As a busy brand owner, you need to be able to repurpose your small business video marketing content for multiple social media platforms quickly and easily.

However, you also need your video ad to be optimized for each platform. 

Picking the perfect aspect ratio in accordance with platform guidelines is the way forward. It will elevate the viewing experience for your target audience while minimizing any cropping or distortion issues.

But how do you export your promo video in a particular aspect ratio?

What Are the Three Key Video Aspect Ratios?

First things first, there are three aspect ratios that are most commonly used for social media videos. These are 1:1 (square), 16:9 (horizontal), and 9:16 (vertical).

• Facebook prefers a 16:9 video aspect ratio for in-feed posts or 1:1 for carousel ads.
• Instagram recommends a 1:1 video aspect ratio for grid posts or carousel ads and 9:16 for everything else, i.e. Reels, IGTV, and Stories.
• Twitter isn’t fussy and says you can use 1:1, 16:9, or 9:16 for your videos.
• Snapchat and Tik Tok suggest exporting your video in the aspect ratio of 9:16.
• YouTube and LinkedIn both recommend publishing your video in the 16:9 format.

How to Export Videos In Ratios Using Boosted

Exporting your social media video in your desired aspect ratio is simple with Boosted’s online video maker. There are just three steps involved.

1. Pick a Template or Upload Your Own Content

As soon as you log in to your account on the Boosted desktop app, you can pick a video template that fits with your business niche.

Alternatively, you can upload a video you’ve already made from your computer files.

2. Choose Your Orientation

In the editor screen, you will see three little icons at the top in the center. These icons represent each aspect ratio (square, horizontal, and vertical).

Select your preferred orientation and your content will automatically align to this orientation.

No worries, if you want to make any tweaks (such as increase text size), you can do so in no time at all!

3. Export Your Video

When you’ve finished editing your video, click the “Export” button in the top right-hand corner. 

Your video will automatically download to your computer files ready for you to publish on your chosen social media platform.

You can also re-export your video in a different aspect ratio for another social media platform in just a couple more clicks. Result!