Limber up your yoga business with a powerful Instagram hashtag strategy

You’re fierce.

You’ve built your yoga business from nothing. You’ve done the research and you know Instagram is increasingly where consumers are discovering and interacting with new brands. 

You want in, so you’ve created a profile with a gorgeous, evocative aesthetic that will make people want to put down their phones and head off to your wellness retreat. 

But that stunningly curated feed isn’t worth much if no one sees it.

Crafting a cohesive customer experience on your Instagram account is just one part of the process. You also have to attract viewers to your profile. Luckily, developing a powerful Instagram hashtag strategy isn’t rocket science, and we’re here to walk you through it.

Find the best mix of yoga hashtags

If you want to get noticed on Instagram, you have to choose your hashtags wisely. With more than a billion monthly users on the platform, there’s potential to get noticed—and potential to get lost in the noise. So it is absolutely critical to learn to identify the most effective mix of hashtags for your yoga business.

And, the best part is that you can use this Instagram hashtag strategy on both still posts and video posts! Not sure how to get started with video posts? Check out our Instagram video ad maker to help promote your business on Instagram.

11 Best Instagram yoga hashtags

To start, choose a couple of short, obvious hashtags. Chances are, these pools will already contain quite a lot of posts. Here are some examples of top yoga hashtags: 


The tags are going to be pretty saturated—#yoga has more than 90 million posts. It’s a good idea to go ahead and throw in some of those, after all, you can’t get noticed if you’re not in the pool. But you can’t put all your eggs in the huge-hashtag basket. So set a few aside and target your audience by narrowing down your focus.

Get more yoga-specific

Instagram can help you do this pretty easily by suggesting hashtags when you search. For example, if you start typing #yoga into the search bar, you’ll also find #yogatherapy (750,000 posts), #yogaasana (660,000 posts), and #yogamakesmehappy (317,000 posts). By searching for obvious hashtags, you can stumble upon less competitive ones that are perfect for your small yoga or wellness business.

Spending just a few minutes doing this can generate a dozen or more hashtags that you hadn’t previously thought of.

After you’ve done this, it’s time to narrow things down even further. You do this by identifying the hashtags where you can be a big fish in a small pond. One effortless and effective hack is simply to tack your city name or nickname onto either end of the hashtag. This helps connect you with locals who are searching for your services. So use #vegasyogastudio (200 posts) in addition to #yogastudio (1.3 million posts).   

If your audience is more specific, use it to search for more less competitive hashtags. For instance, #hotyogastudio has 39,000 posts.

Finding the best Instagram hashtags for your small yoga business is a straightforward process, and one that you can tweak over time. Try out a few hashtags, monitor your engagement, and make changes as necessary. Every new post is an opportunity to connect with more people and grow your enterprise.

Subscribe to our social media tips and get a FREE Instagram checklist for your business.

By subscribing, I agree to the Lightricks Privacy Policy.