Attract followers with the best food business Instagram hashtags
You probably are already aware that Instagram is where it’s at for restaurants and other food businesses. For a while, it seemed like every other post contained a smoothie bowl, a latte or an artfully filtered avocado toast.
You already know this. You’ve created a mouthwatering feed with cohesive images. Visitors to your profile can actually see your branding in your grid. You’re doing everything right, but your food business still isn’t where you want it to be.
Instagram users search for hashtags and browse hashtag pools all the time. They’re finding new businesses to engage with every day. You need to get in on this.
Whether you run a restaurant, a catering business, a bakery or something else entirely, Instagram already has plenty of food-related hashtags for you to choose from. The trick is selecting the right mix to target your customers.
And, the best part is that you can use this Instagram hashtag strategy on both still posts and video posts! Not sure how to get started with video posts? Check out our Instagram video ad maker to help promote your business on Instagram.
So where do you start with your Instagram hashtag strategy? With the most obvious hashtags.
There are a lot of trendy food-related hashtags. All joking aside, #latte already has more than 12 million posts. If you target only very competitive hashtags like this one, your small business will likely get lost in the noise. That’s why it pays to take some time to identify less competitive hashtags. Posting to these pools will help your food business stand out and get noticed.
Narrow your focus
You can use the popular hashtags to find other hashtags. Instagram makes this really easy.
When you type a hashtag into the Instagram search box, the platform will give you predictive suggestions along with the number of posts that already appear in that pool. So, while #sushi has a staggering 29 million posts, when you type it in, Instagram will offer #sushimaking (21,000 posts), #sushilounge (21,000 posts), #sushiset (31,000 posts), and #sushishop (99,000 posts).
Using this handy built-in feature is a great way to quickly find hashtags with smaller pools—and ones you hadn’t even thought of.
Find more specific hashtags by drilling down to the categories that set you apart. You can use your location for starters. For example, while #foodtruck has 6 million posts, if you’re in Washington, D.C., you can use #dcfoodtruck, which only has 10,000 posts.
You can also harness your specialty or niche to narrow things down, as with #koreanfoodtruck, at 3,600 posts.
Grow your food business with the best hashtags
Instagram is already huge, and is only getting bigger. With more than one billion monthly users on the platform, you can’t afford not to optimize your Instagram hashtag strategy.
So use our tips to find the most effective mix of hashtags for your restaurant or small food business. With a little practice and some trial and error, you can steadily draw new views, gain followers, and turn them into customers.
The best hashtags to grow your real estate business on Instagram
Instagram was made for real estate businesses like yours. The same filters that make a piece of avocado toast look like a plate from a Michelin-starred restaurant can amp up the appeal of that cute little bungalow you just listed.
But knowing how to curate an enticing Instagram feed is only one part of the equation. You have to attract an audience to view and engage with it. And there’s no better way to do that than with the best Instagram hashtags for your real estate business.
Tap the market with the best real estate hashtags
Instagram is an incredibly concentrated source of potential customers. According to various reports, the platform has over one billion monthly users and more than one-third of American adults have accounts. Studies also show that consumers enjoy discovering new brands and engaging with them on the platform. In short, they want to find you!
So how do you make yourself discoverable?
This one is simple: Choose the most effective hashtags to promote your real estate company.
And, the best part is that you can use this Instagram hashtag strategy on both still posts and video posts! Not sure how to get started with video posts? Check out our Instagram video ad maker to help promote your business on Instagram.
The best real estate hashtags to use
There are many very popular real estate hashtags. Lots of people are using them—and lots of people are searching them. These aren’t necessarily the tags that are going to get you noticed, because they’re just too competitive. However, they’re a perfect place to start your search.
Some of these hashtags are huge—#realestate already has 46 million posts. You might not want to bother with that one, but Instagram offers a nifty built-in way to use it to find less competitive hashtags. And the less competitive hashtags are the ones with potential for you to get noticed.
Target your audience with real estate hashtags
When you type a hashtag into the Instagram search box, the platform will give you predictive suggestions along with the number of posts that already appear in that pool. If you type #realestateagent (11 million posts), for example, Instagram will immediately suggest #realestateagentlife (118,000 posts), #realestateagentsofinstagram (13,000 posts), and #realestateagentsydney (3,900 posts).
This last example brings us to our next point: You can further target your audience by using your location. People searching for #realestateagentsydney are probably looking for a real estate agent in Sydney. With a relatively small hashtag pool, there are fewer potential customers, but those people are more likely to need your services.
If you have a specialty, you can use it in your hashtag is well. For example, #vacationhomes has 156,000 posts. You can also further narrow by location: #vacationhomesorlando has 22,000 posts.
Instagram is a marketplace you should not ignore. Take some time to develop a strong real estate hashtag strategy to make the most of it. When you identify and use the best hashtags, you can attract followers, increase engagements and conversions, and watch your small business grow.
Rev up your business with the best automotive Instagram hashtags
A lot has changed in the Internet age, but the way people buy cars isn’t one of them. You can’t order a car on Amazon (yet). But marketing your small automotive business is a different ballgame now than it was 20 years ago.
Social media’s role as a marketing arena is growing, and Instagram is at its center.
Instagram started out as a photo-sharing platform. Users flocked to it because of the effortless posting of iPhone photos and all those kitschy filters.
As the platform grew, its uses grew. And these days, the same people posting photos of their brunch plates are increasingly using Instagram to discover new and exciting brands to follow and patronize.
Hashtags are how people find things on Instagram. A vintage car lover can indulge his interest by browsing through #vintagecars hashtag. And if you’re a vintage car dealer, you want him to be able to find you. The best way is to use the same hashtags he is searching.
Popular auto hashtags
To start, you can have a look at the hashtags other small businesses in your field are using. You can also just look up some of the more obvious tags that come to mind.
Luckily, there is a pretty easy way to find more hashtags for your brand, and it’s built right into the platform.
Additionally, you can use hashtags in still posts or video posts! Interested in learning how to create the perfect video? Check out our Instagram video ad maker to help promote your auto business on Instagram!
Find the right auto hashtags
Type #cardetailing, into the search box, and you’ll see a list of predictive suggestions appear in a drop-down list. The list also includes the number of posts that already appear in that hashtag’s photo pool (#cardetailing has 2 million).
Scroll down to see all of the suggestions, including #cardetailingproducts (33,000 posts), #cardetailingluxury (5,600 posts), #cardetailingsupplies (2,400 posts), and #cardetailingshop (500 posts). If you run a small car detailing business, you can use all of those hashtags.
You can repeat this process with other hashtags, and before you know it, you’ll have a solid selection of hashtags ready for all your future posts.
Get more specific
You can also find more powerful auto hashtags by incorporating details about your business, such as your location or your specialty.
For example, #towingservice has 83,000 posts, but #towingservicechicago only has 250. Use both hashtags for your towing service. The more specific one will help you be found by locals who are looking for your services in your area.
By using these techniques to find the best hashtags for your auto business, you’ll make it easier for your target consumer to find you. So get out there and start tagging your posts!
What does it take to be a Social Media Content Creator in 2021?
If you’re a social media manager or content creator, or even if you’re just an avid social media user, you’re probably very familiar with the most popular social platforms in the industry.
Social media is dominating in 2021. The world’s largest social network by all age groups is currently Facebook – boasting a staggering 2.4 billion users! On top of that, about one-in-three people on the planet are using at least one social media network every single day. This all means one thing: a social media content creator is more important than ever.
Do you want to be a social media content creator?
Social media presents a huge marketing opportunity for businesses of any size. No matter what industry or niche you or your business is a part of, there’s bound to be an ideal platform to help you target the right audience. Instagram or Pinterest, for example, are the best social platforms for brands that rely heavily on imagery.
A social media content creator is a position title for the person who is responsible for managing a brand’s social presence, on any number of social media networks including but not limited to: Facebook, Instagram, TikTok, LinkedIn, Twitter, and more.
A social media content creator may be the one to actually create original content and posts, or they may outsource the actual content but maintain responsibility to manage the process from start to finish.
The goal of a social media content creator is generate social media engagement while also keeping the brand voice and strategy on both a macro and micro level.
8 Social Media Content Creator Platforms:
With all of this in mind, it is key to understand that not every social network is ideal for your brand. Read on to learn more about the top 5 social media platforms for 2021, and discover the best ways to leverage them as a social media content creator.
1. Instagram
As you already know, Instagram is a popular social platform for sharing images, quick videos and 24-hour stories with your followers. But for brands and content creators alike, Instagram can be an extremely powerful way to reach a massive audience. In fact, according to Hashoff, roughly 91.9% of influencers choose Instagram as the ideal platform for their marketing efforts. And with roughly 800 million active users, it’s easy to imagine why.
A notable Instagram feature includes IGTV, which can be used to create and promote longer-form videos, podcasts, and livestreams.
Instagram is also known for hashtags – which are a great way to reach new audiences on the platform. Check out our guide for more in-depth strategizing: 7 Quick Tips to Build an Instagram Hashtag Strategy.
Both of these features can be used to help reach a much wider audience than just your followers.
Instagram can also be linked to Facebook, Twitter, and Tumblr for simplified social sharing. On top of this, Instagram allows private accounts, which can be a useful feature for brands that don’t want to be as exposed online.
On the downside, Instagram is primarily designed as an image -sharing platform.
If you’re looking to create and share mainly video content for your brand, Instagram probably isn’t going to be your ideal platform. Although you can make good use of IGTV, Instagram just isn’t as versatile as YouTube when it comes to sharing videos.
#Instagram Content Creator Pro Tip: Brand Storytelling
Yes, Instagram is a great place to post stunning photos, but if you don’t tell a story, you can’t expect to engage your audience.
Framing a narrative around the images that you post is what is going to cause your followers to develop an emotional connection with you. Telling a story in the comment section is also a great way to turn an unexceptional photo into one that tugs at the heart strings or brings out an otherwise emotional response in the reader.
Perhaps you just posted an image of you at a stunning beach. There is beautiful scenery presented, but what story is the image telling? What was your day like before you arrived there? How were you feeling emotionally?
As a content creator, you must make sure to tell your followers the story of how the picture came to be and it suddenly takes on a new life for them. They say a picture is worth a 1000-words, but some stories simply require a bit more than that.
Our Favorite Instagram Example for Social Media Content Creators to Learn From:
The Humans of New York Instagram account, with approximately 10.7 million followers, is the perfect example of a story narrative turning unexceptional images into emotional journeys for every social media content creator to learn from.
Each post is simply the image of a person and their story. The images posted rarely show anything other than the person with a passport-photo emotionless stare.
However, the story in the comments section on the other hand, shares the person’s most intimate stories of struggle.
Some people share stories of overcoming addiction to drugs, alcohol, or video games. Others share stories of struggling at school or in their place of employment. Then, after reading all about the person’s most difficult hardships, the unappealing passport-quality photo takes on a whole new life and creates feelings of deep sympathy within the reader.
2. Facebook
With nearly 2.4 billion users, almost one-third of the entire global population can be found on Facebook every single day. Because of this potential exposure to such a huge audience – it’s easy to see why Facebook marketing for content creators is such a big opportunity for brands.
