There are millions of travel businesses around the world, with 55,994 agencies and 9,132 tour operators currently in the U.S. alone, according to IBISWorld.

That’s why it’s so important to stand out.

It’s not enough just to create travel promo videos, as 92% of marketers claim social media videos are a part of their strategy, according to Wyzowl. No, you need to create statement travel promo videos that have the potential to go viral, with an awesome promo video maker.

Here are our top 5 tips on how exactly you can create a killer promo video:

1. Define Your Goal

First things first, decide why you want to make your travel advertising promo video, what is your main goal? Is it:

• To promote a new service?
• Develop brand awareness?
• Market your bestselling hotel location?

Either way, put yourself in the shoes of your target audience. What is it about your offer that would draw them to it?

Whatever your business assets are, use your travel promo video to highlight them as a surefire way to boost sales.

2. Come Up with a Big Idea 

There are a lot of talented travel content creators on the blogosphere, with 59% of them owning more than one blog, according to Optinmonster.

In other words, you will need to come up with video content ideas that are unique, yet original. 

How do you do this? First, use a keyword research tool, such as Answer The Public or UberSuggest, to discover the terms that people are actually plugging into search engines.

You could also consider current travel trends, cultural events and national holidays to base your videos on. The sky’s the limit!

3. Use Lust-Worthy Imagery

The best travel promo videos allow the viewer to imagine themselves physically being in the featured destination.

To recreate this, use high-quality, eye-catching footage of views and scenery that will reignite their inner wanderlust. 

If you provide them with exclusive access to this footage, as well as deliver a clear marketing message for your offer, there’s no reason why they wouldn’t want to engage with your brand further.

4. Create a Series

Sometimes you have to give people a reason to keep revisiting your brand. A video series is an effective way to do this.

Essentially, if you’ve just launched a new Airbnb listing in Chicago, you could create a series all about Chicago to promote this. For example:

• Top 5 Restaurants in Chicago
• Top 5 Shopping Malls in Chicago
• Top 5 Hotspots in Chicago

Then in the captions, you could say something to tease the next video and generate buzz, such as: “Look out for the next video in the series coming soon!”

5. Use an Editing Style That Speaks to Your Audience

Lastly, keep in mind that your travel promo videos should reflect your brand’s personality, alongside its visual identity.

Your promo video look and feel should always reflect the needs of your target audience.

If your target audience is young and influenced by popular culture, make your video fast-paced and include chart songs as your background music. Alternatively, if your target audience is more sophisticated, you could slow down the pace of your video and add classical music.

Regardless, a good social media video-creating app should provide a free library for your perusal to make life easier, such as Boosted by Lightricks.

The Takeaway

The promo videos that will get the most traction for your travel business are well thought out, feature lust-worthy imagery, and connect with your target audience emotionally.

And it’s this emotional connection, when nourished, that can ultimately transform a potential consumer into a customer.