According to Hubspot, 72% of consumers would rather learn about a product or service by watching a video. In fact, people generally watch more online videos than ever before.

Therefore, an effective way to advertise your beauty business in the thriving digital age is through social media videos.

However, as a busy brand owner, it can be difficult to find the time and resources to create content that competes with leading influencers and essentially grows your biz.

That’s where we come in to help you create a promo video for your makeup and beauty business.

Build a Content Strategy

First things first, take some time to think about what you want to achieve with your beauty and makeup promo videos. If you have a clear strategy in place, you’re more likely to reach your goals.

What’s Your Key Message?

Are you trying to showcase a new product? Grow your social media following? Boost sales?

In other words, you need to decide what your key message is and how you’re going to get this across in moving pictures.

What Type of Beauty Video Do You Want to Create?

Keep in mind that marketing videos can take many forms, such as:

• Customer testimonials
• Ads
• Interviews
• Product-focused
• Tutorials
• Vlogs

Your key message will influence the type of video that you create.

For example, say you want to make a social media video to announce a sale that you’re having across your website to increase sales. At the end of the video, you could provide your followers with a special discount to encourage new or existing customers to make a purchase.

How Many Beauty and Makeup Videos Do You Want to Create?

Next, you need to decide whether you just want to use one video across all social media platforms or a variety.

According to Invisia, mobile video consumption rises by 100% every year. Different types of video content must be considered to meet this demand.

That said, it all depends on how many videos you think you need to communicate your key message.

Where Will You Publish Your Beauty Promo Video?

The platforms where you desire to publish your video may dictate the type of video you want to create.

For instance, you may decide that you want to create more of a vlog to build brand recognition. This long-form video would be best suited to YouTube as opposed to Instagram Stories, which are designed to deliver content in short bursts.

Develop the Content

Once you’ve built a solid video strategy, you can then proceed to create and edit the content.

How Are You Going to Capture Your Beauty Content?

Decide whether you’d like to shoot fresh content or use stock imagery to build your video.

• Original footage can be tailored to your specific product or service and showcase your expertise
• Stock imagery is useful if you don’t have the time or resources to produce a high-quality video

Alternatively, you could use a mixture of the above as long as the overall aesthetic is cohesive and aligns with your branding.

How Will You Piece Together Your Beauty and Makeup Tutorial Video?

Consider using a social media creation app, like Boosted by Lightricks, to build your video frame-by-frame.

If you’ve shot original content, simply upload your video to work on it within the app. You can even choose a specific style to make sure it’s on-brand.

On the other hand, perhaps you’d rather use stock imagery. In this case, Boosted has many pre-made templates available that you can personalize. 

You can even blend your own content with one of Boosted’s templates to create a unique ensemble with minimal stress.

What Edits Will You Make?

Editing your beauty promo videos is an important part of the whole creation process. It helps to convey the mood of your content while ensuring the clarity of your key message.

Struggling with this part? Again, if you use an app like Boosted, you can customize your content quickly and easily in the following ways:

• Add music using their free music library
• Include text
• Pick a colored background
• Add your brand’s color palette
• Add your brand’s logo
• Include your website URL
• Include your social media handles

Then all that’s left to do is upload your video to your chosen social media platforms!

The Takeaway

Watching social media videos and interacting with brands through this medium is rising in popularity—through 2021 and beyond.

As a business, it’s important to tap into this trend. And making beauty and makeup promo videos doesn’t have to difficult if you do all the hard thinking beforehand and use the right tools.