On top of being wildly popular, Facebook is also famous for providing some of the best targeting and retargeting capabilities when it comes to running PPC advertisements. This is because Facebook pulls a ton of information from its users, including all sorts of things they like and follow. Instead of being restricted to targeting your ads based on age groups, locations or genders, you can hyper-focus them to a narrower target audience, who exhibit very specific interests or behaviors.
For example, instead of targeting females between the age of 18 to 26, you can target females between the age of 18 to 26, who have recently purchased a new home AND who enjoy hockey. This type of very precise targeting is one benefit that’s unique to Facebook, and won’t be found on any other social platforms. Check out our helpful guide here for creating your first Facebook ad for more insights.
On the other hand, although Facebook is a great place to generate organic buzz about your brand, you’re going to have to pay up if you want to see growth. In fact, in recent years, Facebook has become a platform where businesses pretty much need to pay for ads if they want any chance of standing out from their competition.
At the same time, Facebook users aren’t known to be quiet about brands that don’t quite live up to their expectations. In other words, it’s easy for bad opinions about your brand to float around on the network. And sadly, because of how easy it is to share information on Facebook, all it takes is a few unhappy customers to completely ruin an online reputation.
From being able to leave negative reviews on your page to sharing their disgruntled opinions with their family and friends, being on Facebook truly leaves your brand exposed to the mercy of your customers. If you’re providing good-quality products or services though, you shouldn’t have to worry about this too much.
#Facebook Content Creator Pro Tip: Create Dialogue
Social media content creation is all about engagement, and even your long-form written content needs people commenting, sharing, and liking in order for it to perform well.
Creating a dialogue on your Facebook posts will go a long way to bringing in new potential followers and ensuring you are showing up in the timelines of some of your less engaged supporters.
In fact, the more engagement your posts receive, the more Facebook’s algorithm is going to push your it to the top of people’s timelines.
Unfortunately, we’re learning a lot about what drives people to interact with posts these days and not everything we learn is positive. Controversial posts that divide people on topics which they are emotionally connected with often see higher levels of engagement. However, posting about such topics isn’t always going to fit with your brand.
Avoiding politics and controversial subjects is likely the route you want to go if you don’t want your post littered with angry comments.
Thankfully, simply asking questions such as “What are your favorite pizza toppings?” or “Caption this photo” are pretty easy ways to keep your followers engaged without having to resort to controversial subjects when it comes to content creation on Facebook and all social platforms.
Regardless, the key is to actually directly engage with them by asking questions and starting conversations.
If your followers are on your page because of your posts about food, ask them their opinions on various dishes. Are they on your page because you are an expert in a certain field? Ask them for their opinions on related topics.
The more you encourage your followers to engage with a post, the more that post is going to be seen by others. In turn, this can help increase your reach and expand your fanbase.
With over 68 million followers, Netflix has one of the largest and most engaged Facebook pages online.
Seemingly, all they have to do to create engagement amongst their followers is to post news about upcoming movies, TV shows, and more. But even Netflix goes one step further to engage its audience by asking questions to create dialogue.
In fact, posts with titles such as “The Umbrella Academy stars Tom Hopper and Justin Min decide once and for all: Who’s Hotter?” appear regularly on Netflix’s Facebook page.
The enthusiastic dialogue in the comments section then helps ensure that even more Netflix subscribers are aware that The Umbrella Academy is currently streaming on the service.
3. YouTube
YouTube isn’t used by businesses quite as often as Instagram and Facebook are. However, it is another extremely popular platform, with the potential to help your videos reach millions of people around the world.
In fact, it’s estimated that there are more than 5 billion videos viewed on YouTube each and every day. This makes it the world’s 2nd largest search engine, and the 3rd most used website, only preceded by Google and Facebook.
One of the best parts about YouTube is that brands can share videos on the platform for free. Like with other social platforms, only advertisers need to pay to promote their content. With that in mind, marketing on YouTube is great for small businesses or startups that just don’t have a lot of capital to invest into their online marketing efforts. Boosted is a great tool for creating YouTube videos. Boosted is a video maker app that enables you to create professionally-designed videos, in minutes.
You can use your own footage or select stock footage, and then add text and other elements to customize. It’s free to download and use (you can upgrade to access all video templates), which is always a plus for any small business looking to expand their reach. Here’s an example of the type of YouTube content you can create with VideoBoost:
Another great thing about using YouTube is that you can easily share your videos to other social networks, like Facebook or Twitter. And once your account is verified, there’s also no limit on the length of video you can post. So you’ll be free to post anything from short introductory videos to hour-long classes, seminars, or speeches. However, studies have shown that videos between 2 to 3 minutes are ideal for keeping your viewers entertained, without losing their attention. Another powerful YouTube feature is that you can start your own channel and subscribe to other people’s channels as well. By doing this, other channels will be notified that you’re now following them. And in return, hopefully, they’ll return the favor and follow you back.
But the truth is that using YouTube isn’t all roses. It comes with a few downsides as well. The truth is that videos – especially videos that people are going to enjoy watching and want to share, take a lot of time and commitment, which is something you might not have as a small business. Another downside to using YouTube is that there is no guarantee people are going to actually see your videos. Even if you spend thousands of dollars creating a highly-targeted HD video, you might only get a few people who end up watching it.
At the end of the day, if you’re a content creator, you already understand the work involved in creating world-class content. Once you’ve mastered that, using YouTube to promote your brand should come to you naturally.
If you are looking to create video on other platforms, we have you covered. Boosted is an ideal video maker for every social platform: Facebook, Instagram, TikTok, LinkedIn, & YouTube.
#YouTube Content Creator Pro Tip: Keep it Short
Even the top YouTubers today need to play into YouTube’s algorithms, or else their videos won’t perform as well as they want them to. So in order to expand your reach and get as many views as possible, you need to play into YouTube’s algorithms by keeping your videos short and to-the-point.
Anything approaching the 20-minute mark tends to be risky and anything over 25 is simply not advised, especially for less established brands, which are advised to keep their videos around 5 to 15 minutes maximum.
Viewers not watching your videos all the way through hurt your standing in YouTube’s ever-evolving algorithm, and results in your video appearing in the feeds of fewer people.
If you are confident your 20-minute video is engaging enough to keep people watching all the way through, then go for it. But in general, it’s probably best to keep your videos shorter though.
A quick 5-minute video, that is both engaging and entertaining, is a great way to introduce new viewers to your channel.
Probably the Most Famous YouTube Content Creator:
Even world-renowned YouTuber PewDiePiekeeps his videos short when posting to his 106 million subscribers.
In fact, most of the videos on his channel fall under the 20-minute mark. Gamers and channels dedicated to video games often have longer posts as fans watch a YouTuber play a video game.
However, for longer types of video content like this, it’s usually best to aim for doing a “live stream” rather than uploading your pre-recorded content.
4. Twitter
People often feel that Twitter is limiting, simply because you can’t tweet anything longer than 280 characters. But when you consider the fact that Twitter has more than 330 million monthly users, it’s easy to see why it can be extremely effective for a small business’ marketing strategy.
On top of providing you with the potential to reach millions of other users, there are also a few other platform-specific perks that it offers. For example, Twitter is an excellent resource for keeping you or your team up to date on the latest trends in your industry. By following the right accounts and keeping an eye on your feed, you’ll see what other people in your field are talking about. This can go a long way in helping guide your future marketing efforts and content creation decisions.
Twitter can also be used to provide your audience with live coverage of any events you might be hosting. In fact, “live-tweeting” your conferences or webinars is a great way to make your events more accessible to everyone, even those unable to attend, and it will work to keep people engaged at the same time.
Twitter can also be a great tool for providing support to your customers. In fact, today, many brands rely solely on Twitter as their main contact point for customer service. Users are able to tweet or message a business with their questions, comments or complaints. By answering and replying to mentions in a timely and considerate manner, brands can work at building better relationships with their customers.
Plus, by stripping away any unnecessary communication (due to the 280 character limit), your responses will be more focused and direct. In turn, customers will get a better idea of what your brand is like to deal with. At the same time though, it’s estimated that about 500 million tweets are made on the platform every single day. It’s hard to guarantee that any of your tweets will actually get noticed amongst the millions of others being tweeted at the same time.
However, news stories or news-related tweets tend to get the best reception on Twitter. So if you’re in an industry that has a lot of ongoing developments or is constantly changing, Twitter might just be one of the best platforms for your business.
#Twitter Content Creator Pro Tip: Consistency
Most social media platforms value consistent posting and push the most active accounts to the top of people’s timelines. And this is perhaps most applicable for Twitter, however, and you’ll need to be mindful of this if you want to succeed on the platform.
Twitter is filled with people publishing multiple posts a day and the amount of new content posted to the Twitter-sphere every second is mind-boggling.
So to get noticed within this cluttered world, you need to be posting engaging content with regularity. Even the best and most expertly-crafted posts won’t do well if they are published by an account that is typically inactive.
Unfortunately, for many content creators on Twitter, this can be a challenge.
This is where scheduling your Tweets can be an easy way for your account to remain active, consistently posting content, even while you’re unplugged, and off somewhere, relaxing and reading a book.
Twitter Content Creation is Still a Thing
Comedian Sarah Silverman shared an interesting story about how ensuring her Twitter feed was consistently posting content came back to bite her in 2017 while on the Jimmy Fallon show.
Silverman noted that she will craft Tweets and schedule to have them sent out to her 12 million followers at a later time so that the content she posts is spread out.
Although Silverman is already a famous comedian and actress, having her account active, posting content regularly throughout the day, week, and month, she guarantees that she’ll remain at the top of the list when her followers open up to app to check their feeds. And of course, as one of Twitter’s more prolific celebrity content creators, she keeps a steady dose of comedy and sarcasm for her fans.
Anyone else feeling a lethargy to go with the sepia tone of our fire sky out here?
Pinterest allows you to easily share “Pins” and create “Boards” containing all sorts of visual media. But beyond being a photo-sharing platform, Pinterest is one of the most powerful social platforms for driving traffic to websites, and gives a ton of opportunity for any content creator in 2021.
In fact, according to Hootsuite, Pinterest is capable of driving 3x times more traffic than other platforms, saving advertisers about 80% less on marketing. Pinterest outranks both Twitter and YouTube when it comes to providing websites with referral traffic.
If you’re looking for one the best ways to generate traffic and grow your online presence, Pinterest is the way to go. Another neat fact about Pinterest, according to SocialMarketingWriting, is that the lifetime of a pin is roughly 1,680x longer than a Facebook post. This means that instead of only being active for a few days, your Pins will be shown to other Pinterest users for weeks, possibly even months, after being published. For somewhat of a snowball effect, you can even repin your old pins every now and again to ensure that you continue to generate traffic for months on end.
On top of this, Pinterest also comes with in-built SEO, since the platform creates a stored link each time a user pins an image to a Pinterest board. These “stored links” function just like inbound links and will help boost your profile and your Pins in the search engine results pages (SERPs).
Just like Instagram, Pinterest is another highly visual social network, making it ideal for sharing images, short videos or infographics. Video Pins are a big trend at the moment – check out our guild all-about them here. If you’re already using a lot of visual content in your marketing, using Pinterest should be an easy addition to your strategy. Finally, it’s estimated that about 85% of all Pinterest-driven traffic is by women. So if you’re targeting a female demographic, being on Pinterest is a must!
