As one of the thousands of businesses trying to survive and thrive in the digital age, it can be challenging trying to communicate your key messages. Unless your target audience actively seeks out your “About Us” page, how are they supposed to know what you’re about and your unique value proposition?

That’s where our brand message video maker comes in. By creating bold videos that inform your audience in a clear and innovative way, it will help them to relate to your brand. It will inspire them, persuade them, and motivate them—and, ultimately, make them want to purchase your product.

Brand message videos usually fall into three categories.

Short-form: This tends to be around 30 seconds to a minute long; therefore, it needs to communicate your brand values succinctly to be successful.

Long-form: This style of video might be up to a few minutes long and tell more of a story around your brand.

Animation: This is a moving graphic that serves as a brand message teaser, given that it’s only a few seconds long.

1. Use high-quality visuals. This type of video effectively represents your brand so that you can make a great first impression with your target audience. Use awe-inspiring visuals that will stand out in someone’s news feed and keep them interacting with your content.
2. Add valuable text. Use text to your advantage by allowing it to work alongside the visuals to communicate significant details, facts, and information. You could also add subtitles for the people who scroll through social media with their sound turned off.
3. Consider background music. Music can elevate your video by helping to convey a certain mood in relation to your brand. Utilize its power to influence your viewer’s emotions and make them laugh or cry depending on what you’re trying to achieve.