Speed your business growth with the best education hashtags on Instagram

Did you know that in 2019, more than one-third of American adults were on Instagram

More than any other, this platform encourages personal relationships between businesses and consumers while maintaining real promise of viral marketing. And it boasts more than a billion users a month.

Your small education business needs to be there, too. 

Instagram is increasingly not just a venue for social interaction, but for relationship building between brands and their followers. These days, homeschoolers tag their favorite curriculum companies when they post photos of their kids doing math at the kitchen table. Other homeschoolers see those posts and click through to the company. 

Relationships form. Followings expand. Conversions mount. And the key to harnessing all that potential?

It’s in the hashtags.

But it’s up to you to find the best Instagram hashtags for your school or educational business program.

Top education hashtags on Instagram

Whether you specialize in supplies for Waldorf unit studies or run a math tutoring business out of your home, an effective education hashtag strategy can help you gain visibility.

And, the best part is that you can use this Instagram hashtag strategy on both still posts and video posts! Not sure how to get started with video posts? Check out our Instagram video ad maker to help promote your business on Instagram.

But where do you start?

Get in with the in-crowd

The most popular education hashtags are trendy for a reason. And they’re a perfect place to start your search. While you should not rely solely on these hashtags, you can throw a few of them in the mix. They do get a lot of traffic.

Here are a few examples:


The big hashtags in this group are big. The #education pool has more than 22 million posts. While you can use this tag if it is applicable, you shouldn’t stop there. Because there is so much competition in this tag, you’ll struggle to stand out. It’s clear that you can’t simply tag your posts #education and hope to make any meaningful progress.

Get down to the nitty-gritty

You can zero in on your target audience by choosing more specific hashtags. Instead of just #education, try #montessorieducation (75,000 posts) or #montessoripreschool (44,000 posts). Instagram makes it easy to find related hashtags by populating suggestions below the search box as you type in your query. The platform also includes the number of posts in each suggested hashtag.

Target your audience by making your hashtags even more specific. You can use your location (#montessorinyc, for example, only has 60 posts) or your specialty (#christianhomeschool has 29,000 posts vs. the 4.9 million posts in the #homeschool hashtag). 

Once you’ve assembled a group of 10 to 20 hashtags, start using them. Check in with your engagement periodically to see what’s working, and make changes if they are warranted. 

Finding the most effective education hashtags for your small business doesn’t take long if you have a solid strategy to guide you. 

So don’t delay. 

Get out there and find the hashtags that will attract followers, drive conversions and grow your business.

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