On the downside, there’s been quite a bit of controversy surrounding copyright issues on Pinterest. As with most social media platforms, this is mostly due to users sharing other people’s content without permission. Of course, if you’re sharing your own content, you won’t have to worry about this – but if you’re sharing other people’s content, know that you could get yourself into trouble if you’re not careful.
Finally, marketers can also choose to advertise on Pinterest, which if done properly, can be extremely effective at generating traffic and helping you grow your brand.
#Pinterest Creator Pro Tip: Rich Pins
Pinterest has become almost like its own search engine, which means that, today, rich pins are an easy and effective way to add more context to your posts.
Many brands and companies have begun using Rich Pins on Pinterest, which is something that requires a process to set up. For starters, you’ll need to have a website for the pin to pull its data from, and you’ll also need to apply for permission to use them on your account.
Rich Pins work by using metadata from your website. Once you’ve been granted access to use Rich Pins, any posts on your site that contain metadata will automatically be turned into a Rich Pin on Pinterest after a user saves it.
Essentially, this is an easy way to automate for any Pinterest creator to move content between their website and Pinterest.
Example Of Rich Pins In Action
Whole Foods uses Rich Pins to inform its potential customers, and some 492,000 followers about both its products, as well as recipes.
The health-focused superstore’s Rich Pins are tied to its website and provide information on the various healthy, organic, and/or ethically sourced food available in its brick and mortar locations.
Additionally, recipes that utilize products found in Whole Foods are also a focus of the brand’s Rich Pins on Pinterest, making them extra valuable to other users since they get the benefit of learning how to cook a new meal, while the brand gains the benefit of being able to display its products in a non-intrusive way.
6. TikTok
Initially launched back in 2017, it wasn’t until a year later, in 2018, that Tik Tok was officially launched on the full global app market. But since then, the app has quickly grown to become one of the most popular social media platforms of all time.
In fact, it’s currently estimated that Tik Tok boasts some 800 million active users, placing it as one of the top 10 most popular social media platforms to have ever hit the markets.
Essentially, Tik Tok is a social media platform that allows its users to create short, one minute videos, which can be edited using a range of audio and visual tools provided within the app itself.
Additionally, users can also upload (choose your publishing day and time wisely) their own video content, recorded outside of the app, to share on the platform. Although, initially, most people started using Tik Tok to create short lip-sync videos. Today, people are using Tik Tok to create all sorts of short, which tend to be better when they’re comedic or humor-based.
However, one thing that sets truly Tik Tok apart from other competing social media platforms is that it’s most often used by a significantly younger population. In fact, about half of the platform’s global users are thought to be below the age of 34, with another 26% of the platform’s users expected to be between the ages of 18 and 24.
Therefore, especially for brands that are looking to target younger audience demographics, marketing, and promoting themselves on Tik Tok is a must in today’s extremely competitive business environment.
One other interesting facet of marketing on TikTok is that videos are generally limited to only being one minute in length.
Although users can string multiple videos together to create longer stories using Tik Tok, this time constraint makes it a bit more challenging for content creators to create good-quality content, without it being long or drawn out.
Additionally, Tik Tok’s global audience is known for being notoriously picky about who actually gains popularity and makes it big on the platform. In other words, there are far fewer fake accounts with massive followings that don’t actually create any good quality, valuable content.
While this is great at reducing spammy content on the platform itself, it also means that if your content isn’t genuinely interesting, funny, valuable, or entertaining in any way, shape, or form, it’s not likely going to gain much traction amongst Tik Tok users.
On the other hand, brands that are actually able to successfully create genuinely valuable content on Tik Tok can easily reach a massive global audience of some 800 million active users. Check out Boosted’s TikTok video maker to create sleek videos with professional templates.
So, although Tik Tok may not be the largest or most popular social media network currently available, it certainly can be a powerful social channel for some brands, especially those that are targeting younger demographics below the age of 34.
#TikTok Content Creator Pro Tip: Create TikTok Challenges
There is something about TikTok that makes challenges a particularly successful way to engage with followers. Perhaps it’s that the platform is dedicated to short videos, and is famous for its viral video challenges that generally only take 15 seconds.
The short nature of TikTok content creator videos ensure that videos won’t including any unnecessary content.
Be sure to include hashtags in with your challenge as well. Hashtags are what get TikTok videos trending, and can help your posts go viral.
If the Ice Bucket Challenge hadn’t attached #IceBucketChallenge to its posts, it would have ended after the first person took part. TikTok wasn’t around back then when that challenge was going on, but it seems the platform’s founders were paying close attention on how to get their platform’s videos noticed.
TikTok Creators Include Major Companies
The popular restaurant chain, Chipotle, has 1.2 million followers on the platform. And with tag lines such as “Less Tok, More Guac” their success on TikTok is perhaps not surprising.
But this brand really does know just how to get its TikToks to get noticed.
They challenged their followers to showcase their #GuacDance for National Avocado Day..
Users were encouraged to send in a dance video inspired by the infamous dip, and people did just that in droves. In fact, over a quarter of a million people sent in a TikTok of their GuacDance.
That’s a lot of Guacamole fans! And a whole lot of brand exposure for Chipotle!
Although people often overlook it as a social media platform, those who do take advantage of LinkedIn’s powerful network of business professionals and organizations can easily reach massive new audiences.
In fact, LinkedIn is estimated to have a total of about 675 million users, of which, 310 million are active on a monthly basis. Additionally, roughly 24% of millennials between the ages of 18 and 24 are currently present on the platform, with an estimated 46 million of them being either students or recent graduates.
And not only that, but LinkedIn also makes up approximately half of all social media traffic to business-to-business (B2B) blogs and websites. In fact, a whopping 92% of B2B marketing professionals say that LinkedIn plays an important role in their marketing mix.
In other words, LinkedIn is another ideal platform for both brands that are looking at younger demographics, brands that are looking to sell to other businesses, or a combination of both.
Want to know one more, in my opinion, even more important reason why you, your personal brand, and your business need to be active on LinkedIn?
Well, let me tell ya’, roughly 75% of all LinkedIn users have an average income above $50,000 per year, and an estimated 41% of all millionaires of thought to be professionally active on the platform.
So, for individuals or businesses that are looking to earn a higher income, or those that want to interact with, network with, and build relationships with a ton of highly successful individuals, there’s no better social platform than LinkedIn.
Finally, one other interesting statistic about LinkedIn is that roughly one out of every six users actively seeks out industry insights on the platform. In other words, LinkedIn isn’t only a great platform for creating and distributing content, but it’s also a great place to look at trending information about your industry, which can help you create better, more poignant, industry-leading content in the future.
#LinkedIn Content Creators Pro Tip: Photo Editing
A wise businessperson once said that no matter what field you are in, you are actually in sales. The reason for this is that we all have to sell ourselves at some point, which is exactly where LinkedIn comes into play.
The purpose of LinkedIn as a professional social media platform is for us to showcase our knowledge, experience, and expertise, and to allow us to advertise this to the people who may one day hire us for those very things. So, in a sense, anyone with a profile is effectively a LinkedIn content creator.
With that said, both your photo and your background photo are a chance for you to advertise your skills, while helping to make a better first impression to potential employers.
They say you should dress for the job you want and not the job you have, and this philosophy applies to your images on LinkedIn as well. So make sure to dress well and to make sure your image looks professional and friendly.
You can also fill your background photo on LinkedIn with evidence of your skills as well.
For instance, if you were a freelance writer, images with clips of your work could fill your background photo. Or, if you’re an expert in your field, you might fill your background photo with images of you speaking at events, which displays both your experience and expertise.
A strong background photo will jump out at anyone who looks at your profile, giving you an edge over anyone just utilizing the basic blue background.
Example Of High-Quality Imagery In Action
There are numerous examples of brands utilizing their background photo on LinkedIn, but one that stands out in its simplicity is from The Lego Group, which boasts an impressive 664,857 followers.
In fact, this is one of the most recognizable brands in the world, and seemingly, really shouldn’t have to do very much to inform people about its products.
Yet with a simple tag line reading “Inspiring and developing the builders of tomorrow” and a background photo of young kids building with Legos, the brand instills the idea of Legos being an educational activity for growing children and adults, all within the confines of the image on their LinkedIn profile.
8. Snapchat
Although Snapchat may not be quite as popular as it was when it was first launched back in 2011, there’s no doubting the fact that it can still be a versatile, and powerful marketing platform for content creators who use it appropriately.
In fact, even today, Snapchat is still considered as one of the top social media platforms out there, especially amongst younger, teenage demographics. Acording to Hootsuite, at the beginning of 2020, there are approximately 218 million active Snapchat users every single day.
And additionally, it’s estimated that roughly 82% of Snapchat users are under the age of 34.
So, although Snapchat marketing might not be right for every brand out there, those that are targeting millennials would be hard-done-by to not to be using this extremely popular social platform.
In fact, while the platform is mainly designed for its users to interact and exchange snaps with their friends, Snapchat users are thought to be about 60% more likely to make an impulse purchase from a brand while using the app.
Therefore, brands that are able to get themselves featured on Snapchat’s Discover page can easily reach a rather vast audience of younger consumers, while also increasing their odds of successfully selling their products or services on the platform.
However, unlike LinkedIn, Snapchat is meant to be more fun and a bit more of a playful social network. In other words, Snapchat is a great platform to use for brands that are looking to show a more casual side of their business.
It’s also good to note that the platform offers specific accounts for brands and businesses that want to be active on the platform. When using a Snapchat Business account, users get access to more features, which cannot be accessed when using a basic Snapchat account.
In essence, these extra features allow brands to support their marketing strategies and gain deeper insights into their performance on the platform.
For instance, Business accounts will gain access to being able to advertise on the platform using the Snapchat Ads Manager, as well as being able to target content specifically based on either age or location in order to reach a more targeted audience.
#Snapchat Content Creator Pro Tip: Filters
Snapchat is all about filters, and as a social media content creation expert, you’ll need to make use of them if you want to attain success on this platform.
In fact, filters can do much more than you likely realize, and are being developed and evolving every day. Filters can add images, animation, and text to your posts, and these visuals can go a long way in improving your post’s reach.
In fact, a good Snapchat influencer will learn how to tell a story by using their filters.
For instance, if you are sharing pictures about a trip you went on, a filter can be used to display the date, time, and even the temperature of that location.
These help to provide a little bit of context to your photos and this will help your followers feel connected with you.
Using filters in multiple photos as part of a story chain can help you tell a full story through images in a way that’s not really possible on other platforms. The more creative you are with your filters, the more your posts will stand out.
Snapchat Content Creators are Still Making Waves:
According to some followers, famous snapchat influencer, CyreneQ, is more filter than human at this point. In fact, she is a young graphic artist that has really found her niche in the realm of Snapchat.
Also active on other social platforms, there is something about CyreneQ’s Snapchat stories that just fits with her creative knack.
In fact, today, her net worth is estimated at between $1 million and $5 million, and much of her social media fame is related to her use of Snapchat content creation to connect with and engage her fans.
But her fans engage with her because of the countlessly creative ways that she uses the artistic options and filters made available in Snapchat.
