As a photographer, you’re already in the business of capturing the beauty and essence of everyday moments. 

However, when you’re looking to promote your photography services and brand to the world, creating a stunning promo video can be the perfect tool to help you reach potential customers in a fun and creative way. 

Below, we’ll take a look at a few promo video tips to help you create the perfect promo video for your very own photography brand. 

Weddings, Travel, Lifestyle, Maternity Photographer Promo Video Ideas

First up, we have a great example of a photography promo video by Niall Scully Photography. 

In the video, Scully himself introduces his personal brand by discussing his love and passion for photography. He also talks about the power and emotion that can be evoked through photography, which helps appeal to the viewers’ emotional senses. 

Scully then goes on to explain how it’s his personal mission to capture the beauty of love, and the way that he caters primarily to couples photography. 

Overall, the video is a bit lengthy for a promo video. But still, the time is used appropriately by displaying the brand and photographer’s skills through the carefully chosen shots and imagery whown throughout the video. 

Promo Video Marketing For Photographers

This next promo video from JL Studioo proves that a good promo video doesn’t have to be long to get its point across. 

In less than one minute, this short and sweet promo video shows a series of shots of the photographer at work in her studio. Which is a perfect promo video tip for showing both how modern and professional the brand is. 

The video includes multiple HD shots of the photographer herself working at her computer surrounded by cameras and photographer equipment, as well as shots of her showing her in action, photographing a couple of models as they work it in front of a carefully designed backdrop. 

Furthermore, the shots of the very modern studio are paired with some peppy, upbeat music, which provides the perfect vibe to make the video more memorable. 

Finally, at the end of it all, you’re left with the name and branding of the photographer, leaving the perfect lasting impression on the viewer.