As a business, short, snappy promo videos can often be the perfect tool for promoting your brand online, helping you reach a wider audience, and hopefully, converting more customers at the same time. 

Below, we’ll take a look at two promo video examples and ideas, which you can use as inspiration when planning your next business promo video ideas. 

Business Promo Video Ideas

One of the most prevalent types of business promo video is the corporate event video, similar to this promo video for the Data Innovation Summit 2020. 

The video starts out strong by engaging the viewer, and explaining what attendees can expect at the event. 

This is followed up by a few shots of the many big name speakers that are scheduled for the event, as well as dropping a few numbers to emphasize the size of the event. 

Towards the end, the video invites the viewer to join, just before displaying the event’s time and date information for a perfect ending. 

Video Promo Marketing For Company And Corporate Events

Our next example is a promo video by Films First. 

Once again, this promo video is used to highlight one of the company’s corporate events. 

Most of the shots show the event’s preparation and development, which is all topped off by a few simple words from the company’s owner. Although his words are short, this type of personal message from a company owner can really help make the brand seem friendlier and more relatable to potential customers. 

Although the video is only about a minute in length, it manages to highlight the Films First event as a classy and elegant affair, all while painting a reputable image of the brand as a whole. 

Finally, the video ends with the brand’s logo to leave that lasting impression on the viewer. 

Promo Video Ideas For Business

Aside from corporate event video, business owners can choose any number of different promo video ideas and styles to promote themselves online. 

For instance, new brands can use their first promo video as a basic introduction video, or if you’ve recently launched a new product, an explainer video might be the perfect promo for you. 

Regardless, don’t be scared to experiment a bit and get creative with your video marketing efforts.