Whether you’re the owner and founder of the company or you’ve been tasked with creating a promo video for a startup company, you’re in a unique position to display the brand’s yet-to-be-seen strengths, products, and services to the world with your video marketing efforts.

In the following article, we’ll be looking at a few promo video tips and examples of effective videos, which you can use to help find the inspiration needed for your next startup promo video. 

Let’s get to it!

Startup Company Promo Video Ideas

When creating a promo video for a startup company, it’s essential that the video focuses on explaining the company and what they offer first and foremost, especially since the brand is still not likely to be very well-known. 

And that’s precisely what the creator of WebEspy did in this short promo video. 

In fact, right from the starting line, the owner explains what his startup offers by highlighting the problem faced by many people who shop online; the fact that there is often a lack of reviews or consumer information about certain websites or online products.

In turn, this positions the startup as the ideal solution to the problem because it is designed to be a place where consumers can review products and share information about other eCommerce websites. 

Overall, the video is simple. However, it’s still very effective, especially with the strong call-to-action at the end that invites viewers to join the platform’s community of users. 

Promo Marketing For Starter Companies

Sometimes, simple video animations are all that’s needed to create the most effective promo videos for your brand. 

Take, for example, this simple promo video by a startup called Yova, which uses simple video animation to highlight one of their ideal customers’ pain points, and how their brand is the ideal solution to that problem.

But aside from that, the video also explains how the startup works, and focuses on the benefits the consumer gets when using the platform. 

Finally, the video ends with some simple branding, which works to leave a lasting impression with the viewer. 

In the end, it’s good to keep these simple promo video tips and ideas in mind. But it’s even more important to keep the wants, desires, and needs of your potential customers in mind when creating these types of videos.