As a florist, you already work in an industry that is highly visual in nature. 

In fact, your customers come to you solely because the flowers, arrangements, and services that you provide are beautiful, elegant, and visually stunning to admire. 

So with that in mind, creating a promo video can be the perfect way to showcase the beauty and elegance of your services, while displaying and promoting your brand in a positive light. 

Let’s take a look at a few promo video marketing tips from other florists in your industry. 

Promo Video Ideas For Florists

To highlight how to create an effective promo video, check out this video from Erica Berry Flowers. 

The video starts off with some nice peaceful music and a few closeup shots of flower arrangements. Then you’re immediately introduced to the brand, the flower shop itself, and what they have to offer. 

Meanwhile, you’re being shown different shots of the inside of the shop and their floral arrangements. 

Lastly, the video ends with a customer testimonial, which is a great way to appeal to potential customers by having someone just like them vouch for your brand and how much they love your arrangements. 

Florist Video Promo Marketing – Weddings, Events and Parties

Another sterling example of a good promo video comes from Queen Bee Flower Shop, a luxury flower shop that caters primarily to large corporate and celebrity events. 

The video starts off directly with a personal introduction from the brand’s owner, where she highlights her background and personal experience. 

She then cites the names of the of the celebrities whose events she’s catered to in the past, which includes the Obamas, Queen Elizabeth, Sir Elton John and Ariana Granda, and only further shows that the brand truly is a high-end, luxury floral provider. 

Promo Videos Tips For Florists

The one thing that both of these video examples have in common is that a considerable amount of the footage is used to show the various stunning floral arrangements the brand is capable of providing.  

Whether you own a small mom and pop flower shop, or even if you’re a much larger luxury provider, the best tip we can offer is to get creative with your own promo video ideas, and to highlight your products and services in a fun, relatable, and consumer-friendly way.