3 Of The Top Social Media Content Creators Worth Checking Out:
Wondering who the biggest names are in social media content creation? By studying the biggest names in social media, content creators can easily gain a much better understanding of how to lead successful social campaigns, as well as how to simply market themselves properly online.
The idea is simple: study the things that the world’s best content creators are doing, and then learn to create similar content as a reflection of your own brand and the products or services that you offer.
But today, there are literally thousands upon thousands of people out there who are earning a living by creating content on social media.
1. Jordyn Jones
After gaining well over 6.1 million Instagram followers in only a few short years, most people are reluctant to believe that Jordyn Jones is only 20 years old.
However, despite her age, Jones has already worked with hundreds of large and small brands alike, creating and publishing content on her social media accounts, and has earned herself millions of dollars while doing it.
Jones’ name first came to the limelight when she starred as on competitor on the famous dance reality TV series, Abby’s Ultimate Dance Competition. She then started gaining a bit more popularity after covering the Iggy Azalea song “Fancy” and then launching her own Snapchat show called Throwback Toys.
Last year, in 2019, it was estimated that Jordyn Jones had a net worth of somewhere between $1 and $5 million.
2. Raymond Braun
Originally based out of Los Angeles, Raymond Braun is much more than just a social media personality. In fact, he’s a famous social media content creator who also fights for good causes as well.
In fact, a few years ago, Braun was named All-Star on the Forbes’ 30 Under 30 list after designing, pioneering, and managing the wildly popular #ProudToLove hashtag campaign across multiple social media platforms.
Today, Braun is known for his continued support of the LGBT community, as well as advocating for a wide range of youth-related issues. In 2019, Braun’s net worth was estimated at somewhere between $1 and $5 million.
3. Lo Bosworth
Don’t underestimate Lo simply because she was on an MTV reality show a few years ago; she has parlayed her initial fame into a legitimate social media content creation career. After wrapping up the TV series The Hills, followed by Laguna Beach, Bosworth turned to social media and found herself a new, even larger audience as a blogger and content creator.
Today, Bosworth has built a massive home and lifestyle brand that has often been referred to as a more modernized version of the Martha Stewart Show. Based on virtually everything there is to know about simple, everyday life, Bosworth’s brand primarily promotes the homemade/handmade DIY lifestyle.
In fact, when you check out her on her social media channels, Lo keeps things down-to-earth, which makes it hard to believe that she was once a reality TV starlet.
In other words, her content is real and feels human. And this helps it connect to average, everyday type of people, which is probably why she currently boasts a following of about 850,000 on Instagram alone, and her net worth is estimated at well over $3 million.
Choosing The Right Social Media Content Creation Platform For Your Brand in 2021
Overall, each social media platform comes with its own unique set of strengths and weaknesses. Although they can all be powerful marketing tools, not all of them are going to be the right fit for your brand. Facebook is excellent if you want to target a broader age group, or even if you want to hyper-focus your targeting.
While other platforms, like YouTube, are ideal if you will mainly be creating video content. Take the time to focus on your brand’s marketing priorities and then decide which social media platform best suits your needs, to help you become the ultimate content creator in 2021.
As marketers, it can be difficult to determine the right style of promo video to gain the most from your budget. This is why you need the best promo video maker available, and a ton of promo video ideas to put to work to succeed at promo video marketing in 2021.
While they’re great tools for driving engagement, longer promo video ads tend to have a big problem—they’re not designed for quick, effective communication.
Instead, one of the more popular videos types for this fast-paced style is the promotional video ad.
In 2021, promo video ads are incredibly popular since they can communicate ample information rapidly to even the most distracted viewer.
What Exactly Are Promo Videos?
While it may seem like any short video can be a promo, or that any promo is an ad, there’s a little more that goes into this video format.
Promotional videos can definitely be advertisements, but the objectives can range from informing customers and simply showing off your cool products in a fun format to launching events or undertaking new initiatives.
Promo video makers are designed to make your life easier when producing a promo.
Instead of having to drop half your budget on editing, you can download a quick video maker app and use your smartphone’s amazing camera to do the trick.
With promo video makers, you can swiftly put together a great quality clip that highlights your best features and attributes.
Why Do I Need a Promo Video for Marketing?
There are several excellent reasons behind why you should consider downloading a promo video maker and trying your own hand. Promo videos let you do the following for marketing:
Make your brand relatable. Promos are a great way to highlight not just your products, but your team. Show your CEO talking passionately about your company or provide your employees with the chance to shine by giving a tour of your offices.
Give visitors something to draw them in. A short, engaging video can help set the tone and get viewers interested in what you’re selling.
Introduce your products in a fun way. Articles and ads are great for certain purposes, but video gives you a chance to really cut loose. Creating a fun demo can make it easier to sell a product or service and build more hype around it.
How Do I Make a Marketing Promo Video?
While you need a great concept and proper execution to make an awesome video, there are some ways you can make your life easier when filming.
Have the right tools – You don’t need a fancy camera or a $1,000 editing suite. Your smartphone’s camera is powerful enough, especially when used with great promo video makers like VideoBoost, which lets you quickly edit and produce amazing video ads with pre-made or unique footage in under 3 minutes.
Know what your goal is – Promos aren’t necessarily sales-oriented, but you should know exactly what you’re going for. Having a goal in mind helps you make better decisions about the type of footage you need to capture.
Keep it short and simple – Promo videos are meant to be short, so get to the point, and make it a good one at that. Focus on the most important messaging and remove excessive explanations that can distract or detract from your goals.
As for an example easy to use template from a promo video maker such as our Boosted app, watch the clip below to see how you can make your own promo video ad in less than 3 minutes. Below is a basic but professional promo video advertisement template for a yoga business. Watch how easy it is to make:
5 Marketing Tips to Make a Good Promo Video
In theory, creating a promo video for your business may seem fairly straightforward. And while making a video isn’t the most complicated thing in the world, there certainly are a couple of key elements that you won’t want to forget when it comes to making your own promo videos.
Below, we’ll go over a few quick tips to help you understand what exactly goes into making a good promotional video for businesses.
Keep it focused – No matter what you plan on promoting in your video, you need to ensure that the topic is clear and focused, surrounding only the relevant details of your promotion. So, for instance, if you’re creating a promo video for an event, you’ll want to make sure your video covers only relevant topics, such as where and when the event will be held, and what your guests can expect to experience.
Make it a teaser – When creating effective promotional videos, the goal is never to take a deep, insightful look into a product or service. Instead, the goal is to provide its viewers with a short, attention-grabbing trailer, which highlights a certain event or topic, in order to get the viewer interested in learning more. A good promo video should always use fast cut scenes, sound bites, and titles that make the information catchy and easy to remember.
Keep it scripted – Especially if you’re somewhat of a goofy or fun-loving person, you might be tempted to use improvised content for your promotional videos. While there’s nothing wrong with doing this, we highly recommend that you stick to using planned, scripted content for your videos. Keeping your video’s dialogue scripted ensures that you’ll be discussing the right information at all times, without ever straying too far from the point.
Create multiple edits – You’re obviously going to want to make the most out of your promotional videos, which means using them on as many different channels as possible. Therefore, it’s a good idea to try and make multiple different versions of your videos, so that you’ll be able to use them on different channels, and you’ll be able to keep your feeds from getting to be too repetitive.
Graphics are key – When making promotional videos, it’s vital that you use some type of visual graphics, be it logos, banners, discount codes, or dates and times, to help add a bit of an attention-grabbing, visual appeal. Using visual graphics can help make the viewer aware of the key facts that you want/need them to remember.
The main things to remember are that the video needs to clearly focus on a single topic or event, which helps convey the most important information. And, that you can use flashy, memorable graphics to get your viewers to remember certain key details conveyed in your videos.
So by focusing on the information you want your viewers to retain, and by trying to add a visually appealing edge to your videos, you should easily be able to create promotional videos that will entice consumers to want to learn more about your brand.
10 Awesome Promo Video Ads to Inspire in 2021:
Now that we understand the qualities needed in order to make a standout video, it’s time to put your promo video maker skills to the test.
One of the best ways to do this is taking inspiration from other brands, here we take a look at five standout promotional video over the years to inspire your promo video marketing for 2021.
Marks and Spencers
To the backdrop of a popular track, Marks and Spencers created a lively and vibrant promotion video to show off their healthy food range. Already known for their indulgent and upmarket food choices, the British brand uses a choice of uplifting colours with ever-changing graphics, to highlight the freshness of their product range.
Their promo video maker obviously knows a thing or two about synchronicity as the soundtrack is times to the graphics, helping to keep viewers engaged throughout. Cleverly, it keeps text to a minimum, instead letting the video do the talking.
Dollar Shave Club
Bringing fun and humour to an otherwise dry subject, Dollar Shave Club clearly gets its key messages across right from the get go. Pushing their value for money message, it’s clear what their USP is straight away.
In terms of user engagement, it draws you in with its direct approach and great script.
Facing an already well-established market, they take the ‘disruptor brand’ approach, and as you can see, it pays off.
Proving that you don’t have to spend a fortune to create a much-talked about video, they paid $4,500 to promo video maker to produce this, and to date, it’s had 11 million views!
Sealy Hybrid Mattress
Deviating from the usual promo video maker route, Sealy opt for bright happy graphics to sell their hybrid mattress. This dovetails into its investment in innovation and technology, showing that it’s a forward-thinking brand.
Using vibrant colours and their product as the ‘hero’, they clearly demonstrate why you need their hybrid mattress in your life. It’s hard to not feel enriched after watching it!
The animations draws in the viewer throughout the video, making it a compelling watch in a fun way. If you look back at the key targets we talk about in the intro, you’ll see this ticks all boxes.
Listerine
It’s not easy to make mouthwash videos sexy. However, Listerine have developed a well-produced promo video, that explains the journey of their brand.
Like all good promo videos, it answers your questions and incentivises you with reasons to buy their product. With a nod to well-proven advertising techniques, the promo video maker has also given you reasons why you need Listerine, playing on the ‘fear’ of bacteria.
Produced to a high-standard, it sets the benchmark for other animated promo videos.
Blendtec
Going down the ‘shock and awe’ route with a handful of comedy thrown in, Blendtec have raised smiles and over 300 million views with their ‘will it blend video’.
In this simple demonstration, they dump an iPad in their blender, and yes – blend it up! It’s one in a long line of promo videos made by the company that showcases their blending prowess in a fun and entertaining way. Much like the Million Dollar Shave campaign, they’ve also opted for using their own CEO, giving it a personal touch that makes you like the brand even more.
Starbucks
In this promo video, which is no longer than 60 seconds in length, Starbucks takes us through a full year of positivity and kindness, by depicting videos of customers and employees celebrating a range of charitable acts.
By using basic human emotions like happiness and kindness, Starbucks truly attempts to resonate with its customers.
After all, who doesn’t want to deal with brands that are happy and kind, right?
Samsung:
In order to promote its newly released VR technology, Samsung created this fun and captivating promo video, where viewers are taken along on a fully-immersive, 3D ride with Santa and his sleigh.
The fact is that most virtual reality videos are extremely visually appealing, but, they lack any sort of narrative.
