Whether you’re a solo backyard mechanic, or you run your own large, specialized luxury car repair shop, a short, snappy promo video can often be the perfect tool to help you reach new customers and grow your brand. 

But what’s the best way to make a promo video for an automotive repair shop or as a mechanic? 

Keep reading, and we’ll take a look at two awesome promo video ideas from auto repair shops, and what they did right to make their videos a success. 

Promo Video Ideas For Automotive Shops

In our first promo video example from Bristow’s Exclusive Auto Repair, the video starts out with a brief introduction from the owner himself, who explains the shop’s history and how the company started as a small backyard shop that has today, grown into employing 8 full-time mechanics. 

You later find out that the repair shop specializes in repairing luxury BMW and Porsche vehicles, which explains why the footage displays the employees working on a variety of high-end classic cars, which also helps capture viewer attention. 

Then, the owner goes on to explain a bit about the company’s customer service and warranty policy. 

But what I really like about this video is that it has a clearly defined call-to-action at the end, where the owner reminds the viewer how to get in touch with them either via the website, by calling their phone number, or by coming into the shop in person. 

Video Promo Marketing For Mechanics

Next up, we have an awesome promo video from Croton Auto Repair. 

You’ll notice that the voice over isn’t in english, but despite this, the brand still does a good job in capturing the viewer’s attention by using a series of fast-paced cut shots and scenes of the company’s employees working hard at work. 

Simple in nature, these shots bear witness to a clean and modern automotive repair shop, which makes the company seem even more respectable and approachable. 

In the end, this video focuses more on the shots and footage of the workplace, which even includes a few innovative angles captured by a drone.

Using these promo video tips and ideas as aspiration, you should now have a better idea of how to approach your next automotive repair shop promo video.