How to Make Travel Promo Videos
If you have a travel agency or offer tourism services, one way you can successfully advertise your business and stand out in a crowded marketplace is through creating travel promo videos with an awesome promo video maker.
After all, nothing quite tells the story of a place, culture and its people like moving pictures.
And with internet users spending six hours and 48 minutes per week watching videos online, according to Limelight, it’s pretty clear that social media videos are growing in popularity.
Whether you’re brand new to creating marketing videos or not, this article can help you make travel promo videos that will grow your audience, expand your reach, and—ultimately, and most importantly—increase your sales.
Plan Out the Content
First things first, you need to plan out your video content and come up with a big idea.
Promo videos that make an impact with the target consumer get 66% more qualified leads per year and a 54% increase in brand awareness, according to Optinmonster.
So, it is important to craft an impactful promo video. Consider these questions: What messages would you like to convey? Do you want to build a narrative throughout by using previous customer testimonials? Or do you want to purely focus on outlining your services?
Either way, if you do all the hard thinking beforehand, the creative process will flow a lot more smoothly once you begin.
Capture Your Shots
Once you’ve nailed your big idea, you can start to gather your video content.
Maybe you’re organized and you already have everything you need to construct your video. However, if this isn’t quite the case, it’s time to get your camera phone out.
And note that you don’t have to shoot an actual video (or series of videos). Using still images can also create the desired effect in a successful promo video.
Build the Structure
The next step is to decide an order for your videos and/or images. You can then begin to build your video frame-by-frame until you get the look and feel that you’re after.
Struggling to go at it solo? Not to worry—there are video-making apps for social media content creators, such as Boosted by Lightricks, that provide you with templates you can use to make the process a whole lot easier.
Boosted even has a huge stock library where you can choose free video clips that fit your brand.
Make Your Edits
While you’re editing your video, you might want to throw in a few extras, such as music, text, and colored backgrounds.
Again, if you use an app like Boosted, your video will be fully customizable for your brand. You can add your logo, color palette, website URL and social media handles if you wish.
You can also take advantage of their free music library to help create a mood for your video, as well as see your edits in real time.
Where to Publish Your Video
Lastly, once you’re happy with your masterpiece, you can splash it wherever you want on social media.
That said, according to Wyzowl, YouTube is the most popular video-sharing platform for marketers with 88% using it in 2020. This is closely followed by Facebook with 76%.
When constructed with care and published on social media, travel promo videos are an effective way to reach and engage with your target audience. This could then lead to a significant increase in website views, clicks, and conversions.