That’s why Samsung decided to use something relevant and memorable, i.e. Santa and his sleigh; which helps make the video more relatable and immersive to its viewers.
Plus, who doesn’t love the idea of going for a ride with Santa Claus?
Sometimes, there are simply no better ways to connect with your audience than by using a bit of clever, tongue-in-cheek humor.
And that’s exactly what Hostelworld did when they teamed up with the world-famous, Charlie Sheen, in order to make this short 16-second promo video.
In the video, you simply see Charlie Sheen cooking for a group of youths in a seemingly civilized kitchen, which is used as an ironic reminder to viewers that staying in hostels (and that even Charlie Sheen himself) doesn’t have to be uncivilized.
This clever use of humor not only makes the viewer laugh or smile when they see the clip, but it also works to help make the video (and the brand) more memorable.
Google
When Google initially launched its Virtual Assistant promo video, they made sure to use a combination of visual appealing, single-shot, zoom in/out graphics, and a bit of clever dialogue to depict the problems that their product is meant to resolve.
By the time you’re done watching the video, you have a very clear idea of what the product is, as well as what it’s capable of doing.
Google also does an excellent job of adding a touch of humor to their video, which helps make the clip that much more memorable.
Slack
Slack is an online platform that makes it easier for teams of freelancers and remote workers to collaborate together on projects.
In order to drum up a bit of buzz surrounding the company’s launch, the company decided to release this quirky video, which is reminiscent of an episode of a TV comedy show.
Once again, the effective use of humor is used in order to depict the problems that the company and its product solve. And by keeping things light-hearted and funny, the video is significantly more enjoyable and more memorable to anyone who sees it.
20 Awesome Business Promo Video Ideas
In today’s digital business environment, consumers prefer video to virtually all others forms of content.
In fact, if your brand isn’t already creating video content, you’re missing out on a huge opportunity to attract, engage and delight your potential customers.
In the following article, we’ll go over 20 effective and powerful ideas for promo videos that you can use for your brand.
Some of these promo video ideas include introductory videos, products unboxings, and even simple tips and tricks videos – all of which are ideal videos to help build trust with your audience and promote your brand online.
Our 20 Favorite Promo Video Ideas for Small Business Owners:
Without further ado, here are our 20 favorite promo video ideas that you can implement immediately to boost your business:
1) Business Introduction Videos
When launching your business, you only have one chance to make a first impression. This is why having a good introduction video is so important.
There are a number of ways to create an engaging intro video, but the most successful have these 3 characteristics in common:
They are concise – With so much stimulating content on the internet, holding a potential customer’s attention is harder than ever. Grab their attention and then communicate your message simply and quickly.
They tell a story – Even if your video is only about 3 seconds long, it should still have a storyline. Seeing stories progress is something that holds the audience’s attention more than anything else.
They include a call-to-action (CTA) – Inspire your audience to take action, whether that’s connecting with you on social media, asking a question about a product or service, entering a competition or even making a purchase.
One popular approach is telling a company story, i.e. the humbling tale of how the company itself came to be.
Calling on your company’s legacy can be a powerful tool in attracting and engaging potential customers. In addition, demonstrating that the company has survived and grown over a number of years will reflect endurance and reliability.
Another creative way of introducing the company is by interviewing actual customers and have them make the introduction for you. This immediately communicates trustworthiness as it features real, authentic customer satisfaction.
Alternatively, mimicking a short, famous film or any other popular video can be very effective too, as the viewer becomes engaged in the story since they already know it!
2) Promotional Product Videos
Product videos come in different shapes and sizes. Depending on your target market, customers will be attracted to very different kinds of content.
Nonetheless, they, once again, share 3 key attributes:
They tell a story – Like with introductory videos, the best product videos will get an audience invested in the unravelling of a story. But beyond just making the video engaging, a story gives you the opportunity to show your product being used.
They are short and snappy – As a general rule, product videos shouldn’t exceed 30 seconds — especially if it’s for sharing around social media. Conciseness gives you an opportunity to be innovative. After all, it’s challenging to tell a story and portray your brand values in such a short space of time. There are a few occasions where product videos can go on a bit longer, but these usually have a strong emotional message which can keep the audience attentive for an extended duration.
They connect on a human level – A product exposé should relate to the customer, and videos with a story are far better at doing this than a series of images and text. You want the video to communicate honesty and relate-ability, with customers leaving feeling as though the video struck a chord with them.
For example, check out this short, snappy product sample video, which is only 30 seconds but manages to show the product and its features in a variety of dazzling HD shots.
3) Customer/User Testimonials
A customer testimonial is a previous user of your product or service sharing their personal experience of the company. Video testimonials tend to be more effective than written ones as they provide a face and voice, adding personality and authenticity to the words the customer is saying.
Honesty and believability are the keys to video testimonials. Check out this short Customer Testimonial Video for a better idea of what this looks like.
You want to tell a customer’s story in their own words to really transmit that authenticity factor and make a big impact.
4) How-To Promo Videos
How-to videos are a useful and entertaining way to learn how to do something online, and especially more effective as they rely on demonstration as well as words. Customers respond very well to this kind of video, as it doesn’t immediately spell out “ad”.
Let’s take a look at a few important tips on making a successful how-to video.
Make it human – As we’ve already established, viewers respond well to sincerity and authenticity, which means incorporating some honest, light humor can be a great way to make the video much more enjoyable and relate-able to your audience.
Speed up footage – Again, audiences prefer shorter video content and will get bored watching someone repeat a task many times. Use hyperlapse to speed up some of the footage and make your video more entertaining to watch.
Include subtitles – When scrolling through social media, videos are usually on mute when they auto-play. Having subtitles means viewers can get hooked on the content just by sight.
Make it memorable – If you want to use a how-to video to generate publicity, then you need to make it original, yet easily memorable and recognizable.
5) Repurposing Video Content
While we often create video content with one platform in mind, for example Facebook, it’s a good idea to consider repurposing any of your existing content and optimizing it for other channels.
This is a cost-effective way of getting your content more mileage from your content and having it reach a larger audience.
However, not all video content will work well across all channels so you need to be mindful about what will work where.
For example, very short how-to videos may perform well on TikTok, they’re not going to be as effective on platforms like Facebook or Youtube, where people are usually looking for more in-depth information.
But by familiarizing yourself with the preference of your users on all the different social media platforms, you’ll be able to repurpose your content effectively for each. In turn, helping maximize the usage and potential reach of each piece of content.
6) Listicles/Roundup Videos
Listicles are the incredibly popular and shareable top 10 lists that we pretty much all love to read. In videos, they usually take the form of a “roundup video”, but the concept is the same, listing off any number of the best products, services, etc. in a certain category.
This kind of content is so popular because the sparse text and segmentation makes them very quick and easy to digest. Plus, these videos often work as good “click bait”, so they’re a great way to get your name in front of a larger audience.
People love knowing the more intimate details about brands and people they look up to, just think how many behind the scenes and morning routine videos there are on Youtube.
Giving audiences a look at your offices or factories will intrigue them and help them to get a more comprehensive picture of your company.
It all comes down to portraying that human experience and allowing customers in to see the real, unscripted stuff. In other words, virtual tours and real behind the scenes footage can make your videos seem considerably more human and relatable.
8) Funny Promo Videos
Humour is a great promo video marketing tool, and when done effectively, will win over customers almost every time.
People love when brands don’t take themselves too seriously, and they’re much more likely to share content they think will amuse others too.
A little bit of lightheartedness can go a long way, like this video from a company called Conductor, which instead of advertising their marketing prowess, created a video titled How To Fail At Marketing.
9) Case Study Promo Video Ideas
Case study videos focus on the collective customer experience, often with references to statistics and numbers about a company’s previous work experience.
They can either concentrate on a group of customers or clients who all achieved success with a product or service.
These kinds of videos tend to be very figure-oriented, and generally speaking, the more technical and factual, the better.
10) Live-Streams and Event Coverage
Live streaming is an excellent way to make customers feel connected to you in the present moment, especially when it involves a Q&A and live customer interactions.
Event coverages are a great opportunity to stream live too and you can generate a lot of publicity over social media beforehand to get people to join in. But the key is really to ensure you include exclusive content that viewers can’t get just by watching your usual promotional material.
With that being said, live streaming can be a bit more stressful than other types of videos, especially since it’s very important that there aren’t major hiccups while you’re on air. Customers can easily be put off by technical issues or swear words slipping out, for example.
11) Employee Greetings/Recruitment Videos
Creating videos tailored to welcoming new employees to your company is the perfect way to educate them on the brand values and expectations while making them feel personally bonded to the company.
These videos help new recruits to get to know the culture of your company, know who they can talk to and the procedures for getting things accomplished internally.
A webinar is a live online meeting, conference or presentation.
They tend to be interactive, with customers able to participate via a chat function or even with their voice in a dedicated Q&A portion of the seminar.
Companies use webinars as a way of reaching out to new customers, establishing their expertise on a certain topic, building their brand awareness, or as a means to promote the launch of a new product or service.
Sometimes they are aimed purely at existing customers, or for training new recruits. However, a webinar can be targeted at virtually any audience, and is a great way to help get them involved and interacting with your brand.
13) Tips and Tricks
Similar to how-to videos and humorous content, tips and tricks are a great way to produce digestible content for your audience, without seeming overly ad-like.
When it comes to promoting your brand as a reliable source, there’s almost no better way to do so than by answering your customers’ most pressing questions.
In fact, FAQ video can benefit your brand for two main reasons.
For starters, an FAQ video will provide valuable information to your audience, which they’re already likely looking for, and at the same time, it’ll help establish your brand as being knowledgeable on the given subject matter.
Typically, current event videos are used by larger news and media outlets. However, there’s no reason that your brand can’t capitalize on current events in the world to make your videos more up-to-date and relatable.
For instance, at the onset of the COVID-19 pandemic, millions of businesses around the world started making videos to highlight their response and reaction to the news.
16) Solutions
Similar to How-to videos or FAQ videos, a solutions video is all about offering a solution to your customers’ problems.
In content marketing, when a brand wants to create content that’s going to be effective with their audience, they first work to learn about their potential customers, i.e. who they are, what they do, and more importantly, what they’re problems and pain points are.
In turn, by focusing on creating content that addresses and offers solutions these pain points, you can be sure that your videos will actually be valuable to your viewers.
17) Press Releases
Often created by larger agencies, firms or corporations, a video press release will be made to resemble a news report, announcing some type of news from the company.
Maybe your brand has recently launched and succeeded in meetings its goals for Q1 of the year, or maybe the company is being bought out by a much larger company, either way, any internal company happenings are ideal opportunities to create a good piece of video content.
18) Holiday Videos
Every holiday on the calendar is a potential opportunity to create a good promo video for your brand.
Whether we’re talking about Christmas, Hanukkah, Easter, or even Halloween, creating topical videos about current happenings is a sure-fire way to have your videos resonate with viewers.
19) Ask Questions
A company promo video can also be a great opportunity to get to know your audience better.
For instance, you might create a video where you ask questions or conduct a poll for your audience. This gives the audience an easy and helpful way to interact with you, while you get the benefit of learning even more about your potential customers.
