As a non-profit organization, it can often be challenging to find cost-effective ways to promote your services to the world. 

However, a creative promo video is both an effective and budget-friendly way to increase brand awareness.

Below, we’ll be taking a look at two exceptionally well-made promo videos from charitable brands, as well as reviewing what they did right to make their videos stand out from the competition. 

In turn, you’ll have a much better idea how to approach creating your next non-profit promo video. 

Promo Video Ideas For Non-Profits

Our first promo video example comes from a charitable organization called Simon Says, dedicated to helping bereaved children who’ve lost parents or loved ones. 

The video starts with some statistics about the number of children that lose parents every year. In turn, this really helps drive home the fact that there is an actual need for an organization like Simon Says. 

The founder of the organization then shares a few words about the purpose and story behind the charity, all the while, you’re being shown footage of young children doing all sorts of fun, exciting group activities. 

Towards, the end, there’s also an interview with one of the children from the group, which is quite moving and helps the video appeal to the emotional senses of the viewer. 

Non-Profit Promo Video Marketing

Next, we have a fundraising promo video by One Floor Up, which was created to promote a charitable organization called HER. 

The video begins by engaging the viewer, and putting the onus on them to help change the world. 

In fact, it’s only about one minute into the video that the charity, HER, is introduced, an organization dedicated to advocating for women’s rights and improving the lives of women in marginalized countries all around the world. 

Meanwhile, you’re led through the video by following the inspirational choice of music. 

The video goes on to explain the difference they’re capable of making in the lives of the women they help. 

Promo Videos For Non-Profits And Charities

Overall, these two example promo video ideas are a touch longer than recommended by our expert promo video tips. 

However, since these two videos are for non-profit organizations, it can be argued that the extra time is for a good cause. 

Either way, the use of statistics, interviews, inspiration music, and HD footage and camera shots are what help make these videos into the successful pieces of promo content they are today!