Promo Video Marketing Ideas For Real Estate Agents

When it comes to creating promo videos as a real estate agent, you’re in a unique position to be able to choose whether you want to promote yourself, your brand, or the beautiful, luxurious homes that you sell in your videos.

But what’s the best approach to making a real estate promo video? 

Below, we’ll take a look at a few of the most popular real estate promo videos and what they did right to help make them memorable. 

This way, you can get a better idea of how to approach your own real estate promo video marketing efforts in the best way possible. 

Real Estate Agent Promo Video Ideas

In our first example, we have a real estate promo video from EXP Realty

The video focuses on a young real estate agent who starts appealing to the viewer’s emotions, explaining her love of helping her clients, and by explaining how their needs should always come first. 

Although the video is only a few minutes long, the realtor explains the wants, desires and values of potential home buyers. All of which helps make her promo video extremely relatable and friendly.

One last thing to note is that the branding and introduction are put at the very end of the video, which further reinforces how she puts her customers first. 

Promo Video Marketing For Realtors And Real Estate Pros

Next up, we have one of the hottest and most in-demand trends when it comes to real estate marketing promo videos; drone footage of properties!

As one of the most modern ways to capture high-definition shots from innovative angles and viewpoints, drone videos are easily the best way to create stunning HD real estate videos that are practically guaranteed to capture the attention of potential home buyers. 

Drone footage is ideal for easily capturing and highlighting the main selling points of larger properties.

In fact, with a single drone shot, you can easily capture an entire property, from the front yard to the back, while still highlighting the home’s exterior and any other focal points of the landscape. 

Furthermore, in larger, luxury homes with higher, vaulted ceilings, drones can even be used to capture completely unique angles of large interior rooms. 

Oh, and finally, as one last promo video marketing tip for real estate agents, just make sure to turn the ceiling fan off if you decide to use your drone indoors! 😀


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