show him and other clients during their workouts, as well as some fun group shots of a class workout. 

Overall, the choice of music and the shots used help drive home the fact that Healthedge Gym is a clean, friendly, and professional place to workout, making it an ideal video for drawing in new and potential customers to the gym.