20) Thank You Videos
Finally, this list wouldn’t be complete without mentioning that it’s important to empower your audience and ensure that they know how important they are to your brand or business.
Thank you videos, for example, make great follow-ups after company events, conferences, or meetings.
Promo Video Ideas: What’s Next?
We listed 20 ideas for your next promo video to support your brand. What are you waiting for?
For additional resources, check out these promo video guides:
Promo Video Maker: Create an awesome promo video with our promo video maker!
How to Start a Vlog: Vlogging is easier than ever with our awesome vlog guide!
With over 500 million active monthly users, TikTok has quickly become one of the most popular social media platforms on the market. Brands that leverage this powerful social tool can easily promote their products or services to a much broader audience.
With 1.3M followers, and well over 22.9M likes, this restaurant chain can easily get it’s messaging, branding, and advertisements in front of millions of consumers simply by regularly posting on the platform.
Below, we explain how to use TikTok hashtags effectively to ensure that your TikTok posts will have as wide a reach as possible. We’ve also included a list of the most popular restaurant and food-related hashtags to help get you started out on the right foot.
Let’s take a look!
Finding The Right Restaurant Hashtags
While it’s important to include hashtags with any of your social media posts, they’re not going to do you any good if they’re not relevant, descriptive, or popular.
In other words, you’re going to want to take the time to create a list of highly-relevant, niche-specific keywords that can be used as TikTok hashtags.
As a restaurant owner, these will typically be restaurant or food-related.
However, it’s more important that the hashtags you use are relevant to your TikTok videos themselves more than being relevant to your industry.
For example, maybe you’ve recently published a series of TikTok videos that explain how to make your own tiramisu. In this case, it would be ideal to include a few relevant hashtags, such as #DIYtiramisu or #DIYdesserts.
Or, if you’ve created a video showing your kitchen staff in action, a hashtag, such as #BehindTheScenes, would be relevant.
Finally, while relevancy is crucial when using hashtags, it’s important to include a combination of popular hashtags as well.
But how do you know what TikTok hashtags are popular enough to use?
Competitive Analysis
While you must never imitate or copy your competitors, it’s still a good idea to occasionally check in on what they’re doing, the type of content they’re producing, as well as what sort of hashtags they’re using with their posts.
Not only is competitive analysis a crucial aspect of any successful marketing strategy, but doing so can also help you generate TikTok video content and TikTok hashtag ideas that are already relevant and popular in your industry.
Plus, performing a competitive analysis can also help you spot content gaps, which can help you create content and use hashtags that aren’t yet being used by those in your industry.
Creating Your Own Branded Hashtags
Branded hashtags are simply hashtags that include the name of your business, brand, organization, or products or services.
So, for instance, if you operated a fine-dining establishment called Chez Ren, you might want to start using a hashtag, such as #ChezRen or #RensEatery.
While the main goal of doing this will help get your establishment’s name in front of your viewers, making it more memorable, at the same time, it will also make it easier for your viewers to browse and explore all of your content that’s been shared using the same hashtag.
In this case, when a viewer clicks on one of your branded hashtags, they’d be led to a listing of all your content, rather than only seeing the one post.
The 25 Most Popular Hashtags For Restaurants Owners to Copy & Paste
Keep in mind that this is not an exclusive or exhaustive list, and rather than solely using the following hashtags, it’s much more practical to use a combination of relevant, niche-specific hashtags, as well as your own branded hashtags.
Remember that while these are considered some of the most popular restaurant-related hashtags, using them won’t do you any good if they’re not relevant and descriptive of your producing content.
TikTok Hashtag Tips for Doctors and Medical Practices
As a healthcare provider, there are many strict doctor-patient rules that you have to adhere to, at all times.
However, that doesn’t mean that you can or shouldn’t be using TikTok as both a fun and engaging tool to help promote and grow your medical practice.
So, for doctors, nurses, and other healthcare practitioners out there ready to tackle using this trendy social platform, we’ve put together the following guide on using TikTok hashtags effectively to increase the reach of your content.
Let’s get to it!
Basic Hashtag Strategies For Doctors
Using hashtags is important for a couple of reasons.
For starters, they help TikTok’s algorithm understand the context of your posts and know when to show it to its users.
But on top of that, they also make it easier for the platform’s users to search for and explore similar content, which, in turn, can also help your TikTok videos reach a broader audience than solely those who already follow you.
With that said, the TikTOk hashtags you use must always be relevant and at least somewhat descriptive of the video content you’re posting.
Using irrelevant hashtags will cause your content to appear spammy to your potential audience.
Using Branded Hashtags
Branded hashtags are simply hashtags uniquely relevant to your brand or the products or services you provide.
Using branded hashtags can help your viewers associate your content with your brand, or in this case, your medical practice. But at the same time, using branded hashtags will also make it easier for your followers to view all of your related content from a single click.
For instance, as a medical practice, let’s say that you’ve recently launched a series of short TikTok videos on the harmful effects of smoking and how to get help to quit.
In this case, you might opt to use a branded hashtag, such as #QuitSmokingWithDrJohn or something else of that same nature, on all of the videos you publish.
This way, when a TikTok user watches one of your videos, they’ll easily have the option to click on your hashtag, which will allow them to browse and explore all of the videos you’ve created on smoking cessation.
Analyzing The Competition
To find hashtags that are highly popular and still relevant to the type of services that you provide, it’s never a bad idea to take a look at your competitors to see what they’re doing that could work for you.
Of course, you certainly don’t want to copy them, but it’s still good to keep an eye on what others are currently doing, which you can then use to generate hashtag and content ideas for your own practice.
For example, when you look at @nursekala, with over 56K followers and well over half a million likes, it’s easy to see why taking a few notes from a pro might benefit your practice.
Using The 25 Most Popular Doctor Hashtags to Copy & Paste
While you’re always going to want to use hashtags that are relevant and descriptive of your content, it’s also a good idea to mix them up with some of the industry’s most popular hashtags.
Below, we’ve outlined a short list of some of the most-used hashtags for doctors and medical practices. However, make sure to get creative, use hashtags in a fun and engaging way, and you’ll easily be able to reach a bigger audience than ever before.
How to Start a Successful Vlog: 10 Tips + 10 Examples
Vlog. The word was coined in the year 2000, which stands for either video blog or video log, and in 2021 is now ubiquitous. Everyone is vlogging these days, and everyone wants their vlog to become big. Here’s how to start a successful vlog:
Starting your own vlog is harder than it looks, but with the right focus, preparation, and equipment, there’s no reason you can’t become a successful vlogger in 2021.
In this post, we offer 10 tips on how to start a successful vlog, as well as 8 examples of awesome vloggers from YouTube and TikTok who started it on their own to become legitimate vlog successes.
If you visit YouTube in 2021, you can easily look up a long list of influencers, streamers, and your average, regular people, who have a ton of video content being shared with the online world.
But one thing that all of these vloggers have in common is that they all have thousands, and in some cases, even millions, of subscribers.
And while this is great for celebrities and influencers, if you’re like me, these numbers have probably left you wondering how you too can build a similar-sized vlog community on YouTube or another channel, with just as many subscribers, likes, comments, and overall popularity.
So with that in mind, we have crafted the following guide to help you launch your very own vlog and to help get you started on your way to effervescent vlogging stardom.
If you are ready to create an awesome & super successful vlog, then it’s time to jump right in!
Start Your Vlog Today:
Step 1: Know What You’re Talking About, And Who’s Listening
Your first step into the vlog life should be to determine what your interests are, and whether your target audience is interested in listening to them.
Defining your vlog topics to suit your audience will give you the tone, style, and even the language that you’ll need to use to help your content connect with your audience before starting your vlog. Basically, learning about your audience will help you determine the language you should be using in your videos.
Step 2: Identify Your Target Audience
As I’ve mentioned, once you’ve really worked to narrow down your topics, you’ll need to get to know who you want to be talking to, or the people that are going to be interested in what you have to say.
This is referred to as niching down, which is essentially finding your target audience and narrowing down the core problems they face, which, in turn, will allow you to offer them the information, products, or services that they actually want and need.
So, as an example, let’s just say that you’re planning on starting a vlog about personal fitness, where you plan on sharing information about nutrition and keeping yourself in shape.
In order to create vlog content that your audience will actually want to watch, you’re going to need to learn about the types of problems these people face on a daily basis.
By understanding the problems your audience members are currently facing, you’ll be able to craft your content in response to their needs, enabling your vlog to become a trusted source of information to your viewers.
For this, marketers typically create buyer personas, which are semi-fictional representations of your potential viewers. These are then used to learn more about how you can create video content your audience will love.
Step 3: Build a Unique and Catchy Vlog Brand
Armed with the most epic concept, your next step is to start building your vlog brand and vlog channel.
Unlike companies that produce and sell actual products, the only thing you’re selling is YOU.
Therefore, there are three key things you should be considering at this stage, which include:
Your vlog channel’s name, which needs to be unique, but still relatable to your industry.
Your vlog logo, which should be simple enough easily fit in a small YouTube icon, while also being memorable.
Your internal branding for vlogging videos, which will be used to present your content any time you upload a video. Think of this as the credits, or other pertinent information that will help brand your videos as your own.
Most importantly, you need to start building your brand on social media by interacting with other influencers, building your audience, and getting the word out about your content.
The fact is that if you want your vlog to be successful, you’ll need to gain followers on almost every digital channel there is. This includes being active on social media, as well as your own blog and the blogs of other influencers in your industry.
In the end, the more people that you can get your brand in front of, the better it will be in terms of future growth.
Step 4: Determining Which Channels You’re Going To Use for Vlogging
In today’s digital landscape, there are literally dozens of platforms that you can use to host your vlog content. For instance, you might want to host your videos directly on your own personal WordPress website, or you might choose to post your vlog content solely to your YouTube Channel.
Regardless of the platform you choose, it’s important to be promoting your content on the channel where your target audience is already hanging out.
So, for instance, let’s say that you’re planning on creating a vlog about video gaming.
Because of the fact that video gamers are known to spend a lot of time on YouTube, watching videos of other people playing, it would be wise of you to post your vlog content on YouTube, where you already know that a large number of your potential viewers are already spending their time.
Step 5: Have the Right Vlogging Equipment, And Practice With It
Sometimes, it seems like YouTubers are streaming directly from their PCs, using built-in mics and webcams.
While you can certainly start out with these types of basic, built-in recording equipment, in order to become a successful video blogger, who posts high-quality videos, you’re going to need a lot more than a built-in mic and camera on your laptop.
In fact, most popular vloggers use dedicated recording devices, or even their own smartphones, to record their videos.
You’d actually be surprised at how many famous vloggers use their smartphones as their recording devices, which today can shoot and record in ultra high-quality.
So, either way, if you’re serious about your videos, you’ll need these three things:
A fantastic smartphone, with a camera capable of recording in high-resolution
Good video editing software, that gives you full control over your final product.
Lighting equipment, if you really want to get serious about creating high-quality videos.
Then, once you have your recording setup, you should take the time to get familiar with it, and then, by embracing the fun of learning about your recording equipment, you can get started making and publishing videos to your first vlog!
Step 6: Brainstorm Relevant, Fun Content
Everything so far has built up to this, but the key point is that you need to get to work brainstorming content that your audience is actually going to want to watch.
