When Is the Best Time to Publish Videos on TikTok?

Want to get on board with the exciting new social media marketing frontier that is TikTok? While the content itself determines a lot about how much engagement you’ll get, there are a few other factors to consider, including TikTok video length, — and timing is a big one.

In previous posts, we’ve covered the best times to post on YouTube, Instagram, and LinkedIn. Each platform is unique in terms of what works best, and TikTok is no exception.

So what’s the best time to post a video on Tiktok?

The full answer, as always, is that it depends on your audience.

Influencer Marketing Hub analyzed 10,000 TikTok posts and engagement rates worldwide, and found that the best times to post varied widely each day of the week. In fact, if you look at their infographic, you’ll see that the best times to post hardly even overlap from one day to the next.

Time zones and school/work schedules

So without a hard scientific conclusion, you’ll have to do some practical thinking about when your audience is most likely to see your post. TikTok users tend to skew young, and teens’ schedules are different from those of adults.


  • Where is your audience based? Determine where your largest group of viewers is located and base your calculations on that time zone.
  • What is your audience’s schedule? When do they check their phones? First thing in the morning, or last thing before sleep? On a lunch break? When are they out of school? Etc.

TikTok analytics

One thing that can be extremely helpful is the TikTok is the native analytics tool. To access it, you need to have a Pro account, so if you haven’t done that yet, here’s how:

  • Access the “Privacy and Settings” tab from your profile page
  • Select “Manage My Account”
  • Tap “Switch to Pro Account” and follow the instructions

Once you’ve switched to a Pro account, your analytics will appear under “Privacy and Settings”. Under the “Followers” tab, you’ll be able to see where your followers are from. This can be very useful in terms of using TikTok for your business.

Action Items:

  1. Switch to a Pro account if you haven’t already.
  2. Check your analytics to find out where your audience is from and determine where the largest group of your followers is located.
  3. Experiment with posting at different times, based on when you think your audience is most likely to be checking their phones, and see if you can find patterns.

Subscribe to our social media tips and get a FREE Instagram checklist for your business.

By subscribing, I agree to the Lightricks Privacy Policy.