Quora Content Strategy for Small Business Marketing
Quora is a truly unique platform from a content marketer’s perspective, but as one of the most visited websites on the internet, it’s definitely worth developing a designated social media content strategy. When used correctly, Quora will help you build significant authority in your industry, drive traffic to your website and other social media, and even gain mentions across the web on platforms that regularly reference Quora topics, like Forbes.
Make Your Quora Profile Work for You
Profiles on Quora are well-designed to benefit the contributor. Be sure to fill out each section of your profile as completely as possible. In your description, put your brand info in the first 50 characters, which will be shown alongside your answers to questions. The “Knows About” section can help you find questions to answer that are relevant to your expertise.
Run a Dummy Ad Campaign
You can run ads on Quora, but the ad creator can serve an alternative purpose. Make an ad account and create a “dummy” campaign. Use the target questioning option with strong keywords to find questions that are relevant and have a high volume of views. You can click straight through to the questions from there or select the “answer later” option to save them in a list you can access when you’re ready to create content.
Post Quora Answers Where Your Audience Will See Them
It can be quite tempting to answer as many questions as possible on Quora, but you’ll get better returns for the Tim you invest if you’re selective and take your time. Once you have a solid list of relevant questions, sift through them to find questions that have a high followers-to-answers ratio or only have unsatisfactory or poorly-written answers. Look for questions that have an emotional aspect, as those tend to offer more opportunity for genuine, valuable content. Your final list of questions should be relevant to the expertise you offer in your bio. Make sure you select “answer later” for the questions in your list or you risk losing them.
Answer Quora Questions with Useful Answers
Again, it’s tempting to jump in and start answering questions, but unless you’re hit with inspiration, it’s better to take your time preparing your content. Quora is quality over quantity when it comes to return on investment of time. Prioritize opportunities for really showing your stuff, where you can add something new and valuable to the conversation. Snatch up every chance to really solve a problem for a large number of people. Stay away from fluff. Readers aren’t there to be entertained; they’re there to have their questions answered. Add links only where appropriate, but do add links where appropriate.
Another feature of Quora is suggesting edits to existing answers. If you find a relevant question that meets your criteria but has an answer that’s almost perfect, suggest an edit to the answer if you have something genuinely valuable to add. This will allow you to ride the coattails of the top answer contributors while making yourself look like a superior authority.