Hotel Video Marketing Guide for 2021

Promoting your hotel business is harder than ever, and hotel video marketing is your secret weapon to attract new clientele.

Producing a sleek promo video for your corporate hotel, boutique hotel, bed & breakfast, or guest house so will give you the ability to reach new people, tell them about your awesome hotel, and rent out more rooms.

Below, you’re going to learn all about hotel video marketing in 2021.

Why Your Hotel Needs A Video Marketing Strategy:

At this point in time, consumers have a tough time reading heaps of text. They’re too eager to get things done. Textual content is still very important in terms of a marketing strategy. However, it is vital to adapt to the customer’s needs and preferences with new tools available.

This is why all hotels need a good video marketing strategy. It will give them the ability to showcase their hotel to the customer in advance, as it allows them to check out the video and get a feel for everything. If they like what they see, they’re going to feel excited about visiting your hotel and booking a room.

Video Source: Pixabay

Additionally, you need to realize that your competitors are using these hotel video marketing techniques. They’re reaching more customers and they’re leaving you in the dust. If you do not stay up to date, your hotel is going to lose out on this new form of advertising. You need a hotel video marketing strategy so you can keep up with and excel past the competition.

3 Examples Of Successful Hotel Marketing Videos

Over the years, a handful of hotel chains have managed to capture the imagination with marketing videos. Some have put out duds, but others have proven to be immensely successful. Take a minute to watch those classic Super 8 Motel commercials. These hotel commercials were ahead of their time and they were nothing more than marketing videos. The only difference is the fact that they shown on television. Now, more and more hotel chains are posting their videos on YouTube and other video sharing websites to gain more customers.

Another very popular marketing video for hotels was the one featuring Patrick Both who happens to be the General Manager of the Anantara Siam in Bangkok. This video showcases Mr. Both and his work. It was a good way to get customer familiar with the GM and the way he does business. In return, that made the hotel more personable and it helped attract plenty of attention:

Finally, you have the W Hotel Sydney. This simple but exciting video gives the viewer a tour of the hotel’s interior and exterior. It isn’t anything out of the ordinary, but it is effective for the intended purpose, and creates a desire for viewers to want to be part of the W hotel experience:

4 Ideas On How To Construct An Easy Hotel Marketing Video

There are many hotels that can benefit tremendously from video marketing in 2020. Just remember that you’ll need to find a way to construct your hotel promo video. How should you move forward? Well, you have plenty of options at your disposal and use some of the tactics used by the aforementioned videos.

  1. You can give viewers an inside look into the lives of the staff at your facility.
  2. You can also give them a tour of the hotel.
  3. All you need to do is come up with a basic idea and go from there.
  4. You’ll just need a digital camera and the right video editing software.

Tools For Creating A Hotel Marketing Video

The good news is that creating a hotel marketing video doesn’t have to be too tough. You just need to make sure that you have the right tools. First and foremost, you should buy yourself a camera and a professional gimbal. A gimbal is not needed if the camera has good stabilization but it can help.

Now if you are on a truly bootstrapped budget for your fledgling hotel, you can use an affordable but very professional and efficient option: our very own advertisement video maker app. In just 3 minutes of use, you can create a very sleek and presentable video for your hotel business.

Our Boosted video maker can help you create super sleek and professional videos that are fit for all social media platforms: FacebookInstagramTikTokLinkedIn, & YouTube.

How Video Marketing Benefits The Hotel Industry in 2020

Video marketing is certainly helping the hotel industry as a whole. It gives the industry the ability to truly connect with the customer and that can make a big difference. Getting on a more personal level with consumers is one of the best ways to win their trust.

If you run a hotel or you’re responsible for the marketing campaign, you definitely need to put hotel promo videos to work for you!

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