If you’re reading this, I already know that you’re interested in creating a promo video for your health and wellness brand. 

And if so, you’re in the right place! 

In the following article, we’ll be taking a look at a couple of promo videos created by leading health and wellness brands. 

These promo videos are perfect examples of promo video ideas you can use to create your own customer-converting video content! 

Let’s take a look! 

Health and Wellness Promo Video Ideas

The key to a great promo video is essentially to make it short and sweet. But it still needs to be punchy enough to deliver a lot in terms of information, content, and emotional appeal. 

And that’s exactly what you get in this promo video from registered nutritionist and dietician, Aliah Dunn. 

The video opens with some well-chosen, upbeat music and then immediately, a personal introduction from the nutritionist. 

Straight away, Dunn touches on her target audience’s primary pain point, which is trouble with dieting, and then explains her solution to helping them achieve a healthier mindset and lifestyle. 

The video is basically a one-on-one explainer from the dietician herself, which makes it seem very personal as she tells her own story. 

Overall, this type of highly-personable and targeted promo video is a great example of how to attract more customers with your promo video. 

Promo Video Marketing For Nutritionists, Health Experts, And Wellness Coaches

Next up, we have a basic animated health and wellness promo video example, which could make the perfect template for your own branded video. 

In the video, you’ll notice that the text and information in the video are just generic terms and words. However, what’s good to note about this example is the way that it focuses on the same customer pain-point method as our first video example. 

For instance, the video starts out by introducing the animated character and their problem with an unspecified disease, then, it moves towards introducing a brand, its logo and explaining a solution.

Similarly, you could use this idea to create your own animated promo video, where you start by introducing one of your brand’s buyer personas and one of their pain points. Then, you can introduce your brand, and the way its products or services are the solution to this problem. 

Additionally, taking an animated approach can also help make your promo video marketing seem a touch more fun and playful.