Vlog video content should always be fun, engaging, and most importantly, relevant to your audience.
Improvisation can be good sometimes, but you should never rely on it as your go-to when filming videos. Instead, think about your vlog topics ahead of time, do your research, and have your vlogs planned out in advance.
In the end, the key to creating engaging content is to craft your topics around the problems and issues that your audience members routinely face.
Then, by providing them with solutions to their problems via your video content, you’ll be able to almost guarantee that people will be interested in what you have to say.
Step 7: Craft Your First Episode
Now that you’ve brainstormed your vlog topics and have done your research, it’s time to craft an actual episode for your vlog!
One of the most important elements, besides your actual footage, is your introduction.
Whether animated or filmed in real life, this is the part of your vlog that’s either going to hook your audience or have them scrolling past without even giving you a second thought.
Therefore, be sure to make a good impression by presenting to your audience who you are, what they’re about to learn or witness in the video, and exactly why they should tune in.
The “why” itself should quickly and easily explain the solution to the viewer’s problem. So for example, similar to this marketing idea, a good first vlog episode might explain to your viewer why they should follow your vlog.
The key is to immediately offer the benefits the viewer will get by watching your vlog post.
Your intro should also present any branding materials you may, including your brand name, catch-phrase, or logo add to your video. Consistently integrating these brand elements will also help make it easier for your viewers to associate the information they’re learning with your brand in the future.
When presenting your branding in your vlogs, video overlays are going to be needed to help you achieve this. For this, you’re going to want to use a high-quality video making tool, which can be an essential tool to the success of any vlog.
Finally, another important element of your vlog channel content is going to be the outro of your videos.
Rather than just saying goodbye and having the screen fade to black, use your outro as a chance to remind your audience how they can further connect with you. And don’t forget to invite them to engage with you by leaving feedback in the comments, sharing the video with their friends, or by subscribing to future episodes.
Step 8: Marketing Your Vlog
Once you’ve learned about your audience, and have started & crafted a vlogging brand that addresses their core needs and values, you’re ready to start pumping out content and working to build your online presence.
But don’t fool yourself; you can’t expect to go from zero followers to a million overnight. In fact, it’s probably going to take you weeks, months, and maybe even years before you reach a million followers.
But the point is that you need to work at marketing your vlog, which means promoting your content and being active on all social media channels, including Facebook, YouTube, Instagram, Twitter, and TikTok. Consider using Boosted’s promo video maker to create short promo clips to promote your vlog channel.
Step 9: Earn Money As A Vlogger Influencer
Finally, once you’ve gained a bit of popularity and have built up your vlog’s audience, you might want to start thinking about the ways that you can monetize your blog in order to start earning a bit of extra money.
There are many ways that vloggers can turn a profit, which includes selling products directly to their audience, or by promoting affiliate products, which are only a few of the ways a vlog can be used to generate profits. Here’s a fun list of 10 popular vloggers to check out (and check out our own list below!).
Step 10: Growing Your Network
With your first vlog channel episodes published, unfortunately, the hard work doesn’t quite end there.
In fact, it’s vital to remember that networking, marketing, and promoting your vlog is an on-going, continuous effort, that is, of course, if you want to be successful. With that said, posting a vlog episode to your social channels, and then logging off is the equivalent to walking into a room full of people, yelling “look!” and walking back out.
My main point here is that your vlog’s engagement should never be entirely dependent on your followers initiating the conversation with their comments and messages to you. In fact, you should always be always be inviting them to engage with you, not the other way around.
Therefore, make an effort to find other likeminded content creators and engage with their content, especially anyone that appears to be just starting out.
Be friendly, positive, and engage with new users by leaving comments or messages that are genuine and more than just a few words. However, always avoid pandering any other users by asking directly for likes, views and follows.
When it comes to marketing yourself online, mutual support and encouragement are the keys to the relationships that you’ll build.
So at the same time, when people do take the time to engage with you, return the favour with well-thought out responses that will make them feel like they’re connecting with a real person, and not just a robot, who’s only talking to them because they said hello first.
Finally, whether on-camera or online, remember to always be authentic and yourself. When it comes to starting a successful vlog channel, there are only 3 things you need: Keep it real, keep it fun, and let your creativity soar!
5 Tips For Marketing Your Vlog On Social Media
Simply starting a vlog channel is not good enough. Being present on social media is crucial when it comes to marketing and promoting your vlog content. However, it takes more than signing up and posting to harness the true marketing and engagement power of these online platforms.
Below, we’ll explain a few platform-specific tips for successfully marketing your brand new vlog content on social media.
Facebook Vlogging Tips That Every Vlogger Needs to Know
When it comes launching and promoting your vlog, being present and active on Facebook is an absolute must simply because it’s singlehandedly the largest social media platform on the internet, boasting an astounding 1.79 billion daily active users.
Using Facebook videos is an easy, visually-appealing way to publish, engage, and share your episodes with others, especially thanks to Facebook’s auto-play feature, which enables videos to automatically begin playing when scrolled without needing clicking/tapping upon by the viewer.
Although this feature can be turned off by an individual Facebook user, when it’s enabled, videos that play automatically are a great way to capture user attention, while they’re simply scrolling by.
When uploading your vlog content to Facebook, you can even take your vlog content’s visual appeal one step further by creating custom thumbnails that can help capture potential viewer attention.
Often, this small image will be the first thing your viewers see when they stumble upon your video, and in some cases, a video’s thumbnail might be the sole decision-making factor as to whether or not a person clicks on the video to watch.
Should you have a budget for it, it may also be of interest for you to create and implement a paid advertising strategy for your Facebook videos and vlog content.
In fact, Facebook users can “boost” their posts, paying per click from other users, which helps increase their visibility.
But the best part of paid advertising on Facebook is that ad campaigns can integrate a huge variety of demographic targeting, such as your desired audience’s ages, location, and interests.
Keep in mind, even if you choose to host videos directly on Facebook, you can also leave short links to your YouTube content in the captions and comments. In turn, this allows your audience to choose which platform they want to use to follow your vlog content on.
Finally, because internet users often have shorter attention spans, you might want to consider cutting out a small piece of an longer episode to create a “trailer” to post to your profile or page, with a brief description and link to the full video.
Twitter Is Still a Huge Vlog Promotion Platform
Twitter is an underrated platform for someone to promote a vlog channel they have recently started. One of the best things about using Twitter is that it can really get you in the habit of crafting messages and content that is short, sweet, and right to the point, namely due to its 280-tweet character limit.
Depending on how many users you follow yourself, Twitter can seem busy and almost overwhelming with content and conversations.
When posting vlog episodes to Twitter, avoid using auto-shares from other platforms that only display the basic title and URL.
Not only does this tend to look a bit “lazy”, but it also looks robotic, and may turn off potential followers who may assume that you don’t even take the time to log onto the network to create and curate your content.
Because your tweets are going to need to be a bit shorter, try and think of a compelling intros or previews that will make users want to click through to watch your content.
For each new episode, I recommend trying to scribble down 5 to 10 different ways you can tweet about the video. Then, you rotate through these options on separate days or weeks, creating multiple tweets that will all be used to promote the same piece of content.
To help make this easier, there are even platforms, such as Hootsuite and Buffer, which allow you to curate and schedule your content in advance. So, all you’ll need to do is sit back and watch your tweets go live at the pre-determine date and time!
When possible, your tweets should always include something that will catch a user’s attention. This could be an interesting quote, an intriguing statistic, or even a deep, thought-provoking question, where your video content should be the answer or solution.
You can also increase your chances of being found on Twitter, by including 1-2 hashtags per tweet, whenever possible. But don’t just hashtag random or common words like #video, #youtube, or #vlog.
Instead, make your hashtags relatable to the content that people would actually be searching for when exploring accounts and topics that are trending.
You can even test drive your potential hashtags by searching for them and seeing what other tweets come up from other users. If you search a hashtag and a large amount of content from popular accounts show up, you can be sure that the hashtag in question is going to be good to use for your content.
Finally, to create even more potential intrigue and interest in your content, you can even attach a shorter teaser video to your tweets to give users a sneak peek at what they can expect when they click on your link.
Note that Twitter’s maximum video length is currently 2 minutes and 20 seconds. So for anyone who’s videos might need a bit of a trim, make sure to check out our Boosted Video Making Tool.
Don’t Ignore Reddit
With Reddit forums being composed of user-generated content posts, many of them have strict rules about the levels and types of self-promotion that are acceptable on the platform. You can’t blindly share your vlog content there.
In other words, because of the sheer number of users on the platform, including moderators, somebody will notice if you’re blatantly posting continuously without any type of further engagement, and you’ll risk being banned from the platform.
Furthermore, the number of views on your profile also present your Reddit history in a clear, easy to view list. Therefore, it’s quick and easy to conclude when a user is a shameless self-promoter or is genuinely active on the platform.
When using the platform, users can use the search box to find specific communities (AKA subreddits), each of which relate to the topics and interests covered in that forum.
Take some time to explore the platform, reddits, and subreddits, and see what kind of posts are already taking place. This should help give you a better idea on how to best integrate yourself.
Engage other users’ discussions or inquiries and, whenever possible, try to gauge if introducing your channel, video or brand would be a natural fit among the tone, topic and comments.
Respond to questions that other users might pose, and when necessary, provide them with a link to your content if they show any interest.
If your target subreddits don’t allow link posts, consider posting your video transcript as a text post, complete with a footer that mentions how the information provided is derived from your vlog. Then, you can link to it in the text.
Content-rich posts are the true favourites of Reddit users. Therefore, as much as we’d all love to simply drop and link or write “I did this thing, come and see!”, you’ll need to make a bit more effort if you want to succeed.
Give your viewers something thought out and helpful to look at. This will help build their trust, and not only increase the possibility of them finding you off-Reddit, but they’ll also be less likely to report your posts as spam to the moderators.
Similar to hashtagging on other platforms, when it comes to categorizing your reddit content, you’ll need to use the Reddit flair.
A Reddit flair is a tag that can be added to your customizable username, based on moderator allowances. If your selected subreddits allow for custom flairs, make sure to add your URL, which will make it visible each time you engage in a conversation.
Use Pinterest to Cross-Promote Your Vlog
While many people think of Pinterest as just another social network, or just a photo album for pretty pictures, it’s also a search engine, and yet another awesome opportunity for you to promote your vlog content.
To make the most of this platform, simply sign up for your free account, fill in as many profile details as possible, including your website or YouTube URL, and then it’s time to start creating boards and collections of pins.
You can think of Pinterest boards like cork boards you’d see in an office space.
They’re often categorized by theme or topic, which is exactly how you should present your episodes and other content pieces when pinning them to your profile.
Whether you “pin” your full video or shorter preview, make sure to include a brief summary and a link in the detail box to increase searchability for other Pinterest users.
A good strategy is to type some of your themes or topics into the search bar, and see what other types of similar pins users are creating. This is a great way of brainstorming how you can name and optimize future episodes.
Finally, also be sure to engage this community by commenting on or re-pinning relatable content posted by other users. Also, don’t be afraid to ask questions to see what users like or how they feel about the content you’re creating.
