The rise of the digital age means that information has never been easier or quicker to access. Therefore, as a news-based business, how do you get your ideal audience to see you as their go-to news source? 

That’s where our news video maker comes in. By creating superior content that builds brand awareness and trust, you can ultimately gain more engagement, subscribers, and sponsorship opportunities.

There are different types of news videos you can leak to your audience.

News reports: These are designed to inform your viewers about what’s happening in the world, an industry, or your local area. They mostly cover the facts clearly and concisely.

Features: These explore news items in more depth and from unique angles. They might be more opinionated and less formal—and include a personal point of view.

Opinions: These are pieces by personality writers or celebrities. They can either inform or entertain based on the latest stories.

Ads: These are short videos that can be used to advertise your website, newsletter, or social media platform to increase your followers.

1. Make them pop. Your news videos need to be eye-catching so that social media users stop scrolling and watch what you have to offer. Illustrate your insider knowledge through premium imagery, filters and effects that collectively impress.
2. Use subtitles. Consider adding text for the people who watch social media videos with their sound turned off. This could just contain key details or your full script.
3. Include a Call-to-Action. At the end of your video, tell your viewers how they can connect with your business further, whether it’s by subscribing to your YouTube channel or visiting your blog.
4. Shoot using the best equipment. If you want to record original material for your video, use a decent camera and microphone so that you can deliver the most superior experience possible.