Whether you sell software as a service, or you’re in the background, developing the apps sold by bigger retailers, a promo video can often be the perfect tool for getting the word out there about your products, and showing the world what they’re all about.

In the following blog post, we’ll be taking a look at a few software promo videos and how they made their videos stand out. 

This way, you can walk away with a few excellent promo video ideas for your very own content. 

Software Industry Promo Video Ideas

Our first example is a promo video from Startechup, a software development agency based out of the Philippines. 

Right from the start, the video hits the nail on the head by explaining what the brand specializes in, where they’re located and who they are. 

Then, they even go a step further to highlight some of the industries that they serve, as well as providing the viewer with a quick overview of their services and the technology they use. 

Overall, the video is animated, which keeps things fun and entertaining, and it ends with a call-to-action and the brand’s contact info, which is the perfect way to end virtually any promo video. 

Promo Video Marketing For Software Experts And Agencies

Next up, this promo video made by Tech TV is designed to promote and showcase a workspace management software application called Occupie. 

Rather than focusing on the development agency, the video keeps the software itself front and center from start to finish. 

For instance, the video starts out by explaining the perks and benefits of using the software, as well as the many features that its users will get. 

Overall, the main theme of the video is highlighting the ease and convenience you get when using Occupie, which is an ideal method for getting potential customers interested in the product. 

Software Industry Promo Videos

When it comes to creating an effective promo video that’s going to resonate with your target audience, it’s vital to always keep their wants, needs and desires in mind at all times.

This way, your content will be more relatable to your audience, which will make the benefits of your software products or services as clear as day!