IGTV is Perfect for Vloggers
Made for both photo and video content, promoting your new vlog can be both simple and tricky on Instagram.
Unless you have the swipe-up function in Instagram stories, which is only available to those with 10,000+ followers, there is only one place users can post a working URL: in your main bio.
In fact, any URLs pasted into your Instagram captions will only show up as a basic caption text and won’t be clickable.
By using Instagram’s IGTV feature, users are able to post short or long-form videos, which leaves it up to you how much of an episode you want your followers on this platform to see.
The maximum length of an IGTV video is 60 minutes. So if your content is a lot longer, you might want to consider a condensed version or a trailer clip, followed by a call-to-action to see the full version by clicking the link in your bio.
And once again, engaging with your audience is crucial to your success on the platform.
Find relevant followers, likeminded content creators, or search for relatable hashtags to find potential audience members that you think your brand could really click with, and engage with them by liking, commenting, or sharing their content to your story. This could be a game changer for your newly launched vlog channel.
10 Awesome Examples Of Successful Vloggers
Learning from the best is the way to do it. All of the vloggers below started their vlogs all on their own and each of them are super successful. YouTube and TikTok seem to be the biggest vlogging platforms right now, so we’ve gone ahead and highlights 10 of the best vloggers that we can all learn from. (IGTV vlogger examples are coming soon!).
7 YouTube Vloggers You Must Check Out Now:
So now that you have a better idea of the steps you’ll need to take in order to start a successful vlog, let’s take a look at a few examples of some of the leading vloggers on YouTube.
1. Daniel Howell
Originally named Danisnotonfire, Danisnotinteresting is a popular YouTube vlog run by British-born, Daniel Howell, who has been continuously uploading video content since 2009, and seems to be quite skilled at making vlogs.
Today, the channel is simply named Daniel Howell, but with just under six and a half million subscribers, there’s no denying Daniel’s extreme popularity.
Dan himself describes his videos as being “about how awkward he is, and how people laugh at him.”
In addition to his own YouTube channel, Daniel also runs another channel with a video game partner by the name of Phil Lester. Together, the duo’s channel, DanAndPhilGAMES is officially recognized as one of the fastest-growing channels on YouTube.
2. Tyler Oakley
Although not every single one of Tyler Oakley’s videos are true vlogs, his YouTube channel does have a section titled “Day in the Life”, where he posts regular vlog videos of his daily activities.
Typically, you’ll see Tyler posting a few videos each week, ranging in topics from product reviews to story about life. Many of Tyler’s videos have a focus on life from an LGBTQ perspective, where topics like health care, suicide prevention, and education are common.
Back in 2016, Tyler was awarded as the YouTuber of the Year, and today, his channel boasts roughly 7.2 million subscribers.
3. Lilly Singh
With the motto “hustle harder every day”, Lilly Singh is a Canadian-born YouTuber, vlogger, actress, and author, who runs a YouTube channel called ||Superwoman||. Singh’s channel went viral overnight, receiving more than 2 billion views and accumulating more than 12 million subscribers.
Lilly began uploaded videos in 2014, showcasing a wide range of her daily vlog activities.
Since then, she has received several awards for her YouTube activities, such as two Teen Choice Awards, four Streamy Awards, an MTV Fandom Award, and a People’s Choice Award.
4. La Petite Noob
Hosted by Toronto-based fashion and lifestyle lover, Joelle Anello, La Petite Noob began in 2014 as a day-in-the-life and beauty-style vlog. Initially, Anello would present luxury bag reviews, makeup demonstrations, seasonal stylebooks, try-ons and shopping hauls.
Now a married mother who has traded in her city condo for a comfortable family home, Anello also produces episodes about life with a baby, home décor, other types of fashion, and beauty.
In addition to her YouTube channel with over 12.9k subscribers, you can also find Joelle’s content on her main blog as well as her gorgeously pink Instagram. Here’s a recent, awesome IGTV vlog post she recently shared:
https://www.instagram.com/tv/B-FF10onl8x/
5. Steve Dangle
The internet’s most loyal Toronto Maple Leafs Fan, Steve Dangle began his hockey channel in 2007, recording “Leafs fan reaction videos” after each game, plus a range of one-off type videos such as Stanley Cup predictions, hockey FAQs, and pre-season updates.
Steve has shown with his YouTube vlog that even a niche interest such as a hockey sports team can attract a loyal and large following.
Since his rise to internet stardom, Steve has not only launched The Steve Dangle Podcast, but he’s also released a best-selling book, “This Team is Ruining My Life (But I Love Them).”
Steve is also a creator of sports media for Sportsnet, where he covers stories on a wide range of NHL-related topics and other teams.
6. Istiana
Singer, songwriter, entrepreneur, and travel vlogger, Istiana has been YouTubing since 2009, when she first began with posting videos of her breathtakingly beautiful covers of pop songs, which eventually expanded into fashion hauls, hair tutorials, city explorations, and home décor tips.
Wanting to inspire women to follow their own dreams and aspirations, Istiana is also the co-founder of The Monday Girl, an online community where women can share career opportunities, event opportunities, and other networking invites with other likeminded women.
Always staying true to herself and the interests of her community, Istiana has successfully integrated brand storytelling into her platform, creating authentic works with many major names like Sunwing, Warner Music, Air Canada and MVMT.
Istiana is also now a recognized L’Oreal Professional Consultant, coinciding with her knack for hosting panels and workshops. To date, her most popular videos include her Japanese and Bali travel vlogs, her original songs, and her DIY wall art how-to videos.
7. Gunnarolla
As a music producer, video creator and world traveller,Andrew Gunadie, aka Gunarolla, is yet another great example of a successful vlogger.
With a naturally pleasant personality, and a flair for on-the-spot comedy, Gunnarolla’s videos are not only fun and entertaining to watch, but they also tend to be informative, if not thought-provoking.
Not only is Gunnarolla a top Youtuber, but he’s also been featured on many major TV networks, including HGTV and the Travel Channel.
No longer a stranger to big brand partnerships, Andrew Gunadie has worked with some big names including Google, Microsoft, LCBO, Samsung, and Telus, as well as various other vehicle manufacturers and major tourism boards.
This past year, when travelling was put to a hasty halt, Gunnarolla pivoted his video production toward a series he called The Quarantine Show with #StayHome lesson and diary themes.
Some of his other popular videos cover topics such as things to see and do in various cities, music production how-to’s, fun keyboard song covers, and lots of food-related topic.
https://www.instagram.com/tv/B_6OQPJjJTV/
Plus, if you follow Gunnarolla on Instagram, you can often find him taking requests in his Instagram stories for quick, and often genre-bending covers of top hits or TV/movie theme songs, most of which, are available for viewing in his highlight reels.
3 TikTok Vloggers Who Are Killing it in 2021:
Although YouTube is the main platform for when it comes to uploading new vlog content, TikTok is still a powerful contender, which has become increasingly popular with younger internet users in recent years.
So with that in mind, let’s take a look at a few of the world’s most popular vloggers that are using TikTok to host their successful vlog content.
Addison Rae
Aside from being known as a prominent TikTok vlogger, Addison Rae is also a model and social media influencer, who has mostly gained her popularity for posting lip-sync and dance video on TikTok.
Although Addison’s TikTok was only launched in 2019, she’s already managed to accumulate some 45.7 million TikTok followers, as well as millions more on other social media platforms like Instagram.
Jacob Sartorius
Although Jacob Sartorius has been a well-known personality on social media since he was a young child, today, he’s widely known for his personal style and the music video vlogs that he regularly posts on TikTok.
Back in 2016, Sartorius released a hit single called “Sweatshirt”, which has since reached the United State’s Top 100 Hot Chart and has helped Jacob attain his TikTok stardom.
Typically, you’ll find Jacob posting videos to his audience of some 23.5 million followers, usually about the latest trends or by using the newest, catchiest songs the charts have to offer.
Garima Chaurasia
With well over 20.9 million followers on TikTok, there’s no doubt that Garima Chaurasia has made a name for herself as one of the world’s most successful vloggers.
As a 21-year Indian girl, Garima is still relatively new to being a TikTok influencer. However, since she first hit the scene, her channel has found massive success, literally gaining her millions of followers in a matter of months.
Garima’s videos on TikTok first went viral when she posted a video of herself dancing to an Indian pop song called “Boht Hard”. Since then, Garima says that she’s working to create similar videos, which, have so far proven to be beneficial for her online business.
In just a few thousand words, we have written up a guide for what we think holds the keys toward anyone starting their own successful vlog channel. Good luck and get vlogging!!!
As a florist, using TikTok and TikTok hashtags can be a great way to help showcase your floral services at weddings, parties, and other types of events.
After all, your business is already one that is highly visual in nature.
So, what better way is there to promote your services than by creating short TikTok videos, where you can display your services live and in action?
Below, we’ve put together a short strategy guide on how to use TikTok hashtags effectively so that your TikTok video content will reach a much larger audience beyond your followers.
Using Popular Floral Hashtags
Before getting started with your own strategy, it’s always a good idea to check up on your competition to see what hashtags they’re using. Many of your competitors will already have their own hashtag strategies in place, which you can use as reference points for launching your own TikTok marketing campaigns.
So don’t be scared to follow your competitors, or at least peek in on them, and keep an eye out for all ideas and strategies that you can implement into your own marketing campaign.
For example, @oliviacholivia has over 41K followers, and a jaw-dropping 1.3M likes, meaning she’s worth checking out for hashtag ideas and inspiration.
By doing this, you’ll be implementing strategies and ideas that are already working well for your competitors. And, you’ll also be able to keep an eye out for content gaps, which you can use to identify hashtags and content ideas that nobody else is using yet.
Branded Hashtags For Florists
Branded hashtags refer to hashtags that include your brand name or the name of your products or services.
For instance, if you run a florist service called Fanny’s Flowers, you might want to create a few of your own branded hashtags, such as #FlowersByFanny or #FannysArrangements
While using these is simply a great way to help your viewers associate your content with your brand, it’s also a great way to help aggregate any of your own similar content into the same place.
This way, when one of your followers searches for your branded tags, they’ll be brought to a collection of all of your content, which will hopefully get them hooked on your brand.
Hashtag Challenges
Challenges are another great way to help drum up some hype and get your followers more engaged with your brand.
To launch a TikTok hashtag challenge, you’d first have to encourage your customers to create their own short TikTok videos about your brand or its services.
And then, you’d have them tag their videos with a pre-determined hashtag, possibly something like #FannysFlowerChallenge2021.
For example, let’s say that you provide floral arrangements for weddings.
In this case, you might encourage new brides and grooms to create short videos in front of the arrangements at their ceremonies and then use your #FannysFlowerChallenge2021 hashtag on the post when they publish it.
You can even incentivize your challenges by offering rewards, such as discounts or giveaways.
But even without rewards, hashtags challenges are awesome for helping get your followers involved with the brand while also getting your name out there in front of a larger audience.
Top Hashtags For Florists 2021 to Copy & Paste
Below, we’ve listed some of the most popular hashtags that relate to florists and their work below – and here is a video from @maunaflorist to help you get started!
But don’t forget to mix these up with a healthy balance of your own branded hashtags to help make your TikTok marketing campaign as memorable and as successful as possible.
