Creating promo videos on social media as a beauty business owner is a great way to communicate with your existing customers while exposing yourself to potential customers.

In fact, according to Wyzowl, 92% of marketers said that video was an important part of their 2020 advertising strategy.

That said, the marketplace is already overcrowded. Essentially, anyone can pick up a phone, shoot a quick video, and publish it online. Promo video marketing is more crucial than ever, as well as original promo video ideas.

That’s why it’s important to create content that adds value if you truly want to stand out from the competition and build brand recognition. Whether your biz has a presence on Tik Tok or Instagram Reels, here are our top 5 beauty and makeup promo video tips that will help you do exactly that.

1. Focus on Beauty and Makeup Tutorials

First things first, show your target audience that you’re an industry expert by producing videos that teach them something.

According to Statista, makeup, skincare and cosmetics tutorials are currently some of the most popular YouTube content. They’re an effective way to build authority in this niche, which then builds trust with your audience. This can naturally lead to more followers, engagement, and sales.

Struggling to think of ideas? Boosted by Lightricks is a social media video production app that provides free templates to get your creative juices flowing.

Alternatively, check which subjects are trending on Google Trends, Tik Tok, and/or Twitter and produce content around these. For example, if “easter” is trending, you could come up with a video all about how to create a fun easter makeup look.

2. Shoot in Natural Lighting

When you’re creating tutorial-style videos to solve a particular skincare, makeup, or cosmetic issue, the visuals must illustrate the information that you’re trying to convey.

The trick is to shoot in the best lighting possible that will demonstrate the technique while providing a realistic picture of the final result, i.e. natural lighting.

An adjustable ring light can also work quite well in situations where natural light just isn’t feasible.

3. Start With the Finished Result

In terms of the tutorial-style beauty video format, start with “here’s what we did” before you move onto “here’s how we did it.” This will hook in the viewer and make them stick around for longer.

In other words, use the following structure to maximize the number of views, likes and comments on your video:

• Showcase the final product (and in your thumbnail too)
• Talk about what tools you need to achieve the final product
• Go through the step-by-step process
• Communicate the pay-off and a CTA (Call To Action)

For instance, if your business is a beauty salon offering eyelash extensions as a new service, create a look on a model using these eyelash extensions. Then a simple yet effective CTA could be: “Call our salon to make an appointment today!”

4. Include Written Commentary on Your Beauty and Makeup Videos

Did you know that 83% of U.S. consumers watch videos with the sound off on mobile, according to a Verizon Media report?

Ergo, it’s a good idea to write captions on your videos to convey the most important details. Don’t just rely on sound because, the truth is, they might be missed.

By doing this, you also cater to audiences that have hearing impairments. Therefore, your content is more inclusive.

5. Publish Your Beauty Promo Video On the Highest-Performing Platforms

Lastly, trying to create videos for every social media platform going can be time-consuming and cause you to burn out. Fast.

Even though social media video creation apps like Boosted make the process quick and easy, keep in mind that your target audience might not be on every platform.

That’s why it’s worth doing a bit of trial and error to figure out which one or two platforms are giving you the most traction. Then focus on these for the time being.

If it helps, Facebook is the most popular channel with 81% of businesses using it to share their video content, according to Buffer. This is closely followed by YouTube (62%) and Instagram (57%).

The Takeaway

Given their rising popularity, there’s no better time to produce skincare, makeup and cosmetics social media videos to find, attract, and engage your target audience.

Just keep asking yourself what value you can add to get the best possible results for your business.